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% Document Info
\author{Luden Digital (Luden Marketing)}
\pdfinfo{
  /Title (seo-tips-and-starter-guide.pdf)
  /Creator (Cheatography)
  /Author (Luden Digital (Luden Marketing))
  /Subject (SEO Tips \& Starter Guide Cheat Sheet)
}

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\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
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        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{SEO Tips \& Starter Guide Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Luden Digital (Luden Marketing)} via \textcolor{DarkBackground}{\uline{cheatography.com/134393/cs/27747/}}}
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\noindent
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Luden Digital (Luden Marketing) \\
  \uline{cheatography.com/luden-marketing} \\
        \uline{\seqsplit{ludendigital}.com}
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 27th April, 2021.\\
   Updated 27th April, 2021.\\
   Page {\thepage} of \pageref{LastPage}.
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
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\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{x{2.04057 cm} x{2.93643 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{SEO Keywords}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{SEO:}} & SEO stands for {\bf{"search engine optimization."}} It's the {\bf{practice}} of {\bf{increasing}} both the {\bf{quality and quantity of website traffic,}} as well as {\bf{exposure to your brand,}} through {\bf{non-paid (also known as "organic")}} search engine results. \tn 
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% Row 1
\SetRowColor{white}
{\bf{White hat SEO:}} & refers to SEO {\bf{techniques, best practices,}} and {\bf{strategies}} that {\bf{abide}} by search engine {\bf{rules,}} its {\bf{primary focus}} to provide {\bf{more value}} to people. \tn 
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{\bf{Black hat SEO:}} & {\bf{techniques and strategies}} that attempt to {\bf{spam/fool}} search engines. While black hat SEO {\bf{can work,}} it puts websites at {\bf{tremendous risk}} of being {\bf{penalized and/or de-indexed}} (removed from search results) and has {\bf{ethical implications.}} \tn 
% Row Count 32 (+ 12)
\end{tabularx}
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\vfill
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\begin{tabularx}{5.377cm}{x{2.04057 cm} x{2.93643 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{SEO Keywords (cont)}}  \tn
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{\bf{Crawling and indexing:}} & search engines are {\bf{answer machines.}} They {\bf{scour billions}} of pieces of {\bf{content}} and {\bf{evaluate thousands of factors}} to {\bf{determine which content}} is {\bf{most likely}} to {\bf{answer your query.}} Search engines do all of this by {\bf{discovering and cataloguing}} all {\bf{available content}} on the Internet (web pages, PDFs, images, videos, etc. \tn 
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{\bf{Backlinks/Inbound links:}} & are links from {\bf{other websites}} that {\bf{point to your website.}} \tn 
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{\bf{Internal links:}} & are {\bf{links on your own site}} that {\bf{point to your other pages}} (on the same site). \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{The Search Demand Curve}}  \tn
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Your Job As An SEO}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Is to {\bf{quickly provide users}} with the {\bf{content they desire}} in the {\bf{format}} in which they desire it.% Row Count 3 (+ 3)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Backlink}}  \tn
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Internal Link}}  \tn
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\begin{tabularx}{5.377cm}{x{1.54287 cm} x{3.43413 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Common User Intent Types}}  \tn
% Row 0
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{\bf{Informational:}} & Searching for information. {\emph{"What is the best type of laptop for photography?"}} \tn 
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{\bf{Navigational:}} & Searching for a {\bf{specific website.}} {\emph{ "Apple"}} \tn 
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{\bf{Transactional:}} & Searching to {\bf{buy something.}} {\emph{"good deals on MacBook Pros"}} \tn 
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{What Do Search Engines Want?}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{To {\bf{provide useful answers}} to {\bf{searcher's questions}} in the most helpful formats.% Row Count 2 (+ 2)
} \tn 
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\begin{tabularx}{5.377cm}{x{2.4885 cm} x{2.4885 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{7 Keyword Research Tips}}  \tn
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{\bf{1. Know your audience:}} & You need to {\bf{understand}} who you are {\bf{optimizing for.}} \tn 
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% Row 1
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{\bf{2. Target longtail keyword phrases:}} & It's also important that {\bf{marketers choose keywords}} that are {\bf{specific}} to their {\bf{particular markets,}} also known as {\bf{"longtail"}} keyword phrases. For instance, the term {\emph{"training"}} alone could refer to {\bf{anything from sports training to dog training}}, not exactly a niche audience. \tn 
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{\bf{3. Use different variations:}} & There are lots of {\bf{keyword research tools}} out there designed to help marketers {\bf{select effective keywords}}, and many of them are 100\% free. \tn 
