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% Document Info
\author{Jorge Juan (jorgejuan007)}
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  /Title (rhetoric.pdf)
  /Creator (Cheatography)
  /Author (Jorge Juan (jorgejuan007))
  /Subject (Rhetoric Cheat Sheet)
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    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Rhetoric Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Jorge Juan (jorgejuan007)} via \textcolor{DarkBackground}{\uline{cheatography.com/35958/cs/11448/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Jorge Juan (jorgejuan007) \\
  \uline{cheatography.com/jorgejuan007} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 14th April, 2017.\\
   Updated 14th April, 2017.\\
   Page {\thepage} of \pageref{LastPage}.
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  Measure your website readability!\\
  www.readability-score.com
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\begin{tabularx}{8.4cm}{X}
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Definition}}  \tn
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\mymulticolumn{1}{x{8.4cm}}{Rhetoric is the art of discourse, wherein a writer or speaker strives to inform, persuade or motivate particular audiences in specific situations.} \tn 
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\mymulticolumn{1}{x{8.4cm}}{Best known definition comes from Aristotle, who considers it a counterpart of both logic and politics, and calls it {\emph{the faculty of observing in any given case the available means of persuasion}}} \tn 
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\mymulticolumn{1}{x{8.4cm}}{Source: Wikipedia}  \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Aristotle's Rhetoric}}  \tn
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\mymulticolumn{2}{x{8.4cm}}{\{\{ac\}\}{\bf{Proof Types}}} \tn 
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Logos & The use of reasoning, either inductive or deductive, to construct an argument \tn 
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Pathos & The use of emotional appeals to alter the audience's judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience \tn 
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Ethos & How the character and credibility of a speaker can influence an audience to consider him/her to be believable—there being three qualities that contribute to a credible ethos: perceived intelligence, virtuous character, and goodwill \tn 
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\mymulticolumn{2}{x{8.4cm}}{\{\{ac\}\}{\bf{Steps}}} \tn 
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\mymulticolumn{2}{x{8.4cm}}{Invention} \tn 
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\mymulticolumn{2}{x{8.4cm}}{\{\{ac\}\}{\bf{Types or Genres}}} \tn 
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Forensic & AKA judicial, was concerned with determining the truth or falseness of events that took place in the past and issues of guilt. An example of forensic rhetoric would be in a courtroom \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Aristotle's Rhetoric (cont)}}  \tn
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\seqsplit{Deliberative} & AKA political, was concerned with determining whether or not particular actions should or should not be taken in the future. Making laws would be an example of deliberative rhetoric \tn 
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\seqsplit{Epideictic} & AKA ceremonial, was concerned with praise and blame, values, right and wrong, demonstrating beauty and skill in the present. Examples of epideictic rhetoric would include a eulogy or a wedding toast \tn 
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\mymulticolumn{2}{x{8.4cm}}{AKA=Also Known As. \newline {\emph{Aristotle view Rhetoric as counterpart of Dialectic. As a human art or skill (techne) Dialectic involves persuasion}}}  \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Five Classical Canons of Rhetoric}}  \tn
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Invention & The process of developing arguments \tn 
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Style & Determining how to present the arguments \tn 
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Arrangement\{\{nobreak\}\} & Organizing the arguments for extreme effect \tn 
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Delivery & Gestures, pronunciation, tone and pace used when presenting the persuasive arguments \tn 
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Memory & Process of learning and memorizing the speech and persuasive messages \tn 
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\mymulticolumn{2}{x{8.4cm}}{{\emph{The Five Canons of Rhetoric serve as a guide to creating persuasive messages and arguments}}}  \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Canon of Attic Orators (Classical Age)}}  \tn
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\seqsplit{Aeschines} & 389–314 BC \tn 
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\seqsplit{Andocides} & 440–390 BC \tn 
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\seqsplit{Antiphon} & 480–411 BC \tn 
