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Google Search Ranking Cheat Sheet (DRAFT) by [deleted]

About Google Search Ranking

This is a draft cheat sheet. It is a work in progress and is not finished yet.


Google’s algorithm is constantly changing and evolving to give users the best experi­ence. We hate to break it to you, but if you’re not on the first page of Google’s search results, you’re losing sales to your compet­itors.

Did you know that 97% of consumers don’t click past the first page? (It's probably not a surprise to you unless you're in that 3%.)

Google’s algorithm uses over 200 factors to rank websites and pages. We are all aware of the common search ranking factors that Google favors, such as fast page load times, backlinks, making your site secure, and building websites that are mobile­-fr­iendly.

Improved rankings for in-depth content

Length is strength — that means longer content tends to dominate search engine results these days and has greater SEO power. With longer posts, you have more opport­unities to use keywords, thereby increasing your chances of ranking higher up in search engines.

However, filling your pages with keywords or numbers can result in a negative experi­ence. Focus on creating content that is useful and inform­ati­on-­rich. Lengthy and detailed posts attract natural backlinks and shares.

Does Google have a specific length requir­ement? No, of course not. But according to Blue Corona, "the average content length for a web page in the top 10 results for any keyword on Google has at least 2,000 words."­

Fresh content advantage

When you publish fresh content on your site, Google gives your webpage a score. Of course, over time this score will dwindle and your site will require fresh content.

Regularly updating your site with relevant, well-r­ese­arched, and in-depth content should give you improved rankings and more organic visitors from Google.

In order to contin­ually increase your "­fre­shness factor­" on Google, we recommend adding new content once a week or even on a daily basis.

Brand awareness in your anchor text

One of Google’s more recent algorithm changes supported a shift towards brand names in anchor text. What does this mean?

The anchor text—that is, the text that people see when you post a hyperl­ink­—should include brand names as well as search term keywords and words not associated with either brands or search term keywords.

Optimized images

Is your website full of beautiful images? If so, you want to make sure they’re optimized because you could be missing out on ranking opport­uni­ties.
Images are important for users during their search, however, pictures are still difficult for search engines to make sense of. By optimizing your photos you will improve your user experi­ence.
Here are a few ways to optimize your photos:
Reduce the file size for faster loading times
Choose a descri­ptive filename that includes keywords you’re trying to rank for Include a caption that can help consumers find what they’re looking for more easily
Add an alt tag to help search engines understand what the image is about.
Give a title to your image to provide additional inform­ation for a better user experi­ence.

Bullets and Numbered Lists

Bullets and numbered lists allow readers to scan your content quickly. This user-f­riendly approach makes your content more readable, and search engines like Google pick up on that.

Lists also help make your text stand out from the rest, just make sure you don't overdo it–too many bullet points can have the opposite effect and be overwh­elming to the reader.
Quick tip: use your lists as an opport­unity to link out to other relevant pages on your site. Your readers will appreciate this and search engines will be likely to reward you.

Contact Us Page

Websites that have sufficient contact inform­ation are considered to be more trustw­orthy and therefore may rank higher in search engines.

Google's Quality Document states that they prefer sites with an “appro­priate amount of contact inform­ation”.

Make sure your contact inform­ation is thorough and complete and that it matches your whois info, which is a method of checking inform­ation about ownership of a domain name
Bonus points: add a well designed contact form to your contact us page. This will help you generate new business opport­uni­ties, capture new leads, and improve customer service.


YouTube is the second most visited site on the web, right after Google. Because Google owns YouTube, it's natural to assume videos are given prefer­ential treatment in search engine results, an assumption supported by Search Engine Land.