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\author{Dementia306}
\pdfinfo{
  /Title (entrepreneur-quiz-1-reviewer.pdf)
  /Creator (Cheatography)
  /Author (Dementia306)
  /Subject (Entrepreneur Quiz 1 reviewer Cheat Sheet)
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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Entrepreneur Quiz 1 reviewer Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Dementia306} via \textcolor{DarkBackground}{\uline{cheatography.com/163591/cs/34274/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Dementia306 \\
  \uline{cheatography.com/dementia306} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 21st September, 2022.\\
   Updated 21st September, 2022.\\
   Page {\thepage} of \pageref{LastPage}.
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
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  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\begin{tabularx}{5.377cm}{x{1.64241 cm} x{3.33459 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Entrepreneurship}}  \tn
% Row 0
\SetRowColor{LightBackground}
Personal Attributes: & Meaning \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\seqsplit{Determination} & to bounce back after hard times \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Flexibility & to change or move quickly in a changing market \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
Leadership & create rules and set goals \tn 
% Row Count 7 (+ 1)
% Row 4
\SetRowColor{LightBackground}
Passion & what gets them started and keeps them there \tn 
% Row Count 9 (+ 2)
% Row 5
\SetRowColor{white}
Self Confidence & comes from thorough planning \tn 
% Row Count 11 (+ 2)
% Row 6
\SetRowColor{LightBackground}
"Smarts" & common sense with knowledge and experience \tn 
% Row Count 13 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Entrepreneurship- is the process of designing, launching and running a new business, which is often initially a small business.  The people who create these businesses are called entrepreneurs. \newline From french word " ENTERPRENDRE", which means "TO UNDERTAKE"}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.29402 cm} x{3.68298 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Personality Factors}}  \tn
% Row 0
\SetRowColor{LightBackground}
\seqsplit{Initiative} & doing things even before being told. \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Proactive & which means he can classify opportunities and seize it \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Problem Solver & which means he can retain good relations with other people. \tn 
% Row Count 7 (+ 3)
% Row 3
\SetRowColor{white}
\seqsplit{Perseverance} & meaning he will pursue things to get done regardless of challenges. \tn 
% Row Count 10 (+ 3)
% Row 4
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\seqsplit{Persuasion} & means that he can entice people to buy even if they don't want to. \tn 
% Row Count 13 (+ 3)
% Row 5
\SetRowColor{white}
A planner & he makes plans before doing things and does not fail to monitor it. \tn 
% Row Count 16 (+ 3)
% Row 6
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\seqsplit{Risk-taker} & meaning which means that he is willing to gamble but he will calculate it first. pursue things to get done regardless of challenges. \tn 
% Row Count 21 (+ 5)
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Market Targeting}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{aims to determine the set of buyers with common needs and characteristics% Row Count 2 (+ 2)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\begin{tabularx}{5.377cm}{x{2.28942 cm} x{2.68758 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Marketing Strategies}}  \tn
% Row 0
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Individual marketing & tailored for the needs of individual customers \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Differentiated Marketing & products are designed to suit the needs of a particular segment \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Concentrated Marketing & products are designed to suit the needs of majority of consumers in the segment market \tn 
% Row Count 11 (+ 5)
% Row 3
\SetRowColor{white}
Mass or undifferentiated marketing & mass produced for the whole market \tn 
% Row Count 13 (+ 2)
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Market Segmentation}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Division of the market into segments to easily address the specific market needs, pricing patterns and decision criteria in each segments.% Row Count 3 (+ 3)
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\begin{tabularx}{5.377cm}{x{1.94103 cm} x{3.03597 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Types of Marketing Segmentation}}  \tn
% Row 0
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Demographic Segmentation & based on age, gender, ethnicity, income, level of education etc \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Geographical Segmentation & based by their physical location \tn 
% Row Count 5 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Psychological Segmentation & based on what customers think and believed like personality traits, hobbies etc \tn 
% Row Count 9 (+ 4)
% Row 3
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Behavioral Segmentation & based on variables such as perceptions, knowledge, reactions etc. \tn 
% Row Count 12 (+ 3)
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Market Identification}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{strategic marketing method that proposed to define the detailed customer of the product% Row Count 2 (+ 2)
