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% Packages
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\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{liviabrookes}
\pdfinfo{
  /Title (demand.pdf)
  /Creator (Cheatography)
  /Author (liviabrookes)
  /Subject (Demand Cheat Sheet)
}

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% Commands
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% Header and Footer
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\fancyhead{} % Set header to blank
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\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Demand Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{liviabrookes} via \textcolor{DarkBackground}{\uline{cheatography.com/164261/cs/34735/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}liviabrookes \\
  \uline{cheatography.com/liviabrookes} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 19th October, 2022.\\
   Updated 21st October, 2022.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{x{1.14471 cm} x{3.83229 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Scarcity Leads to Choice}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Scarcity}} & The fundamental economic problem. There are not enough resources to satisfy the unlimited needs and wants of the population. \tn 
% Row Count 5 (+ 5)
% Row 1
\SetRowColor{white}
For Example & Time, skills, income, and people are all limited means so they cannot satisfy all of our needs and wants. \tn 
% Row Count 9 (+ 4)
% Row 2
\SetRowColor{LightBackground}
{\bf{Choice}} & As a result of unlimited wants and scarce resources, consumers and producers have to make choices; their choices are influenced by their means, tastes, and values. \tn 
% Row Count 15 (+ 6)
% Row 3
\SetRowColor{white}
For Example & I have limited income so I can buy a pizza or a burger but not both. I have to make a choice based on what I like more or which is cheapest. \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Choice leads to opportunity cost. This is the next best alternative missed out on when the best alternative what selected. Eg. I can go to the beach or go to work. I choose to go to the beach because it's sunny. My opportunity cost is the money I would have earnt at work.}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Factors of Demand}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Price Factors}}} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{-price increase} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{-price decrease} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Non-Price Factors}}} \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{-price of substitutes (eg. coke price falls, pepsi demand falls)} \tn 
% Row Count 6 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{-price of complements (eg. sauce price falls, pasta demand rises)} \tn 
% Row Count 8 (+ 2)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{-income} \tn 
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% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{-tastes and preferences} \tn 
% Row Count 10 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.29402 cm} x{3.68298 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Conflicts and Compromises}}  \tn
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\SetRowColor{LightBackground}
{\bf{Values}} & Ideas/beliefs that people consider important in their lives, that influence their decisions. \tn 
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% Row 1
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{\bf{Conflict}} & We do not have enough time, money, or skills to do everything that we value. Conflict may occur within our values when a hard decision needs to be made. \tn 
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% Row 2
\SetRowColor{LightBackground}
{\bf{Compromise}} & An agreement that is reached when concessions are made, to resolve conflict. Make sure your compromise includes an aspect of both alternatives. \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.59264 cm} x{3.38436 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Types of Goods}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Necessity Goods}} & Basic goods required for survival. As income increases demand will only increase less than proportionally. \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
{\bf{Inferior Goods}} & Goods with a limited quantity or quality. As income increases demand for inferior goods fall. \tn 
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% Row 2
\SetRowColor{LightBackground}
{\bf{Luxury Goods}} & A good with superior features eg. higher quality or quantity. As income increases demand for luxury goods increases more than proportionally as luxury goods tend to be more expensive.. \tn 
% Row Count 15 (+ 7)
% Row 3
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{Go on to discuss any further flow on effects and shifts in demand- refer to graph and income ratio.} \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Change in Income Model Answer}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Disposable income is income earned, plus any transfer payments, minus tax. In this case, disposable income has {\emph{increased/decreased}} due to...} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Explain the shift: As income has {\emph{increased/decreased}} {[}X's{]} demand for {\emph{product}}, shown as a shift in demand to the {\emph{left/right}} (D1 to D2). This means {[}X{]} is {\emph{more/less}} willing and able to pay for {\emph{product}} at each and every price level.} \tn 
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% Row 2
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\mymulticolumn{1}{x{5.377cm}}{Go on to explain flow on effects.} \tn 
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\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.4931 cm} x{3.4839 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Law of Demand}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Demand}} & Individual demand is defined as the quantity of a good or service an individual is willing and able to buy at a range of prices. \tn 
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% Row 1
\SetRowColor{white}
↪️ & a want backed up by their ability. \tn 
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% Row 2
\SetRowColor{LightBackground}
{\bf{Law of Demand}} & As the price of a good or service increases, the quantity demanded decreases. Vice versa ceteris paribus. \tn 
% Row Count 11 (+ 4)
% Row 3
\SetRowColor{white}
For Example & As the price falls/rises from {\emph{\$A}} (P1) to {\emph{\$B}} (P2) the quantity demanded of {\emph{product}} has {\emph{increased/decreased}} from {\emph{A}} (Q1) to {\emph{B}} (Q2). Vice versa ceteris paribus. \tn 
% Row Count 17 (+ 6)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.84149 cm} x{3.13551 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Income and Substitution Effects}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Income Effect}} & We are more willing to buy more as the cheaper price makes the good more desirable. \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
 & We are now more able to buy more with our current level of income (income effect). \tn 
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% Row 2
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{\bf{Substitution Effect}} & The good is now relatively more expensive than other goods (substitution effect). \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Flow on Effects}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{↪️What other things change because of a price change?}}} \tn 
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% Row 1
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\mymulticolumn{1}{x{5.377cm}}{For example, if coke is cheaper what will be the flow on effects? Unhealthier? Happier? More friends?} \tn 
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% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{The Four Flows}}} \tn 
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\mymulticolumn{1}{x{5.377cm}}{-health} \tn 
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% Row 4
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\mymulticolumn{1}{x{5.377cm}}{-socialising and leisure} \tn 
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\mymulticolumn{1}{x{5.377cm}}{-spending or saving} \tn 
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% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{-compliments or other things you have with the good} \tn 
% Row Count 11 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}