Show Menu

Scientific Steps to Increase Your Influence Cheat Sheet (DRAFT) by [deleted]

This is a draft cheat sheet. It is a work in progress and is not finished yet.


Van Edwards refers to herself as a recovering boring person who was hopelessly bland. So she turned to science to overcome her dilemma. By using current research from academic instit­utions and research organi­zations around the world, she says, she can share the latest in people science in an action­able, applicable and unboring way.

She has a number of classes on specif­ically geared to helping entrep­reneurs maximize their potential. If you take her free Udemy course of the same name,this is what you’ll learn.

1. Connect with people emotio­nally.

Van Edwards says she has discovered that if you want to intrigue and influence people, you have to get their dopamine pumping. She has based her research on the findings of molecular biologist John Medina.

Dopamine stimulates that pleasu­re-­reward area in the brain that makes people feel all warm and fuzzy. She says you need to be relentless about stimul­ating that part of the brain if you want to influence someone.

2. Be emotio­nally curious

When you make others feel important, your influence goes a long way. Everyone wants to be liked, loved and accepted. When you fulfill that need for others, you are perceived as being influe­ntial.

Become genuinely interested in other people. A great way to do this is to ask them open-ended questions. Get people talking about themselves and that will help you build rapport. According to postdo­ctoral scholar Diana Tamir, a person disclosing inform­ation about himself or herself will be intrin­sically rewarding.

3. Use high-p­owered body language

Resear­chers at Harvard Business School conducted a study exploring if an indivi­dual's body language could affect other people’s opinions of that person, as Van Edwards explains in her class. It turns out that that is what the research found.

Low-po­wered body language is normally contra­cted, with the shoulders rolled and the head down or bowed.

High-p­owered or confident body language is expansive. The head is held high, the arms are loose, the shoulders are set back and the chest is out. When you manifest powerful body language, you are seen as more influe­ntial. Confident body language not only affects the way others see you but also the way you see yourself.

4. Tell a story

People's brains are almost hard-wired for stories. When people hear stories, they can feel as if they are right there with the other person. It’s like the listener is experi­encing the story along with the narrator.

Do you see the potential of how influe­ntial storyt­elling could make you? When someone tells a story, the brain of the other person may be in sync with the storyt­eller. If you can stimulate the other person’s brain with a story, you can, in effect, get that person on your side.

5. Be vulnerable

Being open about your emotions increases your likeab­ility and influence. People will perceive you as being real when you admit to weaknesses or flaws.

Some people are fearful because of something called the spotlight effect, thinking that others are paying more attention to them than they truly are, according to Psychology Today.

6. Ask a favor

According to Van Edwards’ class, whenever a person asks someone else for a favor, he or she is perceived more positi­vely.

It turns out that asking for help is one of the best things you could do to be perceived as an influe­ntial person. This is known as the Benjamin Franklin effect. So freely ask for help in the form of advice, other people’s opinions and their guidance

7. Become charis­matic

Who is the most charis­matic person you know? Why did you pick that person? Most likely you chose that individual because of the way that person makes you feel.

According to research performed at the MIT Media Lab, most people don’t remember what an individual looks like or what he or she might have said. They remember how the individual made them feel.

Charis­matic people make others feel good. Van Edwards provides three nonverbal ways for a person to increase his or her charisma quotient. When talking to someone, tilt your head, align your torso with that person's and point your toes toward the person, she says.