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Words to Make Them Feel Safe Cheat Sheet (DRAFT) by [deleted]

Use these words in post to Make Them Feel Safe

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Introd­uction: Make Them Feel Safe

Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.

They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.
Of course, building that kind of trust starts with having a quality brand and reputa­tion, but the words you use to describe yourself and your product or service also matter. To help your customers feel safe, try to use as many of these power words as possible:

Safe Words

Anonymous
Authentic
Backed
Best-s­elling
Cancel Anytime
Certified
Endorsed
Guaranteed
Ironclad
Lifetime
Moneyback
No Obligation
No Questions Asked
No Risk
No Strings Attached
Official
Privacy
Protected
Proven
Recess­ion­-proof
Refund
Research
Results
Secure
Tested
Try before You Buy
Verify
Uncond­itional
 

Safe & Secure