\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
\usepackage{xcolor}             % For hex colours
%\usepackage[utf8x]{inputenc}    % For unicode character support
\usepackage[T1]{fontenc}        % Without this we get weird character replacements
\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{holly6901 (holly6901)}
\pdfinfo{
  /Title (the-times-media-studies.pdf)
  /Creator (Cheatography)
  /Author (holly6901 (holly6901))
  /Subject (The Times - media studies Cheat Sheet)
}

% Lengths and widths
\addtolength{\textwidth}{6cm}
\addtolength{\textheight}{-1cm}
\addtolength{\hoffset}{-3cm}
\addtolength{\voffset}{-2cm}
\setlength{\tabcolsep}{0.2cm} % Space between columns
\setlength{\headsep}{-12pt} % Reduce space between header and content
\setlength{\headheight}{85pt} % If less, LaTeX automatically increases it
\renewcommand{\footrulewidth}{0pt} % Remove footer line
\renewcommand{\headrulewidth}{0pt} % Remove header line
\renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit
% This two commands together give roughly
% the right line height in the tables
\renewcommand{\arraystretch}{1.3}
\onehalfspacing

% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
\newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns
\newcommand{\tn}{\tabularnewline} % Required as custom column type in use

% Font and Colours
\definecolor{HeadBackground}{HTML}{333333}
\definecolor{FootBackground}{HTML}{666666}
\definecolor{TextColor}{HTML}{333333}
\definecolor{DarkBackground}{HTML}{2E8F7B}
\definecolor{LightBackground}{HTML}{F1F8F6}
\renewcommand{\familydefault}{\sfdefault}
\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{The Times - media studies Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{holly6901 (holly6901)} via \textcolor{DarkBackground}{\uline{cheatography.com/126769/cs/24656/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}holly6901 (holly6901) \\
  \uline{cheatography.com/holly6901} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 6th October, 2020.\\
   Updated 6th October, 2020.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{4}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Front Cover}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{3.833cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/holly6901_1601972620_the times.jpg}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Representation}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{-The photo could be seen as representing May stereotypically as a weak woman, however, the invasive framing of the photo shows she is allowing her feelings to show in private whereas in public she is more controlled} \tn 
% Row Count 5 (+ 5)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- Female politicians often find it hard to balance being a strong, capable leader with being warm and kind. Andrea Leadsom criticised May for not being a mother.} \tn 
% Row Count 9 (+ 4)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- The language of the headline focuses on her emotions over her political achievements but the tone suggests this is justified} \tn 
% Row Count 12 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Media language}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- The central image is a close-up of May with dark rings under her eyes and a pained expression. This connotes tiredness, stress and high emotion} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- The headline anchors the image and gives the story a narrative where May is a character (fulfils the news value of personalisation)} \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- The 'In the News' stories supply global context of what the audience is interested in} \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- Most of the print is black on white which connotes seriousness, however, the fashion headline at the top is in a paler, feminine colour and therefore is less serious} \tn 
% Row Count 12 (+ 4)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- The strapline and heraldic style logo draw on the Times' history and reputation as a trustworthy publication} \tn 
% Row Count 15 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{x{1.13289 cm} x{2.30011 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{Theoretical Approaches}}  \tn
% Row 0
\SetRowColor{LightBackground}
Semiotics: Barthes & The headline connotes the private nature of the photo. The private framing of the photo emphasises the personal nature of it \tn 
% Row Count 5 (+ 5)
% Row 1
\SetRowColor{white}
Narrative: Todorov & The complexity of the issue is turned into a story with May as a character \tn 
% Row Count 8 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Feminism: Van Zoonen & Although May is presented as vulnerable, she is not sexualised. She is shown as a powerful woman battling against men, which is not a common representation in the media \tn 
% Row Count 15 (+ 7)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Audience}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- Target audience: ABC1, over 35, liberal/right-wing, well-educated, middle class, interested in global reporting} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- The Brexit edition is neutral so allows the audience to form their own opinion and response. The close-up allows identification and empathy with May and the Brexit process} \tn 
