\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
\usepackage{xcolor}             % For hex colours
%\usepackage[utf8x]{inputenc}    % For unicode character support
\usepackage[T1]{fontenc}        % Without this we get weird character replacements
\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{Jolie De Marzo (Mediastudent)}
\pdfinfo{
  /Title (media-studies-101.pdf)
  /Creator (Cheatography)
  /Author (Jolie De Marzo (Mediastudent))
  /Subject (Media Studies 101 Cheat Sheet)
}

% Lengths and widths
\addtolength{\textwidth}{6cm}
\addtolength{\textheight}{-1cm}
\addtolength{\hoffset}{-3cm}
\addtolength{\voffset}{-2cm}
\setlength{\tabcolsep}{0.2cm} % Space between columns
\setlength{\headsep}{-12pt} % Reduce space between header and content
\setlength{\headheight}{85pt} % If less, LaTeX automatically increases it
\renewcommand{\footrulewidth}{0pt} % Remove footer line
\renewcommand{\headrulewidth}{0pt} % Remove header line
\renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit
% This two commands together give roughly
% the right line height in the tables
\renewcommand{\arraystretch}{1.3}
\onehalfspacing

% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
\newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns
\newcommand{\tn}{\tabularnewline} % Required as custom column type in use

% Font and Colours
\definecolor{HeadBackground}{HTML}{333333}
\definecolor{FootBackground}{HTML}{666666}
\definecolor{TextColor}{HTML}{333333}
\definecolor{DarkBackground}{HTML}{C6B5F5}
\definecolor{LightBackground}{HTML}{F7F5FD}
\renewcommand{\familydefault}{\sfdefault}
\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Media Studies 101 Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Jolie De Marzo (Mediastudent)} via \textcolor{DarkBackground}{\uline{cheatography.com/147712/cs/32129/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Jolie De Marzo (Mediastudent) \\
  \uline{cheatography.com/mediastudent} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 14th September, 2022.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{4}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{John Durham Peters}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Born in 1958, USA} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{American Yale Professor of Film and Media studies} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{A media historian and social theorist, he has authored a number of noted scholarly works} \tn 
% Row Count 4 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{He believes the term "communication" connotes an ideal state in which miscommunication is impossible and humans have not always communicated with one another} \tn 
% Row Count 8 (+ 4)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Communication is not the same as talking} \tn 
% Row Count 9 (+ 1)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{Developments in media technology enabled the idea of 'communication,' exposing the possibility for misfires, wrong numbers, and missing letters.} \tn 
% Row Count 12 (+ 3)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{In the late 19th century, communication emerges as a concern and a source of social anxiety} \tn 
% Row Count 14 (+ 2)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{"mesmerising the masses and isolating individuals."} \tn 
% Row Count 16 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{"Just as the bomb shaped the imagery of information in communication theory, so it made palpable the potential of communication gone wrong."} \tn 
% Row Count 19 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Marshall McLuhan}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Canadian media theorist (1911-1980)} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{Became a global celebrity in the 60s} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Known for bold, aphoristic prognostications} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{He was often very wrong} \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{His ideas about the about the 'global village' and instantaneous, simultaneous culture facilitated by electronic media fit the digital age (better than the tv age)} \tn 
% Row Count 8 (+ 4)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{McLuhan explained in "the medium is the message," that technologies that are used to communicate eventually affect the people who utilise them} \tn 
% Row Count 11 (+ 3)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Media theory is about personal and the social} \tn 
% Row Count 12 (+ 1)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{A medium is an extension of ourselves} \tn 
% Row Count 13 (+ 1)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{This extension creates a new 'scale' in our 'affairs'} \tn 
% Row Count 15 (+ 2)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{A new 'scale' entails social consequences} \tn 
% Row Count 16 (+ 1)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Key point that distinguishes McLuhan from other media theorists, is that he focused on the medium itself not the content} \tn 
% Row Count 19 (+ 3)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{The electric light is the medium without the message par excellence} \tn 
