\documentclass[10pt,a4paper]{article} % Packages \usepackage{fancyhdr} % For header and footer \usepackage{multicol} % Allows multicols in tables \usepackage{tabularx} % Intelligent column widths \usepackage{tabulary} % Used in header and footer \usepackage{hhline} % Border under tables \usepackage{graphicx} % For images \usepackage{xcolor} % For hex colours %\usepackage[utf8x]{inputenc} % For unicode character support \usepackage[T1]{fontenc} % Without this we get weird character replacements \usepackage{colortbl} % For coloured tables \usepackage{setspace} % For line height \usepackage{lastpage} % Needed for total page number \usepackage{seqsplit} % Splits long words. %\usepackage{opensans} % Can't make this work so far. Shame. Would be lovely. \usepackage[normalem]{ulem} % For underlining links % Most of the following are not required for the majority % of cheat sheets but are needed for some symbol support. \usepackage{amsmath} % Symbols \usepackage{MnSymbol} % Symbols \usepackage{wasysym} % Symbols %\usepackage[english,german,french,spanish,italian]{babel} % Languages % Document Info \author{Dmitry Klymenko} \pdfinfo{ /Title (google-analytics-limits-and-quotas.pdf) /Creator (Cheatography) /Author (Dmitry Klymenko) /Subject (Google Analytics Limits and Quotas Cheat Sheet) } % Lengths and widths \addtolength{\textwidth}{6cm} \addtolength{\textheight}{-1cm} \addtolength{\hoffset}{-3cm} \addtolength{\voffset}{-2cm} \setlength{\tabcolsep}{0.2cm} % Space between columns \setlength{\headsep}{-12pt} % Reduce space between header and content \setlength{\headheight}{85pt} % If less, LaTeX automatically increases it \renewcommand{\footrulewidth}{0pt} % Remove footer line \renewcommand{\headrulewidth}{0pt} % Remove header line \renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit % This two commands together give roughly % the right line height in the tables \renewcommand{\arraystretch}{1.3} \onehalfspacing % Commands \newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour \newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols \newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns \newcommand{\tn}{\tabularnewline} % Required as custom column type in use % Font and Colours \definecolor{HeadBackground}{HTML}{333333} \definecolor{FootBackground}{HTML}{666666} \definecolor{TextColor}{HTML}{333333} \definecolor{DarkBackground}{HTML}{4D3708} \definecolor{LightBackground}{HTML}{F9F8F7} \renewcommand{\familydefault}{\sfdefault} \color{TextColor} % Header and Footer \pagestyle{fancy} \fancyhead{} % Set header to blank \fancyfoot{} % Set footer to blank \fancyhead[L]{ \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{C} \SetRowColor{DarkBackground} \vspace{-7pt} {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}} } \end{tabulary} \columnbreak \begin{tabulary}{11cm}{L} \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Google Analytics Limits and Quotas Cheat Sheet}}}} \\ \normalsize{by \textcolor{DarkBackground}{Dmitry Klymenko} via \textcolor{DarkBackground}{\uline{cheatography.com/25319/cs/6593/}}} \end{tabulary} \end{multicols}} \fancyfoot[L]{ \footnotesize \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{LL} \SetRowColor{FootBackground} \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}} \\ \vspace{-2pt}Dmitry Klymenko \\ \uline{cheatography.com/dmitry-klymenko} \\ \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}} \\ \vspace{-2pt}Published 8th January, 2016.\\ Updated 9th May, 2016.\\ Page {\thepage} of \pageref{LastPage}. \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}} \\ \SetRowColor{white} \vspace{-5pt} %\includegraphics[width=48px,height=48px]{dave.jpeg} Measure your website readability!\\ www.readability-score.com \end{tabulary} \end{multicols}} \begin{document} \raggedright \raggedcolumns % Set font size to small. Switch to any value % from this page to resize cheat sheet text: % www.emerson.emory.edu/services/latex/latex_169.html \footnotesize % Small font. \begin{multicols*}{3} \begin{tabularx}{5.377cm}{x{2.78712 cm} x{2.18988 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Data Collection \& Processing}} \tn % Row 0 \SetRowColor{LightBackground} 10 mln hits per month & Premium: virtually unlimited \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{2}{x{5.377cm}}{200,000 hits per user per day} \tn % Row Count 3 (+ 1) % Row 2 \SetRowColor{LightBackground} 500 hits per session & Excluding E-Commerce \tn % Row Count 5 (+ 2) % Row 3 \SetRowColor{white} Timing hits == 1\% of pageviews & Can be configured in GA Tracker \tn % Row Count 7 (+ 2) % Row 4 \SetRowColor{LightBackground} 200,000 sessions per day and more - 48 hours data freshness & Premium: Up to 1 billion \tn % Row Count 10 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{2.68758 cm} x{2.28942 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Hits per second per tracker}} \tn % Row 0 \SetRowColor{LightBackground} Starts with 20, replenish rate 2 per sec & Universal Analytics (analytics.js) \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} starts with 60 hits that are replenished at a rate of 1 per 2 sec & Android SDK, iOS SDK \tn % Row Count 6 (+ 4) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{4.42953 cm} p{0.54747 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Data Import}} \tn % Row 0 \SetRowColor{LightBackground} Data Sources per Property & 25 \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} File size limit & 1GB \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} Row