Use these words in post to Make Them Feel Safe
This is a draft cheat sheet. It is a work in progress and is not finished yet.
Introduction: Make Them Feel Safe
Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.
They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.
Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter. To help your customers feel safe, try to use as many of these power words as possible:
No Questions Asked
No Strings Attached
Try before You Buy