\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
\usepackage{xcolor}             % For hex colours
%\usepackage[utf8x]{inputenc}    % For unicode character support
\usepackage[T1]{fontenc}        % Without this we get weird character replacements
\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{herve}
\pdfinfo{
  /Title (pr-cheat-sheet.pdf)
  /Creator (Cheatography)
  /Author (herve)
  /Subject (PR Cheat Sheet)
}

% Lengths and widths
\addtolength{\textwidth}{6cm}
\addtolength{\textheight}{-1cm}
\addtolength{\hoffset}{-3cm}
\addtolength{\voffset}{-2cm}
\setlength{\tabcolsep}{0.2cm} % Space between columns
\setlength{\headsep}{-12pt} % Reduce space between header and content
\setlength{\headheight}{85pt} % If less, LaTeX automatically increases it
\renewcommand{\footrulewidth}{0pt} % Remove footer line
\renewcommand{\headrulewidth}{0pt} % Remove header line
\renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit
% This two commands together give roughly
% the right line height in the tables
\renewcommand{\arraystretch}{1.3}
\onehalfspacing

% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
\newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns
\newcommand{\tn}{\tabularnewline} % Required as custom column type in use

% Font and Colours
\definecolor{HeadBackground}{HTML}{333333}
\definecolor{FootBackground}{HTML}{666666}
\definecolor{TextColor}{HTML}{333333}
\definecolor{DarkBackground}{HTML}{43ACE0}
\definecolor{LightBackground}{HTML}{F3F9FD}
\renewcommand{\familydefault}{\sfdefault}
\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{PR Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{herve} via \textcolor{DarkBackground}{\uline{cheatography.com/726/cs/320/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}herve \\
  \uline{cheatography.com/herve} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 15th July, 2014.\\
   Updated 12th May, 2016.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{What's a link?}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Links are key elements of Google alogorithm and count as vote.} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Normal links count as vote and nofollow link count as no vote} \tn 
% Row Count 4 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{This is how a normal link looks like:}} \newline  \newline \textless{}a href=”www.google.com”\textgreater{}Google\textless{}/a\textgreater{} \newline  \newline {\bf{This is how a link with \seqsplit{rel=”nofollow”} attribute looks like:}} \newline  \newline \textless{}a \seqsplit{rel=”nofollow”} href=”www.google.com”\textgreater{}Google\textless{}/a\textgreater{} \newline  \newline We want to get as many normal links as possible. {\emph{BUT we should know which anchor text to use and which page to link to!}}}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.87657 cm} x{0.82386 cm} x{1.87657 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{Linking 2 PR}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Which Anchor Text?}} & {\emph{Which \seqsplit{PageType}?}} & {\bf{Which Destination URL?}} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Ipad (product line : API Test) & {\emph{/sp/}} & /sp/ipad.html \tn 
% Row Count 5 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Apple Ipad 3 (product line : API Test) & {\emph{/sp/}} & /sp/ipad.html or /sp/ipad3.html \tn 
% Row Count 8 (+ 3)
% Row 3
\SetRowColor{white}
Mobile / Mobilephones (category) & {\emph{/cl/}} & \seqsplit{/cl/1/Mobile-Phones} \tn 
% Row Count 10 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Apple mobile (category + man) & {\emph{/cl/}} & \seqsplit{/cl/1/Mobile-Phones}?man\_id=162 \tn 
% Row Count 12 (+ 2)
% Row 5
\SetRowColor{white}
iPad 2 64GB Black (*one Product only is return by API)) & {\emph{/pl/}} & \seqsplit{/pl/224-2703435/Tablet-PC/Apple-iPad-2-64GB-Black-Compare-Prices} \tn 
% Row Count 16 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\SetRowColor{LightBackground}
\mymulticolumn{3}{x{5.377cm}}{+ API test ? Enter in the search field on PR the anchor text to see what is returned.}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{How do I change the SEO template of a CL page?}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{This is the category structure in the cms: \newline % Row Count 1 (+ 1)
seo-template \textgreater{} product\_list \textgreater{} ID \textgreater{} urls \textgreater{} encoded\_Attribute \textgreater{} \newline % Row Count 3 (+ 2)
1:In the product list folder, make sure you have created a folder with the id of the category you want to write about (ex Tv cat=2 , I should be in folder 2) \newline % Row Count 7 (+ 4)
2: In it make a folder called urls \newline % Row Count 8 (+ 1)
