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Education Manifesto Cheat Sheet (DRAFT) by [deleted]

All things matters when it comes to the education

This is a draft cheat sheet. It is a work in progress and is not finished yet.


As a tool that has only become prevalent in modern times, e-mark­eting has its roots in studies that date to being over half a century old. The sugges­tions of network research have matured e-mark­eting into a multi-­million dollar industry.

An area of commerce that has benefited greatly from this is the internal aspect of a firm when looking into the process of intern­ati­ona­liz­ation. In this paper, we will analyze how develo­pments in network research have influenced the e-mark­eting area of intern­ati­ona­liz­ation.

Network Research

Network research is a discipline that promotes and contri­butes to many fields of study, from computer science to biology. It studies the way objects, groups and people link together in order to form bonds and associ­ations. As a study that has consis­tently developed over the last decades, network research is also sometimes referred to as network analysis. Therefore, it is a science and academized review that can be used to analyze a variety of processes and the way in which changes occur over time. Such a variety of structured enviro­nments can include political, social, or economic (Wasserman et al., 1994). As scholars of different discip­lines tried to solve experi­mental and theore­tical problems, a common denomi­nator ensued. No matter how distin­ctive the discipline was the network perspe­ctive was there to answer a wide range of problems. (Wasserman et al. 1994)

As intern­ati­ona­liz­ation can be developed utilizing public admini­str­ation, sociology, and political science, and management skills, three streams of network research can be consid­ered. These include (a) social network analysis, (b) policy change and the impact of networks on policy outcomes, and (c) public management networks (Berry et al., 2004) Because these areas of study is so wide, this paper will focus on the evolution of social network analysis and its import­ance.

Social Networking

It is widely accepted that in 1954, anthro­pol­ogist Mitchell Barnes coined the term social network. (Wasserman et al., 1994) A year before, Jason Moreno introduced a method­olo­gical technique ge invented under the name sociogram (Moreno, 1953). It was an idea he had been working on since the 1930s. A sociogram is an illust­ration in which points are used to represent social units and lines are used to represent the relati­onship between them. This sociogram is still used today and has evolved into a method used as a probab­ilistic model of structural results. (Wasserman et al., 1994) Sociograms would soon be introduced to various analytic techni­ques, and later on mathem­atics. This gave legs to the develo­pment of sociom­etry.

In the following graphic of a sociogram, one can grasp onto the idea of how intern­ati­ona­liz­ation can borrow from e-mark­eting. Replace the circle with a person and the plus/minus with the emotion associated with a product. The use of e-mark­eting can allow for a person to associate positive or negative emotion with a product. The second circle can then witness this emotion and learn from it. This is why it is important to do the proper network research in order to understand how consumers will react to a product and it’s associ­ations.