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Persuasion Principles Cheat Sheet (DRAFT) by [deleted]

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Persuasion Principles

Alignment: When everything lines up, there are no contra­dic­tions to cause disagr­eement.
Amplif­ica­tion: Make the important bits bigger and other bits smaller.
Appeal: If asked nicely, we will follow the rules we have made for ourselves.
Arousal: When I am aroused I am full engaged and hence more likely to pay attention.
Associ­ation: Our thoughts are connected. Think one thing and the next is automatic.
Assump­tion: Acting as if something is true often makes it true.
Attention: Make sure they are listening before you try to sell them something.
Authority: Use your authority and others will obey.
Bonding: I will usually do what my friends ask of me, without negoti­ation.
Closure: Close the door of thinking and the deal is done.
Comple­tion: We need to complete that which is started.
Confid­ence: If I am confident, then you can be confident.
Confor­mance: People are driven to obey rules.
Confusion: A drowning person will clutch at a straw. So will a confused one.
Consis­tency: We like to maintain consis­tency between what we think, say and do.
Contrast: We notice and decide by difference between two things, not absolute measures.
Daring: If you dare me to do something, I daren't not do it.
Deception: Convincing by trickery.
Depend­ence: If you are dependent on me, I can use this as a lever to persuade you.
Distra­ction: If I distract your attention, I can then slip around your guard.
Easy: I like things which are easy (and not things which are diffic­ult).
Evidence: I cannot deny what I see with my own eyes.
Exchange: if I do something for you, then you are obliged to do something for me.
Experi­ence: I cannot deny what I experience for myself.
Fragme­nta­tion: Break up the problem into agreeable parts.
Framing: Meaning depends on context. So control the context.
Harmony: Go with the flow to build trust and create subtle shifts.
Hurt and Rescue: Make them uncomf­ortable then throw them a rope.
Interest: If I am interested then I will pay attention.
Interr­uption: Break the flow.
Invest­ment: If I have invested in something, I do not want to waste that invest­ment.
Involv­ement: Action leads to commit­ment.
Logic: What makes sense must be true.
Object­ivity: Standing back decreases emotion and increases logic.
Obliga­tion: Creating a duty that must be discha­rged.
Ownership: I am committed to that which I own.


Persuasion Principles P - Z

Passion: Enthusiasm is catching.
Peer Pressure: We do what we think others want us to do.
Percep­tion: Perception is reality. So manage it.
Persis­tence: In all things, persis­tence pays.
Pleading: Asking with attitude.
Positi­vity: Use positive methods.
Priming: Prior inform­ational influence.
Pull: Create attraction that pulls people in.
Push: I give you no option but to obey.
Repeti­tion: If something happens often enough, I will eventually be persuaded.
Scarcity: I want now what I may not be able to get in the future.
Simila­rity: We trust people who are like us or who are similar to people we like.
Simpli­city: Simple means easy to understand and agree.
Social Compli­ance: The pressure to conform.
Social Proof: When uncertain we take cues other people.
Specif­icity: People fill in the gaps in vague statem­ents.
Substi­tution: Put them into the story.
Surprise: When what happens is not what I expect, I must rethink my unders­tan­ding.
Tension: I will act to reduce the tension gaps I feel.
Threat: If my deep needs are threat­ened, I will act to protect them.
Trust: If I trust you, I will accept your truth and expose my vulner­abi­lities.
Uncert­ainty: When I am not sure, I will seek to become more certain.
Unders­tan­ding: If I understand you, then I can interact more accurately with you.
Unthin­king: Go by the subcon­scious route.