% Row Count 7 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Industry}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- News corp was newly formed after a split from News Corporation due to an interest in TV and film as well as print.} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- News Corp also publishes the Sun and the News of The World, which closed down after the 2011 phone hacking scandal} \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- It demonstrates a right-wing view with The Sun but The Times is more neutral} \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- The group offered the first online newspaper in the UK but also introduced paywalls due to declining sales} \tn 
% Row Count 11 (+ 3)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- The Times is the only national quality newspaper to show year-on-year growth in circulation} \tn 
% Row Count 13 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- The Times is part of the IPSO: a regulatory body for newspapers that is funded by the industry} \tn 
% Row Count 15 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{x{1.7165 cm} x{1.7165 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{Theoretical Approaches (copy)}}  \tn
% Row 0
\SetRowColor{LightBackground}
Power and media industries: Curran and Seaton & The Times is part of a large conglomerate which may limit creativity. Rupert Murdoch is often accussed of controlling content which supports this point. However, diverse patterns of ownership may create conditions for a more varied approach to products. \tn 
% Row Count 13 (+ 13)
% Row 1
\SetRowColor{white}
Regulation: Livingstone and Lunt & The UK press is facing harsher regulation after 2011. There is an underlying issue of protecting citizen's from harmful material while allowing press freedom \tn 
% Row Count 21 (+ 8)
% Row 2
\SetRowColor{LightBackground}
Cultural Industries: Hesmondhalgh & The Times Newspaper Group offers a wide variety of titles to minimise risk and maximise profit. It has embraced digital media and adding paywalls to increase income \tn 
% Row Count 30 (+ 9)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{Production context}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- It is a quality newspaper published since 1785} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- Since 1981, it has been published by Times News, a subsidiary of News UK which is a subsidiary of News Corp and owned by Rupert Murdoch. It is British based and American owned and produces other publications including The Sun and The News of The World.} \tn 
% Row Count 7 (+ 6)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- This edition was published 13th March 2019, after Theresa May lost a vote on her Brexit plan in the House of Commons} \tn 
% Row Count 10 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- The Times had a variety of views which allowed it to have a neutral stance} \tn 
% Row Count 12 (+ 2)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- After the Brexit vote and David Cameron's resignation in 2016, turmoil occurred} \tn 
% Row Count 14 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- The argument between leave and remain carried on even after the Brexit vote with Theresa May calling a snap election in 2017} \tn 
% Row Count 17 (+ 3)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{- The Conservatives suffered heavy losses in the snap general election when May kept putting forward her Brexit deal which kept getting voted out by Parliament} \tn 
% Row Count 21 (+ 4)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{- The cultural context links horseracing meets like Ascot to the upper classes} \tn 
% Row Count 23 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{x{1.27021 cm} x{2.16279 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{Theoretical Approaches (copy) (copy)}}  \tn
% Row 0
\SetRowColor{LightBackground}
Cultivation: Gerbner & Exposure to repeated patterns of representation(of May struggling to reach a deal, of Brexit chaosgenerally) by newspapers can shape and influencean audience's views and opinions. Gerbner wenton to say that this is not like 'hypodermic model'but rather depends on what the audience alreadybelieves. The messages (e.g. politicians areineffectual) need to resonate with an establishedbelief (e.g. Brexit is a chaotic mess) in theaudience (e.g. middle class, middle-right wing) \tn 
% Row Count 20 (+ 20)
% Row 1
\SetRowColor{white}
Reception: Hall & The Times has portrayed May and the vote ina way that encourages a negotiated reading.By focusing on the emotional state of Mayand the general despair at the progress ofnegotiations, it is asking readers to reflect ontheir own emotional response to the situation. \tn 
% Row Count 31 (+ 11)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{3.833cm}{x{1.27021 cm} x{2.16279 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{3.833cm}}{\bf\textcolor{white}{Theoretical Approaches (copy) (copy) (cont)}}  \tn
% Row 2
\SetRowColor{LightBackground}
End of Audience: Shirky & The concept of audience members as passiveconsumers is no longer tenable in the age ofthe internet with the rise of the prosumer whocan create their own content such as submitting stories and being part of forums. Many broadsheetnewspapers like The Times have embracedthis, taking popular 'below-the-line' (i.e. non-professional) commentators and offering them'above-the-line' columns in their on-line editions. \tn 
% Row Count 17 (+ 17)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}