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Make Enterprise Content Relevant Cheat Sheet (DRAFT) by [deleted]

Make Enterprise Content Relevant

This is a draft cheat sheet. It is a work in progress and is not finished yet.


Here are the top six digital content management strategies that provide the best results in making enterprise content relevant, useful and intere­sting for the millennial workforce.

1. Unstru­ctured

It is best to let the machines figure out how data is going to be stored and retrieved. Humans should focus only on what is intere­sting. Additi­onally, an intell­igent search assistant can sift through volumes of data and present the user with what is relevant -- the most desirable feature of a successful content management solution. Search assistants must take very little input -- keywords or voice commands, for example -- from the user. They must then combine these little pieces of input with implicit attributes like context, location, language, sentiment, trends and personal prefer­ences. The assistant must then search through all available data and provide the most relevant results to the user in a jiffy.


The time has come for agile develo­pment of content. Long and descri­ptive articles of inform­ation that can be printed out into readable books are no longer considered intere­sting. It is hence a better approach to build content in fragments. In summary, a fragment is a self-c­ont­ained building block of inform­ation which is short, simple and captiv­ating. The fragment approach paves the way for bottom-up develo­pment of enterprise content. Content publishers will write fragments, instead of full-page articles. The content management system then will assemble different fragments dynami­cally and present the most relevant article or page to the user.

3. Tagging

Tagging is the ability to add annota­tions to content fragments. Content publishers can tag the fragments through social collab­ora­tion, user feedback and machine learning. The tradit­ional approach to content writing enforces the locking or deacti­vation of the entire document while portions of it are being changed. As tagging is done on fragments, locking and deacti­vation get restricted to fragments, instead of whole documents

Content Management

4. Cognition

Tradit­ion­ally, content presen­tation has been driven by the intuition of content designers regarding what kind of content might appeal the best to the end user. A better approach would be to present content based on the cognition of the end user. Additi­onally, cognitive presen­tation facili­tates the display of a "Live Dashbo­ard­" of content, which is unique to every user, and becomes more relevant with every visit.

5. Market­place

In a multi-­pro­prietor approach to digital content management -- termed the "­mar­ket­pla­ce" -- content can come from different providers in the form of fragments or APIs. The employer's content management system facili­tates the market­place of content providers, which allows the employees to choose the best content from the best vendor. Market­place also helps improve employee engage­ment, while reducing the admini­str­ative overhead for the employer

6. Gamifi­cation

Leader­boards, badges, likes, pools and reviews not only provide unmatc­hable incent­ives, but also improve the overall partic­ipation and contri­bution from users. The gamifi­cation of content is surely one of the best ways to impress millen­nials consid­ering it helps drive healthy compet­ition and employee engage­ment. It also helps easily recognize and celebrate achiev­ements and role model perfor­mances across the enterp­rise.