limit & 1MB \tn % Row Count 3 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{2.68758 cm} x{2.28942 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Accounts and Profiles}} \tn % Row 0 \SetRowColor{LightBackground} 100 GA Accounts per login & Might be increased \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} 50 properties per GA Account & Might be increased \tn % Row Count 4 (+ 2) % Row 2 \SetRowColor{LightBackground} 25 Views per Property & Might be increased to 200 \tn % Row Count 6 (+ 2) % Row 3 \SetRowColor{white} 100 Custom Tables & Premium only \tn % Row Count 7 (+ 1) % Row 4 \SetRowColor{LightBackground} 20 Custom Dimensions & Premium: 200 \tn % Row Count 8 (+ 1) % Row 5 \SetRowColor{white} 20 Custom Metrics & Premium: 200 \tn % Row Count 9 (+ 1) % Row 6 \SetRowColor{LightBackground} 5 Custom Variables & Premium: 50 \tn % Row Count 10 (+ 1) % Row 7 \SetRowColor{white} Every 6 hours BigQuery Export & Premium only \tn % Row Count 12 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{1.74195 cm} x{3.23505 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{API limits}} \tn % Row 0 \SetRowColor{LightBackground} 50,000 requests & per project per day. Can be increased \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} 10 queries & per second per IP \tn % Row Count 3 (+ 1) % Row 2 \SetRowColor{LightBackground} 500 write requests & per project per day \tn % Row Count 5 (+ 2) % Row 3 \SetRowColor{white} 50 Upload operations & per property per day \tn % Row Count 7 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}--} \SetRowColor{LightBackground} \mymulticolumn{2}{x{5.377cm}}{\seqsplit{https://developers.google.com/analytics/devguides/config/mgmt/v3/limits-quotas}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{p{1.44333 cm} x{3.53367 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Data Import}} \tn % Row 0 \SetRowColor{LightBackground} 10 GB & per property \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 10 GB & per data set \tn % Row Count 2 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{2.53827 cm} x{2.43873 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Admin}} \tn % Row 0 \SetRowColor{LightBackground} 20 Goals & per View \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 20 Funnel steps & per Goal \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 10,000,000 & maximum Goal Value \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} 20 Private Dashboards & per user per View \tn % Row Count 5 (+ 2) % Row 4 \SetRowColor{LightBackground} 50 Shared Dashboards & per View per Account \tn % Row Count 7 (+ 2) % Row 5 \SetRowColor{white} 12 widgets & in Dashboard \tn % Row Count 8 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{2.4885 cm} x{2.4885 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Reports}} \tn % Row 0 \SetRowColor{LightBackground} 4 Advanced Segments & Per report in portal \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 100 Custom Segments & Per login \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 5 tabs & In Custom Report \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} 1 Secondary Dimension & In standard reports \tn % Row Count 5 (+ 2) % Row 4 \SetRowColor{LightBackground} 10 Metrics & in custom Report, Explorer mode \tn % Row Count 7 (+ 2) % Row 5 \SetRowColor{white} 25 Metrics & in custom Report, Flat Table mode \tn % Row Count 9 (+ 2) % Row 6 \SetRowColor{LightBackground} 5 Dimensions & in Custom Report \tn % Row Count 10 (+ 1) % Row 7 \SetRowColor{white} 5 Filters & in Custom Report \tn % Row Count 11 (+ 1) % Row 8 \SetRowColor{LightBackground} 50 Characters & for Custom Report entity names \tn % Row Count 13 (+ 2) % Row 9 \SetRowColor{white} 100 Custom Reports & per account \tn % Row Count 14 (+ 1) % Row 10 \SetRowColor{LightBackground} 50k of rows/distinct values before aggregation & Premium: 75 \tn % Row Count 17 (+ 3) % Row 11 \SetRowColor{white} 1 mln conversions & used in Multi-Channel Funnel before sampling \tn % Row Count 20 (+ 3) % Row 12 \SetRowColor{LightBackground} 200,000 unique conversion paths & per day. Others aggregated \tn % Row Count 22 (+ 2) % Row 13 \SetRowColor{white} 100,000 session & in Flow Visualization reports \tn % Row Count 24 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{1.44333 cm} x{3.53367 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Mobile Properties}} \tn % Row 0 \SetRowColor{LightBackground} 2048 bytes & Screen Name \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 150 bytes & Exception Description \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 150 bytes & Application Installer ID \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} 100 bytes & Application Version \tn % Row Count 4 (+ 1) % Row 4 \SetRowColor{LightBackground} 150 bytes & Application ID \tn % Row Count 5 (+ 1) % Row 5 \SetRowColor{white} 100 bytes & Application Name \tn % Row Count 6 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{p{0.77809 cm} x{1.92234 cm} x{1.87657 cm} } \SetRowColor{DarkBackground} \mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{Data Import Processing Time}} \tn % Row 0 \SetRowColor{LightBackground} 1 TB & per Property & Premium only \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 20 GB & per Data Set & Premium Only \tn % Row Count 2 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}---} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{p{0.64078 cm} x{1.96811 cm} x{1.96811 cm} } \SetRowColor{DarkBackground} \mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{Data Import Query Time}} \tn % Row 0 \SetRowColor{LightBackground} 1 GB & per property & Premium only \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 1 GB & per data set & Premium only \tn % Row Count 2 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}---} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Data}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Some strings data size is provided in bytes to support internationalization. 