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Value Drives for Cognitive Solutions Cheat Sheet (DRAFT) by [deleted]

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Introd­uction

Cognitive computing (also known as artificial intell­igence or AI) will have an increa­singly large impact on a wide range of industries and profes­sions. Sales and marketing is no exception
 

Top Value Drivers for Cognitive Solutions

Marketing
Sales
1. Customer Satisf­action
1. Customer Satisf­action
2. Revenue Growth from large orders
2. Customer acquis­ition cost reduction
3. Customer Retention Improv­ement
3. Customer retention improv­ement
4. Revenue Growth from shorter Sales Cycles.
4. Revenue growth from larger orders
5. Customer acquistion cost reduction
5. Revenue growth from shorter sales cycle
The top five drivers for cognitive solutions. What CMOs and heads of Sales expect cognitive computing to deliver.