\documentclass[10pt,a4paper]{article} % Packages \usepackage{fancyhdr} % For header and footer \usepackage{multicol} % Allows multicols in tables \usepackage{tabularx} % Intelligent column widths \usepackage{tabulary} % Used in header and footer \usepackage{hhline} % Border under tables \usepackage{graphicx} % For images \usepackage{xcolor} % For hex colours %\usepackage[utf8x]{inputenc} % For unicode character support \usepackage[T1]{fontenc} % Without this we get weird character replacements \usepackage{colortbl} % For coloured tables \usepackage{setspace} % For line height \usepackage{lastpage} % Needed for total page number \usepackage{seqsplit} % Splits long words. %\usepackage{opensans} % Can't make this work so far. Shame. Would be lovely. \usepackage[normalem]{ulem} % For underlining links % Most of the following are not required for the majority % of cheat sheets but are needed for some symbol support. \usepackage{amsmath} % Symbols \usepackage{MnSymbol} % Symbols \usepackage{wasysym} % Symbols %\usepackage[english,german,french,spanish,italian]{babel} % Languages % Document Info \author{Jake Bova} \pdfinfo{ /Title (bgen-204-cumulative-exam-1.pdf) /Creator (Cheatography) /Author (Jake Bova) /Subject (BGEN 204 Cumulative Exam 1 Cheat Sheet) } % Lengths and widths \addtolength{\textwidth}{6cm} \addtolength{\textheight}{-1cm} \addtolength{\hoffset}{-3cm} \addtolength{\voffset}{-2cm} \setlength{\tabcolsep}{0.2cm} % Space between columns \setlength{\headsep}{-12pt} % Reduce space between header and content \setlength{\headheight}{85pt} % If less, LaTeX automatically increases it \renewcommand{\footrulewidth}{0pt} % Remove footer line \renewcommand{\headrulewidth}{0pt} % Remove header line \renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit % This two commands together give roughly % the right line height in the tables \renewcommand{\arraystretch}{1.3} \onehalfspacing % Commands \newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour \newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols \newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns \newcommand{\tn}{\tabularnewline} % Required as custom column type in use % Font and Colours \definecolor{HeadBackground}{HTML}{333333} \definecolor{FootBackground}{HTML}{666666} \definecolor{TextColor}{HTML}{333333} \definecolor{DarkBackground}{HTML}{3E60A3} \definecolor{LightBackground}{HTML}{F2F5F9} \renewcommand{\familydefault}{\sfdefault} \color{TextColor} % Header and Footer \pagestyle{fancy} \fancyhead{} % Set header to blank \fancyfoot{} % Set footer to blank \fancyhead[L]{ \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{C} \SetRowColor{DarkBackground} \vspace{-7pt} {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}} } \end{tabulary} \columnbreak \begin{tabulary}{11cm}{L} \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{BGEN 204 Cumulative Exam 1 Cheat Sheet}}}} \\ \normalsize{by \textcolor{DarkBackground}{Jake Bova} via \textcolor{DarkBackground}{\uline{cheatography.com/20609/cs/3335/}}} \end{tabulary} \end{multicols}} \fancyfoot[L]{ \footnotesize \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{LL} \SetRowColor{FootBackground} \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}} \\ \vspace{-2pt}Jake Bova \\ \uline{cheatography.com/jake-bova} \\ \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}} \\ \vspace{-2pt}Not Yet Published.\\ Updated 13th May, 2016.\\ Page {\thepage} of \pageref{LastPage}. \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}} \\ \SetRowColor{white} \vspace{-5pt} %\includegraphics[width=48px,height=48px]{dave.jpeg} Measure your website readability!\\ www.readability-score.com \end{tabulary} \end{multicols}} \begin{document} \raggedright \raggedcolumns % Set font size to small. Switch to any value % from this page to resize cheat sheet text: % www.emerson.emory.edu/services/latex/latex_169.html \footnotesize % Small font. \begin{multicols*}{4} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Definitions}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{Define: "{\bf{Entrepreneur}}"} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}{\bf{Entrepreneur}}: A person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so. Usually applies to {\bf{someone who starts their own business}}.} \tn % Row Count 6 (+ 6) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{Define: "{\bf{Intrapreneur}}"} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}{\bf{Intrapreneur}}: A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation. {\bf{A person/manager within a company who promotes innovative product development and marketing}}. A worker within the business that helps the business transition or with new ideas.} \tn % Row Count 15 (+ 9) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{Define: {\bf{Formative}}} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Formative means taking a look at something while it's in the process, while it's still forming. It gives you the ability to change what you're doing.} \tn % Row Count 20 (+ 5) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{Define: {\bf{Summative}}} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}A "summative" review is what you do when the process is done. Taking a look at how well you did. And often times, it's looking at what you can do better for the next go-around.} \tn % Row Count 25 (+ 5) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{What is "{\bf{rebrain}}"?} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}{\bf{Think creatively}}. Creativity is about looking at things differently and reframing the question. -look at the problem differently -reframe the problem -use what you've got on hand to solve the problem; look at them as different than what you'd normally use them as} \tn % Row Count 32 (+ 7) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Mentoring}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{When mentoring people, what is one of most important things to know?} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}When you start to mentor people, you need to know {\bf{how people learn}}. Reminder: Wheel of success/wheel of learning exercise. As a manager, see if you can gauge where people are and it will help you take them along.