\documentclass[10pt,a4paper]{article} % Packages \usepackage{fancyhdr} % For header and footer \usepackage{multicol} % Allows multicols in tables \usepackage{tabularx} % Intelligent column widths \usepackage{tabulary} % Used in header and footer \usepackage{hhline} % Border under tables \usepackage{graphicx} % For images \usepackage{xcolor} % For hex colours %\usepackage[utf8x]{inputenc} % For unicode character support \usepackage[T1]{fontenc} % Without this we get weird character replacements \usepackage{colortbl} % For coloured tables \usepackage{setspace} % For line height \usepackage{lastpage} % Needed for total page number \usepackage{seqsplit} % Splits long words. %\usepackage{opensans} % Can't make this work so far. Shame. Would be lovely. \usepackage[normalem]{ulem} % For underlining links % Most of the following are not required for the majority % of cheat sheets but are needed for some symbol support. \usepackage{amsmath} % Symbols \usepackage{MnSymbol} % Symbols \usepackage{wasysym} % Symbols %\usepackage[english,german,french,spanish,italian]{babel} % Languages % Document Info \author{{[}deleted{]}} \pdfinfo{ /Title (tips-to-make-your-e-commerce-site-more-efficient.pdf) /Creator (Cheatography) /Author ({[}deleted{]}) /Subject (Tips to Make Your e-Commerce Site More Efficient Cheat Sheet) } % Lengths and widths \addtolength{\textwidth}{6cm} \addtolength{\textheight}{-1cm} \addtolength{\hoffset}{-3cm} \addtolength{\voffset}{-2cm} \setlength{\tabcolsep}{0.2cm} % Space between columns \setlength{\headsep}{-12pt} % Reduce space between header and content \setlength{\headheight}{85pt} % If less, LaTeX automatically increases it \renewcommand{\footrulewidth}{0pt} % Remove footer line \renewcommand{\headrulewidth}{0pt} % Remove header line \renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit % This two commands together give roughly % the right line height in the tables \renewcommand{\arraystretch}{1.3} \onehalfspacing % Commands \newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour \newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols \newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns \newcommand{\tn}{\tabularnewline} % Required as custom column type in use % Font and Colours \definecolor{HeadBackground}{HTML}{333333} \definecolor{FootBackground}{HTML}{666666} \definecolor{TextColor}{HTML}{333333} \definecolor{DarkBackground}{HTML}{A3A3A3} \definecolor{LightBackground}{HTML}{F3F3F3} \renewcommand{\familydefault}{\sfdefault} \color{TextColor} % Header and Footer \pagestyle{fancy} \fancyhead{} % Set header to blank \fancyfoot{} % Set footer to blank \fancyhead[L]{ \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{C} \SetRowColor{DarkBackground} \vspace{-7pt} {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}} } \end{tabulary} \columnbreak \begin{tabulary}{11cm}{L} \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Tips to Make Your e-Commerce Site More Efficient Cheat Sheet}}}} \\ \normalsize{by \textcolor{DarkBackground}{{[}deleted{]}} via \textcolor{DarkBackground}{\uline{cheatography.com/65528/cs/16404/}}} \end{tabulary} \end{multicols}} \fancyfoot[L]{ \footnotesize \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{LL} \SetRowColor{FootBackground} \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}} \\ \vspace{-2pt}{[}deleted{]} \\ \uline{cheatography.com/deleted-65528} \\ \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}} \\ \vspace{-2pt}Not Yet Published.\\ Updated 23rd July, 2018.\\ Page {\thepage} of \pageref{LastPage}. \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}} \\ \SetRowColor{white} \vspace{-5pt} %\includegraphics[width=48px,height=48px]{dave.jpeg} Measure your website readability!\\ www.readability-score.com \end{tabulary} \end{multicols}} \begin{document} \raggedright \raggedcolumns % Set font size to small. Switch to any value % from this page to resize cheat sheet text: % www.emerson.emory.edu/services/latex/latex_169.html \footnotesize % Small font. \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{E-commerce websites}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{E-commerce websites are largely successful in attracting traffic. But most reach a plateau stage where the site ends up struggling to retain customers and improve conversion rates. There is no generic explanations that is common to all sites. However, inefficiency is a leading contributor for many retail websites. If your site is experiencing less than ideal conversion numbers, perhaps your site is plagued with inefficiency too. Here are some tips to help fix this common problem: \newline % Row Count 10 (+ 10) {\bf{Gather Customer Feedback}} \newline % Row Count 11 (+ 1) You need to obsessively gather customer feedback to find out what's ailing your website if the conversion rates are stagnating. Customers who frequent your website are the best sources to tell you where the site may be going wrong. You can collect customer feedback with online surveys, feedback forms, comments sections and when customers contact you for support. Always improve your efforts not to get the best customer feedback, but to get the most, genuine customer feedback. \newline % Row Count 21 (+ 10) {\bf{Schedule Multiple Payments }} \newline % Row Count 22 (+ 1) They payment portal is sometimes an issue when it comes to improving sales. Your business overall could be lagging if your payment portal is still stuck in the Dark Ages. The payment API you use should be able to handle such things as recurring payments that remarkably improve convenience and efficiency at retail websites. If the payments are too slow to process, ask the developer of the portal software what's wrong with it. If you build it in house, you will have to convene a team for an evaluation. \newline % Row Count 33 (+ 11) } \tn \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{E-commerce websites (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{\bf{Remove Unnecessary Plugins}} \newline % Row Count 1 (+ 1) Plugins can add functions to retail websites that the sites can do perfectly fine without. Plugins can be heavy and slow down sites. Certain features offered by plugins may serve no purpose. So, it's simply costly and space inefficient to plugins on the site that you don't need. Therefore, make it a habit to go through the plugin list your website uses each month. You will have to remove plugins that service little to no purpose. This will speed up the site and shape it up to improve the conversion rates. \newline % Row Count 12 (+ 11) {\bf{Speed Up Site Speed}} \newline % Row Count 13 (+ 1) Speeding up overall site speed is a great way to increase efficiency, boost traffic and drive conversions all in one go. Go to a free website speed testing site to see how long it takes your website to load using an average internet speed. The load time should be less than 3 seconds. If it's not, then it's time to \{\{link="http://www.bindapple.com/"\}\}improve your website\{\{/link\}\} without delay. Like removing plugins, you can speed up the site by removing embedded videos and by compressing graphics. \newline % Row Count 24 (+ 11) {\bf{Speed Up the Checkout Process}} \newline % Row Count 25 (+ 1) How speedy is your site's checkout process? If it's too slow, your site will be losing money and frustrating customers. Make sure the checkout process is simple, quick and extremely easy to use. \newline % Row Count 29 (+ 4) {\bf{Offer Live Chat }} \newline % Row Count 30 (+ 1) } \tn \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{E-commerce websites (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{One of the best ways to offer customer support is via live chat. It's more cost efficient that offering phone support 24/7. Also, a single rep and conduct multiple live chat sessions at once, thus eliminating the need to hire more workers. \newline % Row Count 5 (+ 5) Before it's too late, try one of the above tips to get your \{\{link="http://www.rulzz.com/business/few-marketing-tricks-to-drive-sales-for-your-ecommerce-business"\}\}e-commerce website\{\{/link\}\} on track towards prosperity.% Row Count 10 (+ 5) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \end{document}