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Social Media Marketing 'Fails' to Avoid Cheat Sheet (DRAFT) by [deleted]

Social Media Marketing 'Fails' to Avoid

This is a draft cheat sheet. It is a work in progress and is not finished yet.


Many great brands and businesses make these same five mistakes over and over again, so it's time to address them head on.
Make sure you're not committing any of these social media sins.

1. Automate everything

How can something automated feel authentic? The answer is simple - it can't. You can't expect to build relati­onships with your followers by taking a "set it and forget it" approach. If you want to succeed on social, you need to partic­ipate in the conver­sation.

2. Open profiles and never log in

This is the most common social media mistake we see businesses make - here are three reasons why it's such a bad move.

3. Let your emotions get the best of you

Unless you're running a political business, or a faith based service, keep politics and religion off of your social media accounts. You'll only be elimin­ating half (or more) of your audience by commenting on anything divisive.

Of course, I believe in freedom of speech and know that you can say whatever you'd like - but when you're running a business, that comes at a cost. Don't alienate your brand, focus on your real message, which should be providing a solution to your customers' problems.
This goes for responding to angry reviews on social media as well - keep a cool head, move people into a private chat as soon as possible, and address the issue head on.

4. Always be selling

That "­Always be closin­g" line was great in Glengarry Glen Ross - but that's not how social media works.

If you're only providing to your products and services on Facebook, you're going to lose your reach really quickly - you need to engage with your audience, ask questions, tell stories, be real.

If you're constantly pushing product, you'll never get the chance to be heard.

Instead of trusting Alec Baldwin, take the Gary Vaynerchuk approach - 'Jab, Jab, Jab, Right Hook'. It's an analogy for giving before you ask. 'Give, give, give, then sell'.

Additi­onally - not every holida­y/h­app­ening is an opport­unity to sell.

5. Have conver­sations with yourself

Social media is meant to be social - if you can't figure out how to have a conver­sation with someone online like you would in person, you probably shouldn't be social networking with anyone.