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\author{Ermagerd}
\pdfinfo{
  /Title (local-lead-generation-and-ecommerce-seo.pdf)
  /Creator (Cheatography)
  /Author (Ermagerd)
  /Subject (Local, Lead Generation \& eCommerce SEO Cheat Sheet)
}

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        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Local, Lead Generation \& eCommerce SEO Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Ermagerd} via \textcolor{DarkBackground}{\uline{cheatography.com/54193/cs/14547/}}}
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\noindent
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Ermagerd \\
  \uline{cheatography.com/ermagerd} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 31st January, 2018.\\
   Updated 2nd February, 2018.\\
   Page {\thepage} of \pageref{LastPage}.
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
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  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\begin{document}
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\begin{multicols*}{2}

\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{LOCAL SEO - What we do and why we do it}}  \tn
% Row 0
\SetRowColor{LightBackground}
Create a page for each separate service provided & Having a separate page dedicated to each service allows us to optimise that page heavily around the target keywords in a way that you can't with all the services listed on one page \tn 
% Row Count 9 (+ 9)
% Row 1
\SetRowColor{white}
Key service pages to have 300+ words of content & Insufficient content will decrease the chances of the page ranking highly.  If competitors have 500 words, build 600-700 words of meaningful content. Use LSI keywords. \tn 
% Row Count 18 (+ 9)
% Row 2
\SetRowColor{LightBackground}
Create Local Service Landing Pages & Allow us to rank for searchers looking for \textless{}SERVICE\textgreater{} when searching from \textless{}LOCATION\textgreater{} as well as searching \textless{}LOCATION\textgreater{} \textless{}SERVICE\textgreater{} (eg, North Sydney Plumbers). \tn 
% Row Count 26 (+ 8)
% Row 3
\SetRowColor{white}
Google My Business Optimisation & Greatly helps improve legitimacy in Googles eyes if they can send a postcard somewhere and have it be received by someone. Optimise by having 5-10+ images, appropriate category and tags chosen. \tn 
% Row Count 36 (+ 10)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{LOCAL SEO - What we do and why we do it (cont)}}  \tn
% Row 4
\SetRowColor{LightBackground}
Build Directories / Citations & Improve NAP (Name, Address, Phone) consistency to reiterate to Google that the company is legitimate and helps rank for local terms \tn 
% Row Count 7 (+ 7)
% Row 5
\SetRowColor{white}
Clean up and fix incorrect directories / citations & Incorrect NAP confuses Google.  Keeping these correct is important.  We can reach out to websites to fix up incorrect directory listings. \tn 
% Row Count 14 (+ 7)
% Row 6
\SetRowColor{LightBackground}
Link Build to key service / location pages & Rank higher for keywords related to service / location.  This along with content is going to be the primary boost to keyword rankings. \tn 
% Row Count 21 (+ 7)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{2.4 cm} x{5.6 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Modifiers}}  \tn
% Row 0
\SetRowColor{LightBackground}
Specific Services & Computer Repair, Virus Removal, Malware Removal, Computer Upgrades, Printer Installation \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
Brand & Fujitsu Air Conditioner, Samsung Air Conditioner \tn 
% Row Count 6 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Greater Region & Hunter Region, Greater Sydney \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
\seqsplit{Area/District} & Northern Beaches, Sydney Metro \tn 
% Row Count 10 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Price & Cheap, Affordable \tn 
% Row Count 11 (+ 1)
% Row 5
\SetRowColor{white}
Trust Builders & Reviews, Testimonials, Case Studies, Before and Afters \tn 
