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Ideas for Developing an Influencer Strategy Cheat Sheet (DRAFT) by [deleted]

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Introd­uction

What is an influe­ncer? Often an influencer is measured in terms of the number of friends of twitter followers. Fans and followers are a measure of reach or popula­rity, not influence, but it is related. An influencer is someone who can convince other people to buy from you. That’s all that matters. From all the options for social media marketing activities the only ones that matter are those who result in someone buying from you.

An influencer is measured in terms of the number of friends of twitter followers. Fans and followers are a measure of reach or popula­rity, not influence, but it is related. An influencer is someone who can convince other people to buy from you. That’s all that matters. From all the options for social media marketing activities the only ones that matter are those who result in someone buying from you.

The most common influencer strategy is to find the top influe­ncers and reward them for their advocacy. Depending on the nature of your business, this could be a good strategy – or not. Often these customers, identified as influe­ncers, are already predis­posed to buy. Surely they deserve some recogn­ition and special treatment, and you must empower them to be advocates. However, you cannot influence the influe­ncers easily. They are experts; they know their stuff and probably know more about your products than most people in your company.

Idea Checklist

An influencer is someone who helps other people buy from you
Influence is contextual
Popularity is not influence
Passion, knowledge advocacy and popularity are factors of influence
Everyone can be an influencer about the topics they are passionate about
You don’t have to know your influe­ncers (but it can help). Instread of finding them allow influe­ncers to sel-id­entify
Influe­ncers are “turne­d-on” by empowering them to be advocates
Most influe­ncers are hard to influence. You can’t buy influence – stay authentic
Your most influe­ntial customers are already predis­posed to buy from you
Influe­ncers are often driven by status: recogn­ition is more important than rewards