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Marczewski’s Player & User Types Hexad Cheat Sheet (DRAFT) by [deleted]

This is a draft cheat sheet. It is a work in progress and is not finished yet.


In this model, there are six types of user described (at a basic level).

There are four basic intrinsic types; Achiever, Social­iser, Philan­thr­opist and Free Spirit. They are motivated by Relate­dness, Autonomy, Mastery and Purpose [2][3] – RAMP. The other two types, whose motiva­tions are a little less black and white are Disruptor and Player. The images below show the basics.

types of user described

Soci­ali­sers are motivated by Relate­dness. They want to interact with others and create social connec­tions.
Free Spirits are motivated by Autonomy and self-e­xpr­ession. They want to create and explore.
Achi­evers are motivated by Mastery. They are looking to learn new things and improve themse­lves. They want challenges to overcome.
Phil­ant­hro­pists are motivated by Purpose and Meaning. This group are altrui­stic, wanting to give to other people and enrich the lives of others in some way with no expect­ation of reward.
Play­ers are motivated by Rewards. They will do what is needed of them to collect rewards from a system. They are in it for themse­lves.
Disr­upt­ors are motivated by Change. In general, they want to disrupt your system, either directly or through other users to force positive or negative change.

Gamifi­cation User Types


Players are happy to “play” your game, where points and rewards are up for grabs. Disruptors want nothing to do with it and the others need a bit more to keep them intere­sted. This looks a bit like this

The point of these types is to give gamifi­cation designers a simple framework to think about the types of people they may have using their system. It is essential to keep in mind that people can not be broken down into simple categories like this, they will likely display most if not all of these traits in varying degrees. You need to design to encourage the behaviours that will give your system the best outcome, whilst engaging users. These types can help with that.

Willin­gness to Play


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