% Row Count 13 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{8.4cm}}{Consider creating pages with \textless{}MODIFIERS\textgreater{} \textless{}SERVICE\textgreater{} \textless{}LOCATION\textgreater{}, eg, {\bf{Cheap}} {\emph{Air Conditioning Installation}} North Sydney}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Local SEO Landing Pages}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{Build local landing pages only for the most important cities/locations.   \newline % Row Count 2 (+ 2)
Make sure the pages are unique.   \newline % Row Count 3 (+ 1)
Feature your landing pages in the main navigation.   \newline % Row Count 5 (+ 2)
Be sure to provide all the information a customer needs to achieve their goal. \newline % Row Count 7 (+ 2)
Include Multiple CTAs - Ensure the Phone Number, Email Address and Quote Form are all prominent and don't ask for more information than is needed (unless you are happy to get less conversions). \newline % Row Count 11 (+ 4)
Google Wants: \newline % Row Count 12 (+ 1)
-{}-Location \& Branch details available on individual pages \newline % Row Count 14 (+ 2)
-{}-Location pages are crawlable by Google \newline % Row Count 15 (+ 1)
-{}-Information should be presented in an easy to understand format \newline % Row Count 17 (+ 2)
-{}-Use Schema (Structured Data Markup) \newline % Row Count 18 (+ 1)
-{}-Must be mobile friendly \newline % Row Count 19 (+ 1)
Include: \newline % Row Count 20 (+ 1)
Address \newline % Row Count 21 (+ 1)
Business Hours \newline % Row Count 22 (+ 1)
Phone Numbers \newline % Row Count 23 (+ 1)
Services Available at the location \newline % Row Count 24 (+ 1)
URL Structure: \newline % Row Count 25 (+ 1)
/locations/ - list all service areas \newline % Row Count 26 (+ 1)
\seqsplit{/locations/northern-beaches/} - list all locations serviced in a region/area \newline % Row Count 28 (+ 2)
\seqsplit{/locations/northern-beaches/manly/} - specific city/suburb location page \newline % Row Count 30 (+ 2)
} \tn 
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\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Local SEO Landing Pages (cont)}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{Useful, Unique, Quality Content: \newline % Row Count 1 (+ 1)
-Truly unique description of the services you provide and how they relate to the location \newline % Row Count 3 (+ 2)
-Customer Reviews - Use Schema to try for rich snippets (star ratings) in search results. \newline % Row Count 5 (+ 2)
-Maps - A custom Google Map to show the service area \newline % Row Count 7 (+ 2)
-Photos - Photos of jobs taken in the target location can be geo-tagged and included in a gallery of local work.  \newline % Row Count 10 (+ 3)
-Directions or parking details - where relevant, include.  \newline % Row Count 12 (+ 2)
-Clients - Any high profile clients you work with in the area% Row Count 14 (+ 2)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Lead Gen SEO - What we do and why we do it}}  \tn
% Row 0
\SetRowColor{LightBackground}
Key service pages to have 300+ words of content & Insufficient content will decrease the chances of the page ranking highly. If competitors have 500 words, build 600-700 words of meaningful content. Use LSI keywords. \tn 
% Row Count 9 (+ 9)
% Row 1
\SetRowColor{white}
Create a page for each service provided & Having a separate page dedicated to each service allows us to optimise that page heavily around the target keywords in a way that you can't with all the services listed on one page \tn 
% Row Count 18 (+ 9)
% Row 2
\SetRowColor{LightBackground}
Include Customer Service Content & \{\{link="https://media.sumo.com/storyimages/d16d0103-625e-4b57-9678-9ef40af0e2d5"\}\}Great example on Houzz.com\{\{/link\}\} or consider using \{\{link="http://answerthepublic.com/"\}\}Answer The Public to find more/other questions that you could answer\{\{/link\}\} \tn 
% Row Count 31 (+ 13)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Lead Gen SEO - What we do and why we do it (cont)}}  \tn
% Row 3
\SetRowColor{LightBackground}