3: {\bf{If you want to write about the homepage of the category}}, create a  folder 0 \newline % Row Count 10 (+ 2)
{\bf{if you want to write about a filter of that category}}, take the part of the URL after the "?". Go to  \newline % Row Count 13 (+ 3)
\seqsplit{http://meyerweb.com/eric/tools/dencoder/} \newline % Row Count 14 (+ 1)
and paste the part of the URL after the ? \seqsplit{(ex:attr\_47421171=47421172)} and create a folder with the encoded attribute \newline % Row Count 17 (+ 3)
Then in that folder you can make the following files: \newline % Row Count 19 (+ 2)
{\bf{meta\_title}}: Containing the title you want \newline % Row Count 20 (+ 1)
{\bf{meta\_description:}} \newline % Row Count 21 (+ 1)
{\bf{intro\_text\_cat:}}% Row Count 22 (+ 1)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{How do I change the SEO template of an SP page?}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{This is the category structure in the cms: \newline % Row Count 1 (+ 1)
{\emph{seo-template \textgreater{} product\_list \textgreater{} 1 \textgreater{} keywords \textgreater{} iphone \textgreater{}}} \newline % Row Count 3 (+ 2)
{\bf{1:}}In the product list folder you should make sure you have a folder with the id of the category your sp keyword lands in,  \newline % Row Count 6 (+ 3)
{\bf{2:}} In it make a folder called keywords \newline % Row Count 7 (+ 1)
{\bf{3:}} In that one make a folder with the name of the keyword% Row Count 9 (+ 2)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Then in that folder you can make the following files: \newline  \newline {\bf{meta\_title:}} Containing the title you want \newline {\bf{meta\_description:}} \newline {\bf{intro\_text\_cat:}}}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Buying Guide Code Cheat}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{\textless{}div class="buyingAdviceTab"\textgreater{} \newline % Row Count 1 (+ 1)
    {\emph{Name of the buying Advice Tab}} \newline % Row Count 2 (+ 1)
\textless{}/div\textgreater{} \newline % Row Count 3 (+ 1)
\textless{}div class="buyingAdviceIntro"\textgreater{} \newline % Row Count 4 (+ 1)
    {\emph{Top Part of BA : Intro}} \newline % Row Count 5 (+ 1)
\textless{}/div\textgreater{} \newline % Row Count 6 (+ 1)
\textless{}div class="buyingAdviceExtended"\textgreater{} \newline % Row Count 7 (+ 1)
    {\emph{Bottom Part of BA : longuest part}} \newline % Row Count 8 (+ 1)
\textless{}/div\textgreater{}% Row Count 9 (+ 1)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{3.68298 cm} x{1.29402 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{How to create columns in the CMS?}}  \tn
% Row 0
\SetRowColor{LightBackground}
\textless{}div class="left-column"\textgreater{} & ...\textless{}/div\textgreater{} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\textless{}div class="right-column"\textgreater{} & ...\textless{}/div\textgreater{} \tn 
% Row Count 2 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.54287 cm} x{3.43413 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Widget Recap}}  \tn
% Row 0
\SetRowColor{LightBackground}
Widget & code \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
productInfo Widget & \textless{}!-{}- @productInfo categoryId="1" modelId="2755036" -{}-\textgreater{} \tn 
% Row Count 3 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{How do I create a BOX?}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{\textless{}div class="box-j"\textgreater{} \newline % Row Count 1 (+ 1)
	\textless{}div class="tl"\textgreater{} \newline % Row Count 2 (+ 1)
		\textless{}div class="tr"\textgreater{} \newline % Row Count 3 (+ 1)
		\textless{}/div\textgreater{} \newline % Row Count 4 (+ 1)
	\textless{}/div\textgreater{} \newline % Row Count 5 (+ 1)
	\textless{}div class="ml"\textgreater{} \newline % Row Count 6 (+ 1)
		\textless{}div align="center" class="mr"\textgreater{} \newline % Row Count 7 (+ 1)
{\bf{\textless{}h1 class="winner-header"\textgreater{}Title Of The Box\textless{}/h1\textgreater{}}} \newline % Row Count 9 (+ 2)
		{\bf{Content of the Box}} \newline % Row Count 10 (+ 1)
		\textless{}/div\textgreater{} \newline % Row Count 11 (+ 1)
	\textless{}/div\textgreater{} \newline % Row Count 12 (+ 1)
	\textless{}div class="bl"\textgreater{} \newline % Row Count 13 (+ 1)
		\textless{}div class="br"\textgreater{} \newline % Row Count 14 (+ 1)
		\textless{}/div\textgreater{} \newline % Row Count 15 (+ 1)
	\textless{}/div\textgreater{} \newline % Row Count 16 (+ 1)
\textless{}/div\textgreater{}% Row Count 17 (+ 1)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{\textless{}div align="center" class="mr"\textgreater{} is optional}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}