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Conversion Rate Optimization Tips Cheat Sheet (DRAFT) by [deleted]

Conversion Rate Optimization Tips

This is a draft cheat sheet. It is a work in progress and is not finished yet.

31 Conversion Optimi­zation Tips

1. Have you tested your Call-t­o-A­ction on right vs. left side of the page?
2. What are the top 3 components of your Value Propos­ition? Are they immedi­ately obvious on your landing page?
3. Have you tested adding credib­ility indicators to your website; testim­onials, reviews, awards, stats
4. Can your landing page be any m4. ore specific? Can you drive to a product page instead of category page?
5. How can you reduce Distra­ction on your pages? How many links can you eliminate?
6. Improve Clarity with larger product images on your category pages
7. How many options does your product have? Can it be reduced to one or two?
8. .Increase Clarity with high contrast text on white background
9. Is your privacy policy increasing Anxiety? Can it be shortened?
10. Your customer buys emotio­nally and defends the purchase ration­ally. Get her excited.
11. Your privacy policy link should not open a new page. Try a popup.
12. You don’t sell features. You sell solutions to problems. Value Propos­ition is relative.
13. Have you tested embedding lead generation forms on the page vs. new page vs. popup form?
14, Have you tested swapping right column with left?
15. Do you have large blocks of white copy on dark backgr­ound? Try black text on white
16. Can you move optional form fields to the Thank You page with additional benefit for filling them?
17. Try replacing rotating offer banners with static images and value propos­ition copy
18. Do your images have “action captions”? Include your CTA link
19. Do your category pages include relevant & easy filters?
20. Have you tested a two-column vs. three-­column layout?
21. Have you tested removing the navigation bar from landing pages?
22. How strong is your CTA scent trail? Your key terms through the funnel should match.
23. Do your landing page headlines match the words in your PPC ads?
24. Select testim­onials to support each product page’s main value propos­ition points.
25. Does your home page offer visitors self-s­egm­ent­ation to increase funnel Relevance?
26. Category pages offer huge opport­uni­ties. Try list vs grid view.
27. Test category images vs. subcat­egory images on store pages
28. Have you tested animation vs. static content.
29, Have you tested a Big Orange Button? We call him BOB. He works hard.
30. Test a “factual” approach vs. an “emotive”.
31. Test Calls to Action; Order Now vs. Get a Quote vs. Instant Quote, etc
 

Conversion Rate Optimi­zation

From Backups to Testing & Everything In Between

Digital Director at Wingard Creative Adam Berry shares his top seven CRO tips for designers:

1. Write content first
Before designing or building a site, figure out the content. Create a content outline and determine the hierarchy of pages and content. This will save time in design and develo­pment.

2. Think long term
When making updates or creating new sites, try to future­-proof it as best you can. Prioritize what you want (see the “Must, Could, Should, Would” method at wsm.co­/ms­cwi­dea). Doing some basic work now, may make adding features later easier.

3. Backup everyt­hing
Even the simplest of changes can go wrong, and without backups, a 15-minute routine task can turn into a day-long headache.

4. Set up a staging site
Create a copy of the site to make updates and test features without impacting the live site. Some hosting providers offer a way to make staging sites, or developers can do it through a third party or plugin.

5. Perform A/B testing
Try multiple landing pages and track perfor­mance. Make changes and compare results. Use a landing page builder like Unbounce to simplify the process. Small changes, even the color of a button, can impact conversion rates.

6. Analyze visitors’ movement
Use a tool like Hotjar to look at heatmaps, watch recordings of user sessions and track conversion funnels. Watching visitors navigate can be a tremendous help in finding what’s hurting conver­sions or traffic.

7. Perform browser testing
Just because the site or page works on your browser, doesn’t mean it works well on all browsers. Test pages on as many browsers and devices as possible. Tools like Browse­rstack or Saucelabs can help.