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\seqsplit{Demosthenes} & 384–12 October 322 BC\{\{nl\}\}Learned rhetoric by studying the speeches of previous great orators\{\{nl\}\}\textasciicircum{}Tailored his style to be very audience-specific. Not relying on attractive words but simple, effective prose. He used clauses to create patterns that would make seemingly complex sentences easy for the hearer to follow. His tendency to focus on delivery promoted him to use repetition, this would ingrain the importance into the audience's minds; he also relied on speed and delay to create suspense and interest among the audience when presenting to most important aspects of his speech. One of his most effective skills was his ability to strike a balance: his works were complex so that the audience would not be offended by any elementary language, but the most important parts were clear and easily understood\textasciicircum{} \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Canon of Attic Orators (Classical Age) (cont)}}  \tn
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\seqsplit{Dinarchus} & 361–291 BC \tn 
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\seqsplit{Hypereides} & 390–322 BC \tn 
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Isaeus & 420-348? BC \tn 
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\seqsplit{Isocrates} & 436–338 BC \tn 
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\seqsplit{Lycurgus} & 390–324 BC \tn 
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Lysias & 445-380 BC \tn 
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\mymulticolumn{2}{x{8.4cm}}{The ten Attic orators were considered the greatest orators and logographers of the classical era (5th–4th century BC). They are included in the "Canon of Ten", which probably originated in Alexandria \newline Source: Live of Ten Orators \seqsplit{http://classicpersuasion.org/pw/plu10or/}}  \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Great Orators (Roman \& Middle Age)}}  \tn
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\mymulticolumn{2}{x{8.4cm}}{Cicero 106–43 BC} \tn 
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 & The best known roman ancient orator and the only who both spoke in public and produced treatises on the subject.\{\{nl\}\}\textasciicircum{}Learn not only about the specifics of their case (the hypothesis) but also about the general questions from which they derived (the theses) . Gave rise to the idea that the "ideal orator" be well-versed in all branches of learning: an idea that was rendered as "liberal humanism," and that lives on today in liberal arts or general education requirements in colleges and universities around the world\textasciicircum{} \tn 
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\mymulticolumn{2}{x{8.4cm}}{Quintilian 35–100} \tn 
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 & Began his career as a pleader in the courts of law. Organizes rhetorical study through the stages of education that an aspiring orator would undergo \tn 
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\mymulticolumn{2}{x{8.4cm}}{Erasmus 1466–1536} \tn 
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 & Had considerable influence on the teaching of rhetoric in the later 16th century \tn 
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\mymulticolumn{2}{x{8.4cm}}{Juan Luis Vives 1492–1540} \tn 
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 & It is likely that many well-known English writers were exposed to the works of Erasmus and Vives \tn 
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\mymulticolumn{2}{x{8.4cm}}{Francis Bacon 1561–1626} \tn 
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 & Contributed to the field in his writings \tn 
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\mymulticolumn{2}{x{8.4cm}}{Thomas Hobbes 1588–1679} \tn 
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 & Promoted a simpler and more natural style that used figures of speech sparingly \tn 
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\mymulticolumn{2}{x{8.4cm}}{Hugh Blair 1718 – 1800} \tn 
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 & Lectures on Rhetoric and Belles Lettres saw international success in various editions and translations \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Great Orators (Modern Age)}}  \tn
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Chaïm Perelman. & Move rhetoric from the periphery to the center of argumentation theory. Among their most influential concepts are "dissociation," "the universal audience," "quasi-logical argument," and "presence." \tn 
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Kenneth Burke & He described rhetoric as "the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols \tn 
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Edwin Black & Alternative types of discourse \tn 
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Marshall McLuhan & "The medium is the message" highlights the significance of the medium itself. Widely publicized in the 20th \tn 
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I. A. Richards & Introduced the influential concepts tenor and vehicle to describe the components of a metaphor \tn 
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The Groupe µ & This interdisciplinary team has contributed to the renovation of the elocutio in the context of poetics and modern linguistics \tn 
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Stephen Toulmin & Models of argumentation have had great influence on modern rhetorical theory \tn 
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Richard Vatz & Agent-focused perspective \tn 
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Richard M. Weaver & He focused on the ethical implications of rhetoric \tn 
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Author: Jorge Juan}}  \tn
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\mymulticolumn{1}{x{8.4cm}}{Ver. 1.0 April 2017} \tn 
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% That's all folks
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