Ensure that CTAs (call-to-actions) are prominent and visible & Making CTA buttons bigger, phone number text bigger, highlight the contact us page in the top menu a colour that stands out, email addresses to be clickable. \tn 
% Row Count 8 (+ 8)
% Row 4
\SetRowColor{white}
Google My Business Optimisation & Greatly helps improve legitimacy in Googles eyes if they can send a postcard somewhere and have it be received by someone.  Optimise by having 5-10+ images, appropriate category and tags chosen. \tn 
% Row Count 18 (+ 10)
% Row 5
\SetRowColor{LightBackground}
Build Domain Rating - Directories, Socials and Link Building & Links improve DR.  Directories are easily attainable and help reiterate NAP.  Every company that is serious about what they do should be on social media (minimum Facebook). Link building improves DR and helps rank for specific groups of keywords. \tn 
% Row Count 31 (+ 13)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Lead Gen SEO - What we do and why we do it (cont)}}  \tn
% Row 6
\SetRowColor{LightBackground}
Contact Form on every page where relevant & Significantly improve Conversion Rates by making people not have to click (issue \#1) and wait 3-5 seconds (issue \#2) to let them convert. \tn 
% Row Count 7 (+ 7)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{2.4 cm} x{5.6 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Modifiers}}  \tn
% Row 0
\SetRowColor{LightBackground}
Specific Services & Computer Repair, Virus Removal, Malware Removal, Computer Upgrades, Printer Installation \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
Brand & Fujitsu Air Conditioner, Samsung Air Conditioner \tn 
% Row Count 6 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Greater Region & Hunter Region, Greater Sydney \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
\seqsplit{Area/District} & Northern Beaches, Sydney Metro \tn 
% Row Count 10 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Price & Cheap, Affordable \tn 
% Row Count 11 (+ 1)
% Row 5
\SetRowColor{white}
Trust Builders & Reviews, Testimonials, Case Studies, Before and Afters \tn 
% Row Count 13 (+ 2)
% Row 6
\SetRowColor{LightBackground}
Best / Top & Best Air Conditioners, Top Air Conditioner Brands, Award-Winning Air Conditioner Brands \tn 
% Row Count 17 (+ 4)
% Row 7
\SetRowColor{white}
\seqsplit{Alternatives} to & Competitor, Competitor Product \tn 
% Row Count 19 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Common Pitfalls / Tips}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{8.4cm}}{Check CTAs, Contact Forms / Checkout {\bf{Actually}} Work} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{Changed the URL of a page?  Ensure you 301 redirect /old-name.html to /new-name.html or you'll lose your rankings} \tn 
% Row Count 5 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{eCommerce SEO - What we do and why we do it}}  \tn
% Row 0
\SetRowColor{LightBackground}
Find low hanging fruit & Find products that are ranking on the bottom of page one or high on page 2 and link build to them to increase rankings to quickly get extra sales revenue. Do the same for \seqsplit{categories/subcategories}. \tn 
% Row Count 10 (+ 10)
% Row 1
\SetRowColor{white}
Create additional categories and subcategories (KWR\&M) & See Modifiers \& Types below for ideas. Wherever you have 2+ products that can be categorised in a specific way, create a category or subcategory for them and add 300 words of content to the page. \tn 
% Row Count 20 (+ 10)
% Row 2
\SetRowColor{LightBackground}
Link build to top level categories / profitable subcategories & Focusing top level categories gives 'link equity' to all the subcategories.  Subcategories are good targets for profitable niche subcategories. \tn 
% Row Count 28 (+ 8)
% Row 3
\SetRowColor{white}
Product Names include Modifiers, SKU, etc & {\bf{1.75 Carat}} {\emph{Princess Cut}} Diamond Engagement Ring in {\bf{14k White Gold}} {\emph{PCDER1.7514kWG}} allows the product to rank for lots of long tail keywords \tn 
% Row Count 36 (+ 8)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{eCommerce SEO - What we do and why we do it (cont)}}  \tn
