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Gartner IT Market Clock Cheat Sheet (DRAFT) by [deleted]

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Introd­uction

Providing a Full Life Cycle View of Technology Assets
The useful life of every technology product or service has an end, beyond which it will be more cost-e­ffe­ctive to retire and replace the asset than to continue mainta­ining it. Gartner IT Market Clocks are decision frameworks that provide a full life cycle view of technology assets - whether capabi­lities, products or services. They help you better evaluate the technology assets you are respon­sible for, so you can prioritize IT invest­ments and build technology road maps that support business plans

How Do You Use IT Market Clocks?

The way an organi­zation invests in, deploys, manages and approaches technology assets should change during the asset's useful life. IT and business leader clients use IT Market Clocks as decision frameworks to help them evaluate and prioritize their IT invest­ments.

Unders­tanding how each asset is progre­ssing through its useful life allows you to make informed investment decisions. IT Market Clocks are comple­mentary to Gartner Hype Cycles. In essence, Hype Cycles support technology "­hut­ing­" decisions, while IT Market Clocks support "­far­min­g" decisions for assets already in use.

Designed to support multiple IT roles and functions, the IT Market Clock provides a consol­idated view of IT assets within a specific portfolio and can assist with portfolio balancing, project priori­tiz­ation and the develo­pment of business cases for invest­men­t/d­ive­stment.
Examples:
>De­vel­opment of business cases to replace aging infras­tru­cture
>The establ­ishment of principles for bringing outsourced support services back in-house as underlying technology enters its replac­ement phase
 

Market Clock

How Do IT Market Clocks Work?

IT Market Clocks use a clock-face metaphor to represent relative market time. Each point on the clock represents an IT asset or asset class. An asset is positioned on the clock using two parame­ters.

Where it currently lies within its useful market life. Each clock begins at 0 (the "­Market Start") and moves clockwise around to 12.

Its relative level of commod­iti­zation. This determines the distance from the center of the clock–­assets further from center are more commod­itized.

The clock is divided into quarters, each repres­enting one of the market phases of an asset's useful life. The quarters are named to highlight the general approach recomm­ended for assets passing through that phase:

Advant­age­-assets in the customized phase, which provide differ­ent­iated techno­logy, service or capability
Choice­-assets in the mass-c­ust­omized phase, subject to increasing levels of standa­rdi­zation and growing supply options
Cost-a­ssets in the commod­itized phase, where differ­ent­iation between altern­ative sources is at its minimum level and compet­ition centers on price
Replac­eme­nt-­assets in the disfavored phase, usually legacy techno­logies, services or capabi­lities

A Market Clock Recomm­end­ation Summary provides a tabular summary of the positions and expected trajectory for each IT asset or asset class, as well as specific recomm­end­ations.