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Unique Selling Proposition (USP)}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{refers to how you sell your products and services to your customer.% Row Count 2 (+ 2)
} \tn 
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Value Proposition(VP)}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{summarizes why a customer should buy a company products or use its service. Use to convince a customer to purchase a particular product or service to add a value in their lives.% Row Count 4 (+ 4)
} \tn 
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Environmental Factors}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{include political, climate, legal system,  economic and social conditions and market situations.} \tn 
% Row Count 2 (+ 2)
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\begin{tabularx}{5.377cm}{x{1.64241 cm} x{3.33459 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{COMMON COMPETENCIES IN ENTREPRENEURSHIP}}  \tn
% Row 0
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Leader & Innovative \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
Decisive & Communicator \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
Proactive & Opportunity Seeker \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{Risk-taker} \tn 
% Row Count 4 (+ 1)
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\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Core Competencies in Entrepreneurship}}  \tn
% Row 0
\SetRowColor{LightBackground}
Economic and Dynamic Activity & creation and operation of enterprise that focuses in generating wealth and profit \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
Innovative & looks for new ideas, needs creativeness \tn 
% Row Count 6 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Profit Potential & compensated by profit from the operation \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
Risk Bearing & gamble but wise enough to offset risk \tn 
% Row Count 10 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Market Research}}  \tn
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\mymulticolumn{1}{x{5.377cm}}{Gathering, analyzing and interpreting information about the products or services to be offered for the potential customers.% Row Count 3 (+ 3)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Importance of Potential Market}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{Identify new customers for your business} \tn 
% Row Count 1 (+ 1)
% Row 1
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\mymulticolumn{1}{x{5.377cm}}{Find ways to improve and change your business} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Show potential to business collaborators and investors} \tn 
% Row Count 4 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Increase your profit} \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Create a strategic plan for changes in economy and market} \tn 
% Row Count 7 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.74195 cm} x{3.23505 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Ways to gather data}}  \tn
% Row 0
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Interview & establish the relationship with potential participants and gather information \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Telephone Interview & less expensive and less time consuming version of interview \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Focus Group Discussion & discussion with customers to generate ideas from their opinions and brainstorming \tn 
% Row Count 10 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{5 Basic Functions of Packaging}}  \tn
% Row 0
\SetRowColor{LightBackground}
\seqsplit{Protection} & a. natural detioriation  b. physical protection c. safety d. waste reduction \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\seqsplit{Containment} & merging unit loads for shipping \tn 
% Row Count 5 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\seqsplit{Information} & provides info about the product \tn 
% Row Count 7 (+ 2)
% Row 3
\SetRowColor{white}
Utility of Use & for convenience \tn 
% Row Count 9 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Promotion & for promoting \tn 
% Row Count 10 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Types of Positioning}}  \tn
% Row 0
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Solid Positioning & attract customers with different reasons on the same product \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Functional Positioning & providing benefits and getting favorable perception \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Symbolic Positioning & self image enhancement, ego identification \tn 
% Row Count 8 (+ 2)
% Row 3
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Experiential Positioning & providing with sensory or cognitive \tn 
% Row Count 10 (+ 2)
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\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{7P's of Marketing}}  \tn
% Row 0
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Product & the most important part of marketing mix. Can be categorized as business goods or consumer goods \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
Place & represents the location where the buyer and seller exchange goods or services. \tn 
% Row Count 7 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Price & the value of money in exchange for a product or service \tn 
% Row Count 9 (+ 2)
% Row 3
\SetRowColor{white}
\seqsplit{Promotion} & create an awareness and attract customers \tn 
% Row Count 11 (+ 2)
% Row 4
\SetRowColor{LightBackground}