} \tn % Row Count 7 (+ 7) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Smart Goals}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{What are "{\emph{Smart Goals}}"} \tn % Row Count 1 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{p{0.3433 cm} x{3.0897 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{Steps of the Learning Process}} \tn % Row 0 \SetRowColor{LightBackground} 1 & We usually start and we're unconscious that we're even incompetent. We don't even know we don't know. \tn % Row Count 3 (+ 3) % Row 1 \SetRowColor{white} 2 & start being conscious of your incompetency \tn % Row Count 5 (+ 2) % Row 2 \SetRowColor{LightBackground} 3 & become consciously competent \tn % Row Count 6 (+ 1) % Row 3 \SetRowColor{white} 4 & You get it so well that it becomes unconscious; unconsciously competent. \tn % Row Count 8 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{2 types of crowd funding}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{1 {\bf{Traditional}} type} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}There is either a presale of the good or service. The other term we use is quid pro quo, (THIS FOR THAT)and that's a Latin term. And it really means "a tit for a tat."} \tn % Row Count 5 (+ 5) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{2 {\bf{Equity}} crowd funding platforms} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}people can buy into your company and actually get a piece of the company online. This is pretty high risk, but possible really high returns.} \tn % Row Count 9 (+ 4) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{What is crowd funding?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{taking small donations from a bunch of people that are small amounts} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{it has really become a viable way of raising capital.} \tn % Row Count 4 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Why do you think we form teams}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-To get a broader view on things. - multiple perspectives} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-No one person can do everything -find people's strengths and deploy accordingly. -deploy the right people} \tn % Row Count 5 (+ 3) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-More minds are better/ multiple perspectives on problems} \tn % Row Count 7 (+ 2) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-Better way to get to the common goal} \tn % Row Count 8 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{What is the purpose for teams?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{1) Higher {\bf{quality decisions}} because you have multiple perspectives.} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{2) Also tends to {\bf{lessen competition}} because you have people working together instead of against each other.} \tn % Row Count 5 (+ 3) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{3) Ideas and brainstorming. Usually {\bf{creativity is much higher}} in a team than with a single person.} \tn % Row Count 8 (+ 3) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{4) {\bf{Multiple perspectives and solutions.}}} \tn % Row Count 9 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{What is synergy?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{Mathematical equation: This, to her, if why you form teams.} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{TERM: Synergy = defined mathematically means 2+2=5} \tn % Row Count 4 (+ 2) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{What does this mean? This means that when you put a group of people together, they get more done than they would individually.} \tn % Row Count 7 (+ 3) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{The term synergy is a term that says more is created than any one person can do, or that the team together can outdo what any one or two people can do.} \tn % Row Count 11 (+ 4) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{So the equation is 2+2=5; synergy. That's why we form teams!} \tn % Row Count 13 (+ 2) % Row 5 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{And it encompasses all those thing we just talked about.} \tn % Row Count 15 (+ 2) % Row 6 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{Remember that with your teams. It's not about dividing and conquering. It's about doing more with the brains you've got.} \tn % Row Count 18 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{What are some things that effective teams have?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{Common Goals} \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{Defined expectations and behavior} \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{Common understanding of the lines of communications} \tn % Row Count 4 (+ 2) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{Authority (leadership)} \tn % Row Count 5 (+ 1) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{Repect} \tn % Row Count 6 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{p{0.58361 cm} x{2.84939 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{What are steps in team development?}} \tn % Row 0 \SetRowColor{LightBackground} 1st step & {\bf{Forming}} | When you're coming together and getting to know each other. Do some fun. Get to know each other. Like the first few days of this class. Talk to each other. First few dates. Getting to know each other. \tn % Row Count 7 (+ 7) % Row 1 \SetRowColor{white} 2nd step & {\bf{Norming}} | This is when you're through the initial introduction and you're really starting to get to know each other. You're starting to see strengths, starting to get people to do what they are best at. Starting to set ground rules. Starting to set standards of behavior. \tn % Row Count 16 (+ 9) % Row 2 \SetRowColor{LightBackground} 3rd step & {\bf{Storming}} | Kind of set the ground work, then they start to storm. Things aren't working like they originally put the feelers out. Typically, here is where they go back to "norming" so that's why she does it a bit different than the book. They come back and say, okay, here's where we're going. They start moving in that direction. It isn't working. Then they have to regroup and say, okay, here's really what we're going to do and how we're going to do this, and real norming comes in. \tn % Row Count 31 (+ 15) \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{3.833cm}{p{0.58361 cm} x{2.84939 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{What are steps in team development? (cont)}} \tn % Row 3 \SetRowColor{LightBackground} 4th step & {\bf{Performing}} | This is where it all comes together and you're doing good work. \tn % Row Count 3 (+ 3) % Row 4 \SetRowColor{white} 5th step & {\bf{Adjourning}} | She knows a professor that calls it "de-forming." This is where you end the task; you separate. It's really important at this stage that you celebrate, you high-five, you group hug, you sing songs, you congratulate, you debrief, what worked \& what didn't work so that you can take your learning to the next step. \tn % Row Count 14 (+ 11) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{p{0.58361 cm} x{2.84939 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{What does SMART format mean?