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{\bf{4. Identify areas of opportunity:}} & A great free keyword tool is the {\bf{Google Adwords Keyword Tool.}} Used for {\bf{AdWords pay-per-click campaigns}}, it can also be an excellent asset for {\bf{organic search.}} By plugging in various phrases in the search field, marketers can {\bf{analyze search volumes}} and {\bf{identify}} which keywords represent the {\bf{best opportunities.}} \tn 
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\end{tabularx}
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\vfill
\columnbreak
\begin{tabularx}{5.377cm}{x{2.4885 cm} x{2.4885 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{7 Keyword Research Tips (cont)}}  \tn
% Row 4
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{\bf{5. Let keywords drive the content process:}} & Once a {\bf{keyword list}} has been created, marketers can {\bf{review it}} to identify opportunities for {\bf{fresh content ideas.}} \tn 
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{\bf{6. Use different keywords:}} & There's {\bf{more than one way}} to get a singular point across. \tn 
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{\bf{7. Leverage traffic analytics:}} & By {\bf{analyzing traffic trends,}} marketers can {\bf{identify which types}} of keywords are {\bf{driving visitors to their site,}} and build on those trends with future content. \tn 
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\end{tabularx}
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\begin{tabularx}{5.377cm}{x{2.43873 cm} x{2.53827 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Advanced Metrics}}  \tn
% Row 0
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{\bf{Clicks:}} & shows the {\bf{average monthly number of clicks}} on the {\bf{search results}} for your {\bf{target keyword.}} \tn 
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{\bf{Clicks Per Search:}} & shows {\bf{how many different search results}} people click, on average, after searching for this keyword. \tn 
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{\bf{\% of Clicks:}} & shows {\bf{what percentage of searches}} for a {\bf{given keyword}} result in clicks on the search results. \tn 
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{\bf{\% of Paid Clicks vs Organic Clicks:}} & shows {\bf{how clicks on the search results}} are distributed {\bf{between paid and organic results.}} \tn 
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{\bf{Bounce Rate:}} & the {\bf{percentage of website visitors}} who {\bf{leave}} without visiting another page on that website. \tn 
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{\bf{Click-Through Rate (CTR):}} & the {\bf{rate (expressed in a percentage)}} at which users {\bf{click on an organic search result.}} \tn 
% Row Count 33 (+ 5)
\end{tabularx}
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\vfill
\columnbreak
\begin{tabularx}{5.377cm}{x{2.43873 cm} x{2.53827 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Advanced Metrics (cont)}}  \tn
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{\bf{Conversion:}} & when a {\bf{user completes a desired action}} on a website. \tn 
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{\bf{Conversion Rate:}} & the {\bf{rate (expressed in a percentage)}} at which website users {\bf{complete a desired action.}} This is calculated by {\bf{dividing the total number of conversions by traffic}}, then {\bf{multiplying by 100.}} \tn 
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{\bf{Domain:}} & a {\bf{website address}} – typically ending in an extension like .com, .org, or .net. \tn 
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{\bf{HTML:}} & {\bf{Hypertext Markup Language.}} HTML tags are specific code elements that can be used to {\bf{improve the effectiveness}} of SEO for webpages and websites. \tn 
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{\bf{Landing Page:}} & any webpage that a visitor can {\bf{navigate to.}} \tn 
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\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{x{2.43873 cm} x{2.53827 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Advanced Metrics (cont)}}  \tn
% Row 11
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{\bf{Lead:}} & a {\bf{lead willingly shares}} their email address (and usually other personal or contact information) in {\bf{exchange}} for something they deem of {\bf{value}} from the website. \tn 
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{\bf{Link Building:}} & a {\bf{process}} designed to get {\bf{other trusted and relevant websites}} to {\bf{link to your website}} to help {\bf{improve your organic search rank and visibility.}} \tn 
% Row Count 17 (+ 8)
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{\bf{Long-Tail Keyword:}} & highly {\bf{specific multiple-word terms}} that often demonstrate higher purchase intent. \tn 
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{\bf{Relevance:}} & the way search engines {\bf{measure how closely connected the content}} of a webpage is aligned to match the context of a search query. \tn 
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{\bf{Return on Investment (ROI):}} & a way {\bf{to measure the performance}} of SEO activities. This is calculated by {\bf{dividing how much revenue you earned via organic search}} by the {\bf{cost of the total investment,}} then {\bf{multiplying by 100.}} \tn 
% Row Count 40 (+ 11)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Keyword Structure}}  \tn
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\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/luden-marketing_1619473647_key.jpg}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}