We all know that a picture paints a thousand words, but few people really stop and think what those words are really saying when selecting an image for their marketing materials.
Using unchanged stock photography is usually a no go. By all means use it to be inspired or to bang up on a blog post, but these days, everyone’s got access to stock shots and you really don’t want to look like everyone else, so consider chaning it up a little. You might crop the shot, change the colour or add a layer, maybe even turn a couple of photos into a photo montage.
Using a good designer might cost you a little more, but your materials will then jump out from the sea of sameness. There are lots of people who know how to use design software (and call themselves a designer), but lots fewer understand design elements and the power of design as a communication tool. Ask to see examples of their work and have them talk to you about why they chose to use the elements or colour they did – you’ll see who knows their stuff pretty quickly.
Regardless of whether you’re using stock shots, your own photography, sketches, etc or images that have been especially created for you, ask yourself these questions before using or posting your next image to make sure you’re using the right ones that deliver the right 1000 words./