}} \tn % Row 0 \SetRowColor{LightBackground} {\bf{S}} & specific \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} {\bf{M}} & measureable \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} {\bf{A}} & attainable \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} {\bf{R}} & realistic \tn % Row Count 4 (+ 1) % Row 4 \SetRowColor{LightBackground} {\bf{T}} & timely (needs a timeline) \tn % Row Count 5 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{p{0.37763 cm} x{3.05537 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{PEAS decision-making model:}} \tn % Row 0 \SetRowColor{LightBackground} {\bf{P}} & Start with problem to be solved or {\bf{purpose}} or something you want to accomplish \tn % Row Count 3 (+ 3) % Row 1 \SetRowColor{white} {\bf{E}} & Then you go out and you start collecting data, or {\bf{evidence}}. What's the situation, what research, what information do I need, what laws apply to it. All kinds of data. \tn % Row Count 8 (+ 5) % Row 2 \SetRowColor{LightBackground} {\bf{A}} & Assessment stage contains three parts: {\bf{1.}} Be very clear on what your decision {\bf{criteria}} is: -What are the values? -What's the code? -What's your tolerance for risk? Risk v Reward. -What's the profit margin your company is going for? \tn % Row Count 18 (+ 10) % Row 3 \SetRowColor{white} & {\bf{2.}} Create options (possible solutions): -example: she gave you 5 for the cereal -try to get to 10 options in business. The first three are the most obvious. Brilliance comes at about number 5, 6, 7, 8 . . . when you have to start thinking outside of the box! \tn % Row Count 28 (+ 10) % Row 4 \SetRowColor{LightBackground} & {\bf{3.}} Do {\bf{assessment}}: -conscious system that you go, "Option 1, how well does it fit this criteria? If good, keep moving it forward. Not at all, cross it off. -Assess each option for the criteria. Somewhere along the line, you'll spit out the best option. \tn % Row Count 38 (+ 10) \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{3.833cm}{p{0.37763 cm} x{3.05537 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{PEAS decision-making model: (cont)}} \tn % Row 5 \SetRowColor{LightBackground} {\bf{S}} & The option that best fits your CRITERIA becomes your {\bf{SOLUTION!}} \tn % Row Count 3 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Define: Formative}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{Formative means taking a look at something while it's in the process, while it's still forming. It gives you the ability to change what you're doing.} \tn % Row Count 3 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Favorite books and the 4 quadrants of thinking?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{"Seven Habits of Highly Effective People" `1. Urgent 2. Not Urgent 3. Important 4. Not Important`} \tn % Row Count 2 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Key concepts of business}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{{\bf{Competitive advantage}}} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Competing products and marketing} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{{\bf{Risk and Reward}}} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}How risky do you want to be? If you're really risky, you must know the more risky you are, the more your chances if you succeed will be great, but if you lose it could be a BIG loss as well.} \tn % Row Count 8 (+ 6) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{{\bf{Profit versus revenue}}} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}REVENUE is the amount that you sell. PROFIT is the money you get to keep after expenses.} \tn % Row Count 11 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Competitive Advantage}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{This is a basic business concept. It's the idea of what makes your product more desirable to the consumer than your competitor, and it can be all kinds of things. It can be location, price, quality, product, delivery, customer service.} \tn % Row Count 5 (+ 5) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{YOUR PRODUCT: Decide what is your advantage over the competition? How do you position yourself?} \tn % Row Count 7 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Exercises he uses to re-engage your creativity}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{1) {\bf{FOCUS ON PRESENT MOMENT}}: Imagine you're a spy and have to memorize all the details of a room. What color is paint? What is trim? Where is light coming from? Focus on present moment.} \tn % Row Count 4 (+ 4) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{2) {\bf{INSPIRATION JOURNAL}}: . Save inspirational ideas in a journal to use as a source of inspiration later.} \tn % Row Count 7 (+ 3) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{3) {\bf{FRUSTRATIONS LIST}}: Develop a "What makes me frustrated list?" Think about the badly solved problems at school, home, work, transit or other. What solutions, products or services could there be to help solve these problems? Listen to what other people's frustrations are and add them to your list.} \tn % Row Count 14 (+ 7) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{4) {\bf{DAILY CREATIVE TIME}}: Set aside creative time every day to work. It can be as short as 15 minutes to several hours. After looking at inspiration journal, spend time being creative.