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% Document Info
\author{Maria Rincon}
\pdfinfo{
  /Title (sales-101-for-ceos-and-founders.pdf)
  /Creator (Cheatography)
  /Author (Maria Rincon)
  /Subject (Sales 101 for CEOs and Founders Cheat Sheet)
}

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    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Sales 101 for CEOs and Founders Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Maria Rincon} via \textcolor{DarkBackground}{\uline{cheatography.com/200131/cs/42299/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Maria Rincon \\
  \uline{cheatography.com/maria-rincon} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 6th February, 2024.\\
   Page {\thepage} of \pageref{LastPage}.
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  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\begin{document}
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\begin{multicols*}{2}

\begin{tabularx}{8.4cm}{X}
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{What are Founder-Led Sales?}}  \tn
% Row 0
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\mymulticolumn{1}{x{8.4cm}}{Founder led sales refer to a business strategy where the founders or CEOs of a startup actively participate in the sales process taking on a direct and hands-on role in acquiring customers and driving revenue.} \tn 
% Row Count 5 (+ 5)
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Foundations of effective Founder-Led Sales}}  \tn
% Row 0
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\mymulticolumn{1}{x{8.4cm}}{{\bf{1. Know your product better than anyone}}} \tn 
% Row Count 1 (+ 1)
% Row 1
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\mymulticolumn{1}{x{8.4cm}}{Knowing the product inside out enables you to articulate its value proposition clearly and persuasively. This is crucial when communicating with potential customers, investors, partners, and team members.} \tn 
% Row Count 6 (+ 5)
% Row 2
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\mymulticolumn{1}{x{8.4cm}}{{\bf{2. Develop your Ideal Customer Profile (ICP)}}} \tn 
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% Row 3
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\mymulticolumn{1}{x{8.4cm}}{Formulate a detailed Ideal Customer Profile to precisely identify your primary customer segment. This is essential to optimize resource allocation, target marketing efforts effectively, and guide product development based on the specific needs of your target customer.} \tn 
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% Row 4
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\mymulticolumn{1}{x{8.4cm}}{{\bf{3. Craft a compelling Value Proposition}}} \tn 
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% Row 5
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\mymulticolumn{1}{x{8.4cm}}{It briefly tells people why your product or service is special and how it will make their lives better. It should be clear, relevant, unique and simple.} \tn 
% Row Count 18 (+ 4)
% Row 6
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\mymulticolumn{1}{x{8.4cm}}{{\bf{4. Map the Founder-led sales process}}} \tn 
% Row Count 19 (+ 1)
% Row 7
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\mymulticolumn{1}{x{8.4cm}}{Having a clear sales process from the beginning will guide you on how to move from point A to point B. It will help you stay organized and focused, and train sales reps faster once you start delegating sales functions.} \tn 
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% Row 8
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\mymulticolumn{1}{x{8.4cm}}{{\bf{5. Build real relationships}}} \tn 
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% Row 9
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\mymulticolumn{1}{x{8.4cm}}{The work of establishing and nurturing relationships with prospects and customers is key to fostering a sense of trust and loyalty.} \tn 
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% Row 10
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\mymulticolumn{1}{x{8.4cm}}{{\bf{6. Measure, measure, measure}}} \tn 
% Row Count 29 (+ 1)
% Row 11
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\mymulticolumn{1}{x{8.4cm}}{Utilizing KPIs and measuring progress is fundamental for informed decision-making, goal alignment, efficient resource management, and overall success.} \tn 
% Row Count 32 (+ 3)
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Foundations of effective Founder-Led Sales (cont)}}  \tn
% Row 12
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\mymulticolumn{1}{x{8.4cm}}{{\bf{7. Learn to say NO}}} \tn 
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% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{Learning to say "NO" in the early stages of sales empowers you to focus on quality, allocate resources efficiently, protect the company's vision, and set the stage for sustainable and strategic growth.} \tn 
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% Row 14
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\mymulticolumn{1}{x{8.4cm}}{{\bf{8. Leverage technology}}} \tn 
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% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{Choosing the right sales tech stack, will help you operate more efficiently, make data-driven decisions, scale operations and adapt to the changing landscape of sales.} \tn 
% Row Count 11 (+ 4)
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Basic Sales Tech Stack}}  \tn
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Final Considerations}}  \tn
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\mymulticolumn{1}{x{8.4cm}}{{\bf{1.}}Your role as a founder is not just about winning your initial 5 to 20 customers. It's about establishing a process or foundation that allows others to replicate the same success.} \tn 
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% Row 1
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\mymulticolumn{1}{x{8.4cm}}{{\bf{2.}}Founder-led sales never stops and continues after PMF. Major customers will always want their executive team to build a relationship with the founders of the company.} \tn 
% Row Count 8 (+ 4)
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% That's all folks
\end{multicols*}

\end{document}