People & consist of each person that is involved in the product directly and indirectly \tn 
% Row Count 14 (+ 3)
% Row 5
\SetRowColor{white}
\seqsplit{Packaging} & the outside appearance of a product and how it is presented \tn 
% Row Count 16 (+ 2)
% Row 6
\SetRowColor{LightBackground}
\seqsplit{Positioning} & the process of making an image to the minds of target market. \tn 
% Row Count 18 (+ 2)
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Types of Entrepreneur}}  \tn
% Row 0
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Innovative Entrepreneurs & make new things by thinking of new ideas \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Imitating Entrepreneurs & dont create things and follow the ideas of other entrepreneurs \tn 
% Row Count 5 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Fabian Entrepreneurs & skeptical of changes, dont initiate but follows when satisfied with results \tn 
% Row Count 9 (+ 4)
% Row 3
\SetRowColor{white}
Drone Entrepreneurs & they are conservatives, ready to suffer loss from their business \tn 
% Row Count 12 (+ 3)
% Row 4
\SetRowColor{LightBackground}
Social Entrepreneurs & initiate changes in social innovation and transformation in various fields \tn 
% Row Count 16 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Potential Market}}  \tn
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\mymulticolumn{1}{x{5.377cm}}{A part of the market you can capture in the future. A population that is interested and willing to buy a product or service you own/have.% Row Count 3 (+ 3)
} \tn 
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Market size(steps to determine the market size)}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{estimate the potential market} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{estimate the customers who probably doesnt like your product or avail your service} \tn 
% Row Count 3 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{estimate the market share using the competitor's market share to determine the portion of your venture} \tn 
% Row Count 6 (+ 3)
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Kinds of Products}}  \tn
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Consumer Goods & Products bought for the average consumer \tn 
% Row Count 2 (+ 2)
% Row 1
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Business Goods & Goods bought for producing the final product \tn 
% Row Count 4 (+ 2)
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Stages of Distribution Channel}}  \tn
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\seqsplit{Channel} 1 & producer - whole saler- retailer - consumer \tn 
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\seqsplit{Channel} 2 & producer- retailer- consumer \tn 
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\seqsplit{Channel} 3 & producer-consumer \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\mymulticolumn{2}{x{5.377cm}}{Producer- makes the product \newline Whole saler- buys and stores large quantities of goods \newline Retailers - stores good in smaller quantities \newline Consumer- buyer of the product}  \tn 
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Promotion}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{Radio} \tn 
% Row Count 1 (+ 1)
% Row 1
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\mymulticolumn{1}{x{5.377cm}}{Television} \tn 
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% Row 2
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\mymulticolumn{1}{x{5.377cm}}{Personal Selling} \tn 
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\mymulticolumn{1}{x{5.377cm}}{Sales Promotion} \tn 
% Row Count 8 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.69218 cm} x{3.28482 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Pricing Strategies}}  \tn
% Row 0
\SetRowColor{LightBackground}
Penetrating Pricing & low pricing at first then pricing increased after getting a market share \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Skimming Pricing & higher price then slowly lowers price to gain a wider market \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Competition Pricing & same prices with other competition \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
Product Line Pricing & creating complementary pricing rather than competitive pricing on products \tn 
% Row Count 11 (+ 3)
% Row 4
\SetRowColor{LightBackground}
Bundle Pricing & selling products together in a lower price compared to buying it individually \tn 
% Row Count 14 (+ 3)
% Row 5
\SetRowColor{white}
Premium Pricing & price higher than similar products. Give perception that product has higher value \tn 
% Row Count 18 (+ 4)
% Row 6
\SetRowColor{LightBackground}
\seqsplit{Psychological} Pricing & slightly lower than rounder numbers to convince people to buy it \tn 
% Row Count 21 (+ 3)
% Row 7
\SetRowColor{white}
Optional Pricing & main product which doesnt have many features priced low and optional accessories that is premium pricing \tn 
% Row Count 25 (+ 4)
% Row 8
\SetRowColor{LightBackground}
Cost Plus Pricing & add together the direct material cost, direct labor cost and overhead cost to derive the price of product. \tn 
% Row Count 30 (+ 5)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{x{1.69218 cm} x{3.28482 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Pricing Strategies (cont)}}  \tn
% Row 9
\SetRowColor{LightBackground}
Cost Based Pricing & fixed sum or percentage of the total cost for the pricing \tn 
% Row Count 3 (+ 3)
% Row 10
\SetRowColor{white}
Value Based Pricing & prices based on perceived value of the product by customers \tn 
% Row Count 6 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}