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Factors Influencing User Experience Cheat Sheet (DRAFT) by [deleted]

Factors that Influence User Experience

This is a draft cheat sheet. It is a work in progress and is not finished yet.


User Experience (UX) is critical to the success or failure of a product in the market but what do we mean by UX? All too often UX is confused with usability which describes to some extent how easy a product is to use and it is true that UX as a discipline began with usability – however, UX has grown to accomm­odate rather more than usability and it is important to pay attention to all facets of the user experience in order to deliver successful products to market.

There are 7 factors that describe user experi­ence, according to Peter Morville a pioneer in the UX field who was written several best-s­elling books and advises many Fortune 500 companies on UX:


If a product isn’t useful to someone why would you want to bring it to market? If it has no purpose, it is unlikely to be able to compete for attention alongside a market full of purposeful and useful products. It’s worth noting that “useful” is in the eye of the beholder and things can be deemed “useful” if they deliver non-pr­actical benefits such as fun or aesthetic appeal.

Thus a computer game or sculpture may be deemed useful even if they don’t enable a user to accomplish a goal that others find meanin­gful.

2. Usable

Usability is concerned with enabling users to effect­ively and effici­ently achieve their end objective with a product. A computer game which requires 3 sets of control pads is unlikely to be usable as people, for the time being at least, only tend to have 2 hands.

3. Findable

Findable refers to the idea that the product must be easy to find and in the instance of digital and inform­ation products; the content within them must be easy to find too. If you cannot find a product, you’re not going to buy it and that is true for all potential users of that product.

If you picked up a newspaper and all the stories within it were allocated page space at random, rather than being organized into sections such as Sport, Entert­ain­ment, Business, etc. you would probably find reading the newspaper a very frustr­ating experi­ence. Findab­ility is vital to the user experience of many products.

UX Design

4. Credible

Randall Terry said; “Fool me once, shame on you. Fool me twice, shame on me.” Today’s users aren’t going to give you a second chance to fool them – there are plenty of options in nearly every field for them to choose a credible product provider.

Credib­ility relates to the ability of the user to trust in the product that you’ve provided. Not just that it does the job that it is supposed to do but that it will last for a reasonable amount of time and that the inform­ation provided with it is accurate and fit-fo­r-p­urpose.

5. Desirable

Skoda and Porsche both make cars. They are to some extent both useful, usable, findable, accessible credible and valuable but Porsche is much more desirable than Skoda. This is not to say that Skoda is undesi­rable they have sold a lot of cars under than brand but given a choice of a new Porsche or Skoda for free – most people will opt for the Porsche.

Desira­bility is conveyed in design through branding, image, identity, aesthetics and emotional design. The more desirable a product is – the more likely it is that the user who has it will brag about it and create desire in other users.

6. Accessible

Access­ibility is about providing an experience which can be accessed by users of a full range of abilities – this includes those who are disabled in some respect such as hearing loss, impaired vision, motion impaired or learning impaired.

When you design for access­ibi­lity, you will often find that you create products that are easier for everyone to use not just those with disabi­lities. Don’t neglect access­ibility in the user experi­ence.

7. Valuable

The product must deliver value. It must deliver value to the business which creates it and to the user who buys or uses it. Without value it is likely that any initial success of a product will eventually be underm­ined.