% Row 4
\SetRowColor{LightBackground}
Optimise Priority/Profitable Products & 150+ words of content. Include specifications of product.  \{\{link="https://media.sumo.com/storyimages/8bbd55a1-e049-46ca-9936-173d64b66b7c"\}\}Potentially Find Product Questions on eBay or Amazon\{\{/link\}\} and include them in FAQs or your product description. \tn 
% Row Count 13 (+ 13)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{3.2 cm} x{4.8 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Shop By / Subcategory ideas}}  \tn
% Row 0
\SetRowColor{LightBackground}
Modifiers & Stretchy Jeans, Faded Jeans \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Types & Red Delicious Apples, Granny Smith Apples, Fuji Apples \tn 
% Row Count 5 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Brands & Nike Shoes, Asics Shoes, \tn 
% Row Count 6 (+ 1)
% Row 3
\SetRowColor{white}
Styles & Mini Dresses, Maxi Dresses, Skater Dresses \tn 
% Row Count 8 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Colours & Red Dresses, Green Dresses \tn 
% Row Count 10 (+ 2)
% Row 5
\SetRowColor{white}
Sizes & Small, Medium, Large, Size 32, etc. \tn 
% Row Count 12 (+ 2)
% Row 6
\SetRowColor{LightBackground}
Gender & Mens, Womens, Boys, Girls, Male, Female, Don't Assume My Gender \tn 
% Row Count 15 (+ 3)
% Row 7
\SetRowColor{white}
By Activity & For Hiking, For Camping, For Cooking \tn 
% Row Count 17 (+ 2)
% Row 8
\SetRowColor{LightBackground}
Body Descriptive & Curvy, Plus Size, Wide Legged \tn 
% Row Count 19 (+ 2)
% Row 9
\SetRowColor{white}
Weights / Volume & 1L, 1kg, 2kg, 100g, 250g, 1 Litre, 1 Kilogram, 100 grams \tn 
% Row Count 22 (+ 3)
% Row 10
\SetRowColor{LightBackground}
Quantity & 10 pack, 25 pack, 100 pack \tn 
% Row Count 24 (+ 2)
% Row 11
\SetRowColor{white}
Lifestyle & Geeky, Nerdy, Cross Fit, Gym Goer \tn 
% Row Count 26 (+ 2)
% Row 12
\SetRowColor{LightBackground}
Age / Age Range & For 7 Year Olds, Kid(s), Teenager(s), Adult(s) \tn 
% Row Count 28 (+ 2)
% Row 13
\SetRowColor{white}
Group & Baseball Team, Football Team \tn 
% Row Count 30 (+ 2)
\end{tabularx}
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\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{3.2 cm} x{4.8 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Shop By / Subcategory ideas (cont)}}  \tn
% Row 14
\SetRowColor{LightBackground}
Timeframes & 1 Month, 3 Days, Last Season \tn 
% Row Count 2 (+ 2)
% Row 15
\SetRowColor{white}
Seasons & Spring, Summer \tn 
% Row Count 3 (+ 1)
% Row 16
\SetRowColor{LightBackground}
Holidays & Halloween, Christmas, Valentines Day \tn 
% Row Count 5 (+ 2)
% Row 17
\SetRowColor{white}
By Occasion/Event & Baby Shower Gifts, Wedding Gifts, Birthday Gifts, Back To School \tn 
% Row Count 8 (+ 3)
% Row 18
\SetRowColor{LightBackground}
Profession & For IT Professionals, For Pro Gamers \tn 
% Row Count 10 (+ 2)
% Row 19
\SetRowColor{white}
Alternatives To/For or Faux & Bread, Milk, Fur \tn 
% Row Count 12 (+ 2)
% Row 20
\SetRowColor{LightBackground}
By Location & In Sydney, Melbourne Based, Northern Beaches, Manly, Bondi \tn 
% Row Count 15 (+ 3)
% Row 21
\SetRowColor{white}
Materials & Denim, Cotton, Metal, Wood \tn 
% Row Count 17 (+ 2)
% Row 22
\SetRowColor{LightBackground}
\seqsplit{Friendly/Safe/Compatible} & Vegan Friendly, Kid Safe, Animal Safe, Apple Compatible, Windows Compatible \tn 
% Row Count 21 (+ 4)
% Row 23
\SetRowColor{white}
Price & Cheap, Affordable, Under \$100, Under \$1000 \tn 
% Row Count 23 (+ 2)
% Row 24
\SetRowColor{LightBackground}
Versions & Version 1, V2, Windows 7, Windows 8 \tn 
% Row Count 25 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{8.4cm}}{If someone searches for Flavoured Vodkas, both you and the customer would prefer to land on a page dedicated to your Flavoured Vodka range instead of having to navigate to the page or use a filter, so create it!}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{3.76 cm} x{4.24 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Landing Page Tips}}  \tn
% Row 0
\SetRowColor{LightBackground}
