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Ten Characteristics of a Blog Cheat Sheet (DRAFT) by [deleted]

Ten Characteristics of a Blog

This is a draft cheat sheet. It is a work in progress and is not finished yet.


We’ve done some counting and ended up with ten main charac­ter­istics of a blog:

1. A Blog Must Always Be Dynamic

A common question about a blog is how it relates to a website – are these two essent­ially the same, or are there any differ­ences between them? While websites are mainly presen­tat­ional, blogs are always intended to engage. A website is therefore static, as opposed to a blog which must be dynamic.

2. Posts Are Displayed in Reverse Order

Unlike with a personal diary written in a notebook, blog entries are displayed in reverse chrono­logical order – the newest posts being on top. The latest ones push previously published ones down the list, until they completely disappear from the landing page. Older posts are usually archived on the following pages, but they can also be organized by the month or year when they were first published.

3. Most Blogs Have the Same Structure

First comes a header with the menu or navigation bar to declutter the page and make a great first impres­sion. It’s followed up by main content area on which blog posts appear either by order of publishing or by relevance. Down below are contact pages, privacy policies and relevant links, neatly arranged in a footer. A sidebar highlights favorite entries and displays social profiles and call-t­o-a­ctions.

4. The Blog’s Leading Star Is Its Content

Different blogs publish different types of posts, though a majority of them relies on the power of the written word. Depending on the author’s intention, an article is typically an opinion piece, an instru­ctional guide, or a news post. Monotonous chunks of text are separated with images or videos.

A blog post can also be a picture with little or no text. It’s a common trend in fashion and travel blogs, though it’s also not rare for busine­ss-­related niches to publish infogr­aphics instead of instru­ctional articles. But regardless of the medium, a blog is always defined by the quality of its published content

5. Headlines Should Be Attention Grabbers

Naming a blog post is an art by itself. There’s a whole philosophy behind writing article headlines – a compelling one can truly silence the noise, instantly generating clicks, driving traffic, and enticing a reader to read on. Nowhere in the online universe are titles given the same kind of attention as here.

6. One Rule Applies to All Blogs: Relevancy

Though every engaging content must be relevant, this rule especially applies to blogs posts. They might differ in types, mediums, formats, and styles; in order to arouse interest or evoke debate, they have to be original and unique; but to be read at all, blog posts must always deliver upon their promis

Basic Blog Structure

7. Blogs and Links Go Hand in Hand

As a promot­ional strategy, link building is not limited to blog posts, but it definitely is a charac­ter­istic that all decent blogs share. Blogs and links go hand in hand even when marketing isn’t the goal. Internal linking, for instance, ensures intuitive navigation between mutually relevant posts, thus providing an except­ional reading experi­ence. It’s about the flow and facili­tation of knowledge transfer.

8. A Blog Is Founded on Personal Touch

The word “blog” derives from an earlier version “weblog”, which initially referred to personal online journals. Before blogs became political in the early 2000s, they were merely means to make private thoughts and opinions public. The personal touch, however, remains their vital charac­ter­istic to date
Even with today’s universal topics, the recomm­ended interp­ret­ative approach is the one that implies unique­ness. If the subject matter requires utmost object­ivity, the personal touch is accomp­lished through indivi­dua­listic writing style. Every blog author has an “About Me” page and a distinct signature mark.

9. Posts Should Always Encourage Debate

The comment section is another mutual charac­ter­istic of respec­table blogs. It’s typically located at the end of every post, as a place for readers to engage in a conver­sation and leave their honest feedback. The ability to provoke a response and encourage intera­ction is held in the highest regard by all readers.

10. All Blogs Are About Commun­ication

With or without an open debate, commun­ication is still the end purpose of each and every blog post. If the blog is promot­ional, its goal is to attract the audience and open a dialogue that will hopefully convince them to buy what the owner is selling. If not about sales, then it’s about spreading the word.

Whether it imparts knowledge, provides solutions, or simply entert­ains, blogging is a brilliant way of reaching out and commun­icating with the world. Without any question at all, such transf­orm­ative power of free expression and exchange is the single most important charac­ter­istic of any terrific blog.