} \tn % Row Count 18 (+ 4) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{5) {\bf{ \& COUNT BRICKS}}: When the day is busy, stop and count 10 bricks. This pause will help you concentrate on the moment.} \tn % Row Count 21 (+ 3) % Row 5 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{6) {\bf{EXERCISE or HOBBY}}: Physically exercise or have a hobby where your mind can wander. This activity is a great time for your brain to process life's details.} \tn % Row Count 25 (+ 4) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{External factors that influence decisions?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{influence decisions. Some things that can influence decisions externally:} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-external conditions and factors} \tn % Row Count 3 (+ 1) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-family} \tn % Row Count 4 (+ 1) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-peer pressure} \tn % Row Count 5 (+ 1) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-advertising manipulation} \tn % Row Count 6 (+ 1) % Row 5 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-cost or expense} \tn % Row Count 7 (+ 1) % Row 6 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-competition} \tn % Row Count 8 (+ 1) % Row 7 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-changing technology} \tn % Row Count 9 (+ 1) % Row 8 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-what your boss tells you to do} \tn % Row Count 10 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Commonly believed frameworks re: ethics?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-"utilitarianism" = it's important to do the most good for the most people.} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-the golden rule of virtue = to do unto others as you would have them do unto you. Integrity and compassion.} \tn % Row Count 5 (+ 3) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-justice = it's important to treat people fairly.} \tn % Row Count 6 (+ 1) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-the newspaper test (NOT in book.) This is are you okay with your decision if it showed up on the front page of the newspaper?} \tn % Row Count 9 (+ 3) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-What would mama say?} \tn % Row Count 10 (+ 1) % Row 5 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-Another sad/bad one is a pessimistic viewpoint, a values system in a way, and we all know these people, don't we: "The world sucks." I've got to get you before you get me.} \tn % Row Count 14 (+ 4) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Perspectives}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{What are the four different perspectives on CSR?} \tn \mymulticolumn{1}{x{3.833cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}1. Minimalist 2. Not do much unless have to. 3. Cynical. 4. Proactive} \tn % Row Count 3 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{What is a {\emph{minimalist stance}}?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-A minimalist stance is basically: We pay taxes and provide jobs. Done. That's all we have to do.} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-In today's world, most U.S. corporations don't take that stance.} \tn % Row Count 4 (+ 2) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-You will see this stance a lot in small businesses and start-ups because they don't have a lot of extra money, so they start out with "it's about us getting started and we're not giving any money away." They can grow out of it.} \tn % Row Count 9 (+ 5) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Not do much unless have to stance}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-This is when a business thinks, you know, that CSR stuff is good, but you know we're really not going to do much of it unless we have to, because we've done something wrong and we need to make ourselves look good.} \tn % Row Count 5 (+ 5) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-Oil spell: BP had lots of programs they did, but no one every heard about them, but it came to light when they messed up the gulf and they started all kinds of advertising and promotions to say, look, we're not as bad as you think we are.} \tn % Row Count 10 (+ 5) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{What is "Cynical Perspective"?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-When a company only does social good when they think there is some dollars in it for them.} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-They want to see a return on their investment.} \tn % Row Count 3 (+ 1) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-Super bowl advertisements (lots of companies latched on to social good as a way to think they might get more customers. If they don't see their sales go back up, we'll probably see sex and violence next year in super bowl commercials again).} \tn % Row Count 8 (+ 5) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-It's only as good as their return.} \tn % Row Count 9 (+ 1) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-See a lot with smaller companies. (THEY MUST SEE RESULTS OR THEY WON'T GIVE A DIME!)} \tn % Row Count 11 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{What is a "proactive stance"?}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{3.833cm}}{-A proactive stance is one where a company decides we're going to do it; we're going to do it long term. We may not see returns, but we're going to do it because it's the right thing to do.} \tn % Row Count 4 (+ 4) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{-They integrate strategies strategically into their business plan to make social responsibility a part of what they're doing.} \tn % Row Count 7 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{JOE VIDEO \& BOOK}} \tn \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{3.833cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Biggest mistake business people make?}} \tn \SetRowColor{white} \mymulticolumn{1}{x{3.833cm}}{NOT GETTING THE OPINIONS OF OTHERS (this is the biggest mistake people make in business% Row Count 2 (+ 2) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} % That's all folks \end{multicols*} \end{document}