% Row Count 21 (+ 2)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{The content of the electric light could be anything like a night surgery or a night baseball match, things that one could not do otherwise} \tn 
% Row Count 24 (+ 3)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{There is nothing to decode - the message of the medium is not the content} \tn 
% Row Count 26 (+ 2)
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{The 'content' of the medium is in fact another medium} \tn 
% Row Count 28 (+ 2)
% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{Example: speech\textgreater{}writing\textgreater{}print\textgreater{}telegraph\textgreater{}email\textgreater{}text\textgreater{}message} \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Marshall McLuhan (cont)}}  \tn
% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Media forms as extension of 'man.' - Print extends the eyes; the radio extends the ear; electrical media extend the nervous system} \tn 
% Row Count 3 (+ 3)
% Row 17
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{All media have a particular 'grammar' and this what we must study, 'the change of scale or pace or pattern that they introduce into human affairs' (McLuhan, 2001 {[}1964{]}, p. 8).} \tn 
% Row Count 7 (+ 4)
% Row 18
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Accordingly to McLuhan, cinema has change our sense of perception} \tn 
% Row Count 9 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Marshall McLuhan pt. 2}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Another key idea is the notion of {\bf{Hot and Cold media}}} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{{\bf{Hot media}} engage one sense completely, and demands less participation (radio, printed book, a lecture)} \tn 
% Row Count 5 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{{\bf{Cold media}} are 'low-definition,' meaning they engage several senses less completely and demand more participation (television, comic books, seminars)} \tn 
% Row Count 9 (+ 4)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{McLuhan argues that new media tend to 'cool down' older media; tv is more participatory then film, hypertext is more participatory than text} \tn 
% Row Count 12 (+ 3)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Theories of digital media - his key arguments is that electric media leads to a re-tribalization} \tn 
% Row Count 14 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{Print media is linear, segmented, uniform. It fits with homogeneous, national culture} \tn 
% Row Count 16 (+ 2)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Electric media emphasises instantaneous communication, the 'all-at-once' of integration and immersion man} \tn 
% Row Count 19 (+ 3)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{A return to the communal orientation of oral culture and a 'global village'} \tn 
% Row Count 21 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Interactive and participatory like oral culture but also instantaneous and translational because of electric media} \tn 
% Row Count 24 (+ 3)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{Print literacy less relevant under electronic media} \tn 
% Row Count 26 (+ 2)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{We need to think about the role of the 'feed' and 'the stream' rather than literacy which loose relevance because digital media is a cool medium and require a different kind of engagement} \tn 
% Row Count 30 (+ 4)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Marshall McLuhan pt. 2 (cont)}}  \tn
% Row 11
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{McLuhan received criticism for his bold predictions not always backed with evidence} \tn 
% Row Count 2 (+ 2)
% Row 12
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{(Critic) Technological determinism: He assumes the medium has predetermined effects} \tn 
% Row Count 4 (+ 2)
% Row 13
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{(Critic) Underestimates human agency -  Technology use is socially constructed; people shape how media are used} \tn 
% Row Count 7 (+ 3)
% Row 14
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{His ideas, however, worked better with digital media than with television.} \tn 
% Row Count 9 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Walter Benjamin}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{German philosopher (1892-1940)} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{Hw wrote on Marxism, literature, aesthetics, German Romanticism, Jewish mysticism. Associated with Frankfurt school} \tn 
% Row Count 4 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Died fleeing the Nazis in 1940} \tn 
% Row Count 5 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{'The Work of Art in the Age of Mechanical Reproduction' must be understood in relation to the material history of its production (how it came to be made), reception (how it is viewed) and the reproduction (how it is disseminated)} \tn 
% Row Count 10 (+ 5)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Lev Manovich}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{} \tn 
% Row Count 0 (+ 0)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Henry Jenkins}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{} \tn 
% Row Count 0 (+ 0)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}