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Every latin character uses 1 bytes, non-latin - 2 and more% Row Count 4 (+ 4) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{1.94103 cm} x{3.03597 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Data Fields Length}} \tn % Row 0 \SetRowColor{LightBackground} 80 characters & Custom Alert name \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 256 characters & in Filter pattern \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 128 characters & in Custom Variable \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} 1500 bytes & Document Title \tn % Row Count 4 (+ 1) % Row 4 \SetRowColor{LightBackground} 2048 bytes & Document Path \tn % Row Count 5 (+ 1) % Row 5 \SetRowColor{white} 100 bytes & Document Hostname \tn % Row Count 6 (+ 1) % Row 6 \SetRowColor{LightBackground} 2048 bytes & Document Location URL \tn % Row Count 7 (+ 1) % Row 7 \SetRowColor{white} 2048 bytes & Document Referrer \tn % Row Count 8 (+ 1) % Row 8 \SetRowColor{LightBackground} 150 bytes & Custom Dimension Value \tn % Row Count 9 (+ 1) % Row 9 \SetRowColor{white} 40 bytes & Content Experiment ID \tn % Row Count 10 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{2.93643 cm} x{2.04057 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Events}} \tn % Row 0 \SetRowColor{LightBackground} 150 bytes & Event Name \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 500 bytes & Event Category \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 500 bytes & Event Action \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} 500 bytes & Event Label \tn % Row Count 4 (+ 1) % Row 4 \SetRowColor{LightBackground} Non-negative Integer & Event Value \tn % Row Count 5 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{1.79172 cm} x{3.18528 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Campaigns Parameters}} \tn % Row 0 \SetRowColor{LightBackground} 100 bytes & Campaign Name \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 100 bytes & Campaign Source \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 50 bytes & Campaign Medium \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} 500 bytes & Campaign Keyword \tn % Row Count 4 (+ 1) % Row 4 \SetRowColor{LightBackground} 500 bytes & Campaign Content \tn % Row Count 5 (+ 1) % Row 5 \SetRowColor{white} 100 bytes & Campaign ID \tn % Row Count 6 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{1.39356 cm} x{3.58344 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{E-Commerce}} \tn % Row 0 \SetRowColor{LightBackground} 500 bytes & Transaction ID \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 500 bytes & Transaction Affiliation \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 500 bytes & Item Name \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} 500 bytes & Item Code \tn % Row Count 4 (+ 1) % Row 4 \SetRowColor{LightBackground} 500 bytes & Item Category \tn % Row Count 5 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{1.94103 cm} x{3.03597 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Enhanced E-Commerce}} \tn % Row 0 \SetRowColor{LightBackground} 200 products & per Transaction \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 500 bytes & Product SKU \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 500 bytes & Product Name \tn % Row Count 3 (+ 1) % Row 3 \SetRowColor{white} 500 bytes & Product Brand \tn % Row Count 4 (+ 1) % Row 4 \SetRowColor{LightBackground} 500 bytes & Product Category \tn % Row Count 5 (+ 1) % Row 5 \SetRowColor{white} 500 bytes & Product Variant \tn % Row Count 6 (+ 1) % Row 6 \SetRowColor{LightBackground} 500 bytes & Product Coupon code \tn % Row Count 7 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{1.64241 cm} x{3.33459 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Social}} \tn % Row 0 \SetRowColor{LightBackground} 50 bytes & Social Network name \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 50 bytes & Social Action \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 2048 bytes & Social Action Target \tn % Row Count 3 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{x{1.29402 cm} x{3.68298 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Timing}} \tn % Row 0 \SetRowColor{LightBackground} 150 bytes & User Timing Category \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} 500 bytes & User Timing Variable name \tn % Row Count 2 (+ 1) % Row 2 \SetRowColor{LightBackground} 500 bytes & User Timing Label \tn % Row Count 3 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Source}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{\{\{link="https://support.google.com/analytics/?hl=en\#topic=3544906"\}\}Google Analytics help\{\{/link\}\} \newline % Row Count 2 (+ 2) \{\{link="http://www.internetrix.com.au/blog/google-analytics-limits-and-quotas"\}\}http://www.internetrix.com.au/blog/google-analytics-limits-and-quotas\{\{/link\}\}% Row Count 6 (+ 4) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} % That's all folks \end{multicols*} \end{document}