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% Most of the following are not required for the majority
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% Document Info
\author{marrgotthewise (marrgotthewise)}
\pdfinfo{
  /Title (entrepreneurship-in-engineering.pdf)
  /Creator (Cheatography)
  /Author (marrgotthewise (marrgotthewise))
  /Subject (Entrepreneurship in Engineering Cheat Sheet)
}

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\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
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    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Entrepreneurship in Engineering Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{marrgotthewise (marrgotthewise)} via \textcolor{DarkBackground}{\uline{cheatography.com/113347/cs/21706/}}}
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\noindent
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}marrgotthewise (marrgotthewise) \\
  \uline{cheatography.com/marrgotthewise} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 30th January, 2020.\\
   Page {\thepage} of \pageref{LastPage}.
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
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  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\end{multicols}}




\begin{document}
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% www.emerson.emory.edu/services/latex/latex_169.html
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\begin{multicols*}{2}

\begin{tabularx}{8.4cm}{x{1.728 cm} x{1.944 cm} x{1.584 cm} x{1.944 cm} }
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\mymulticolumn{4}{x{8.4cm}}{\bf\textcolor{white}{Terminology}}  \tn
% Row 0
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\{\{nobreak\}\}{\bf{Entrepreneur}} & Owner or manager of a business \seqsplit{enterprise} who makes money through risk and/or \seqsplit{initiative;} willing to help launch a new venture or \seqsplit{enterprise} and accept full \seqsplit{responsibility} for the outcome. & {\bf{Commercialization}} &  \tn 
% Row Count 19 (+ 19)
% Row 1
\SetRowColor{white}
\{\{nobreak\}\}{\bf{Entrepreneurship}} & Act of \seqsplit{undertaking} \seqsplit{innovation}, \seqsplit{possessing} the finance and business acumen needed to transform \seqsplit{innovations} into economic value. & {\bf{Marketing}} &  \tn 
% Row Count 32 (+ 13)
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\par\addvspace{1.3em}

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\mymulticolumn{4}{x{8.4cm}}{\bf\textcolor{white}{Terminology (cont)}}  \tn
% Row 2
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{\bf{TRIZ}} &  & \{\{nobreak\}\}{\bf{Value proposition}} & Promise of value to be delivered and a belief from the customer that value will be \seqsplit{experienced}. \tn 
% Row Count 10 (+ 10)
% Row 3
\SetRowColor{white}
{\bf{Bench}} &  & {\bf{Business plan}} & Formal statement of a set of business goals, the reasons they are believed \seqsplit{attainable}, and the plan for reaching those goals. \tn 
% Row Count 23 (+ 13)
% Row 4
\SetRowColor{LightBackground}
\{\{nobreak\}\}{\bf{Knowledge worker}} &  & {\bf{Marketing strategy}} &  \tn 
% Row Count 27 (+ 4)
% Row 5
\SetRowColor{white}
{\bf{Public offering}} & Sale of ownership (often thru \seqsplit{securities)} of a company to the public. & {\bf{Business model}} & Describes the rationale of how an \seqsplit{organization} creates, delivers, and captures value. \tn 
% Row Count 36 (+ 9)
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\par\addvspace{1.3em}

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\mymulticolumn{4}{x{8.4cm}}{\bf\textcolor{white}{Terminology (cont)}}  \tn
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\{\{nobreak\}\}{\bf{Disruptive innovation}} &  & {\bf{Angel investor}} &  \tn 
% Row Count 4 (+ 4)
% Row 7
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{\bf{Intellectual property}} &  & {\bf{Business technology}} &  \tn 
% Row Count 7 (+ 3)
% Row 8
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{\bf{Limited liability}} &  & {\bf{Small business}} &  \tn 
% Row Count 10 (+ 3)
% Row 9
\SetRowColor{white}
{\bf{Sole proprietorship}} &  & {\bf{Technology transfer}} &  \tn 
% Row Count 13 (+ 3)
% Row 10
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{\bf{Strategic alliance}} &  & {\bf{Commercial viability}} &  \tn 
% Row Count 16 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}----}
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Innovation Myths}}  \tn
% Row 0
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\mymulticolumn{1}{x{8.4cm}}{{\emph{Myth.}}} \tn 
\mymulticolumn{1}{x{8.4cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Fact.} \tn 
% Row Count 2 (+ 2)
% Row 1
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\mymulticolumn{1}{x{8.4cm}}{{\emph{A great Idea is an epiphany.}}} \tn 
\mymulticolumn{1}{x{8.4cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}A great idea is hard work {\bf{over time}}.} \tn 
% Row Count 4 (+ 2)
% Row 2
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\mymulticolumn{1}{x{8.4cm}}{{\emph{I should do what is expected.}}} \tn 
\mymulticolumn{1}{x{8.4cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Innovation occurs at the edge of chaos and often at the intersection of technology and entrepreneurship.} \tn 
% Row Count 8 (+ 4)
% Row 3
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\mymulticolumn{1}{x{8.4cm}}{{\emph{Solo inventor.}}} \tn 
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\mymulticolumn{1}{x{8.4cm}}{{\emph{First mover.}}} \tn 
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% Row Count 12 (+ 2)
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% Row 0
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\{\{nobreak\}\}{\bf{Customers want}} & Better \tn 
% Row Count 2 (+ 2)
% Row 1
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 & Cheaper \tn 
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 & Faster \tn 
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 & Cooler \tn 
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 & {\emph{Continuous improvement is essential.}} \tn 
% Row Count 7 (+ 2)
% Row 5
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\{\{nobreak\}\}{\bf{Owners want you to}} & Do more with their money than they could do with it themselves. \tn 
% Row Count 10 (+ 3)
% Row 6
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 & Invest in productive activities that earn rates of return greater than their risk-adjusted costs of capital. \tn 
% Row Count 16 (+ 6)
% Row 7
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 & Present value of future cash flows exceeds the startup costs. \tn 
% Row Count 19 (+ 3)
% Row 8
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\{\{nobreak\}\}{\bf{You create value by:}} & Exploiting proprietary physical resources. \tn 
% Row Count 21 (+ 2)
% Row 9
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 & Possessing proprietary knowledge or expertise. \tn 
% Row Count 24 (+ 3)
% Row 10
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 & Creating a new or improved product, process, or service. \tn 
% Row Count 27 (+ 3)
% Row 11
\SetRowColor{white}
 & Staying ahead of the competition. \tn 
% Row Count 29 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Commercialization Process}}  \tn
% Row 0
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\mymulticolumn{2}{x{8.4cm}}{} \tn 
% Row Count 0 (+ 0)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}