Craft Attractive Meta Descriptions & It's unikely to attract much attention from the search results pages if you do not craft a good meta description to get users onto your site in the first place! \{\{link="https://searchengineland.com/google-officially-increases-length-snippets-search-results-287596"\}\}{\bf{You have 230 characters to make your first impression.}}\{\{/link\}\} \tn 
% Row Count 16 (+ 16)
% Row 1
\SetRowColor{white}
Page Headlines & Keep them clear, concise, mentioning the service/offer and benefits. \tn 
% Row Count 20 (+ 4)
% Row 2
\SetRowColor{LightBackground}
Call-to-Actions and Buttons & Use a strong CTA.  They should stand out, be big, bright and above the fold. \{\{link="https://www.formstack.com/images/anatomy-colors.jpg"\}\}Use the right colours for your CTAs\{\{/link\}\} \tn 
% Row Count 29 (+ 9)
% Row 3
\SetRowColor{white}
Trust Indicators & Logos of well-recognised brands, Google My Business scores, Trust Pilot, Yotpo, Product Review, SSL Certificate Verification. \tn 
% Row Count 35 (+ 6)
\end{tabularx}
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\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{3.76 cm} x{4.24 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Landing Page Tips (cont)}}  \tn
% Row 4
\SetRowColor{LightBackground}
Unique Selling Points (USPs) & Free Shipping, Same Day Shipping, Money Back Guarantee, \tn 
% Row Count 3 (+ 3)
% Row 5
\SetRowColor{white}
Form Fields & Only ask for information that is absolutely necessary.  Need more leads?  Have fewer fields.  Need more qualified leads?  Add more fields. \tn 
% Row Count 10 (+ 7)
% Row 6
\SetRowColor{LightBackground}
Images and Video & Use them where possible. Pages must have at LEAST one image. Video helps improve dwell time. \tn 
% Row Count 15 (+ 5)
% Row 7
\SetRowColor{white}
Go easy on external links & Citing sources? Perhaps consider footnotes instead of text external links to keep people on YOUR website instead of others \tn 
% Row Count 21 (+ 6)
% Row 8
\SetRowColor{LightBackground}
Reduce Visitor Anxiety & Safe Shopping Seals, Logos of Trade Associations, payment methods available \tn 
% Row Count 25 (+ 4)
% Row 9
\SetRowColor{white}
Social Sharing Buttons & Use them and make them prominent but not intrusive. \tn 
% Row Count 28 (+ 3)
% Row 10
\SetRowColor{LightBackground}
Video Explainers & Can increase conversion rates by up to 80\% \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{3.76 cm} x{4.24 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Landing Page Tips (cont)}}  \tn
% Row 11
\SetRowColor{LightBackground}
Improve Your Bounce Rate & No pop-ups, external links open in new tabs, have clear and simple navigation \tn 
% Row Count 4 (+ 4)
% Row 12
\SetRowColor{white}
Mobile First -\textgreater{} Tablet -\textgreater{} Desktop & Optimise your website and pages for Mobile first, then tablets, then desktop. \tn 
% Row Count 8 (+ 4)
% Row 13
\SetRowColor{LightBackground}
Page Speed Is Key & 1 second delay in page speed can result in a 7\% reduction in conversions \tn 
% Row Count 12 (+ 4)
% Row 14
\SetRowColor{white}
A/B Test & Consider using A/B Testing tools like Optimizely to test different images, headlines, CTAs, etc. \tn 
% Row Count 17 (+ 5)
% Row 15
\SetRowColor{LightBackground}
Slideshows on all pages & \{\{link="http://shouldiuseacarousel.com/"\}\}If you're ever wondering if you should use a carousel...\{\{/link\}\} \tn 
% Row Count 23 (+ 6)
% Row 16
\SetRowColor{white}
Put Yourself In Your Customers Shoes & Set yourself a task of finding a specific product, adding it to your cart, checking out. Is it easy or complicated? \tn 
% Row Count 29 (+ 6)
% Row 17
\SetRowColor{LightBackground}
Industry-targeted Content & 87\% of prospects say that content targeted to their industry is more valuable. \tn 
% Row Count 33 (+ 4)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{3.76 cm} x{4.24 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Landing Page Tips (cont)}}  \tn
% Row 18
\SetRowColor{LightBackground}
Impeccable Grammar & Website grammar needs to be flawless. \tn 
% Row Count 2 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}