\documentclass[10pt,a4paper]{article} % Packages \usepackage{fancyhdr} % For header and footer \usepackage{multicol} % Allows multicols in tables \usepackage{tabularx} % Intelligent column widths \usepackage{tabulary} % Used in header and footer \usepackage{hhline} % Border under tables \usepackage{graphicx} % For images \usepackage{xcolor} % For hex colours %\usepackage[utf8x]{inputenc} % For unicode character support \usepackage[T1]{fontenc} % Without this we get weird character replacements \usepackage{colortbl} % For coloured tables \usepackage{setspace} % For line height \usepackage{lastpage} % Needed for total page number \usepackage{seqsplit} % Splits long words. %\usepackage{opensans} % Can't make this work so far. Shame. Would be lovely. \usepackage[normalem]{ulem} % For underlining links % Most of the following are not required for the majority % of cheat sheets but are needed for some symbol support. \usepackage{amsmath} % Symbols \usepackage{MnSymbol} % Symbols \usepackage{wasysym} % Symbols %\usepackage[english,german,french,spanish,italian]{babel} % Languages % Document Info \author{Deanne} \pdfinfo{ /Title (style-guide-template-fpo.pdf) /Creator (Cheatography) /Author (Deanne) /Subject (Style Guide Template FPO Cheat Sheet) } % Lengths and widths \addtolength{\textwidth}{6cm} \addtolength{\textheight}{-1cm} \addtolength{\hoffset}{-3cm} \addtolength{\voffset}{-2cm} \setlength{\tabcolsep}{0.2cm} % Space between columns \setlength{\headsep}{-12pt} % Reduce space between header and content \setlength{\headheight}{85pt} % If less, LaTeX automatically increases it \renewcommand{\footrulewidth}{0pt} % Remove footer line \renewcommand{\headrulewidth}{0pt} % Remove header line \renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit % This two commands together give roughly % the right line height in the tables \renewcommand{\arraystretch}{1.3} \onehalfspacing % Commands \newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour \newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols \newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns \newcommand{\tn}{\tabularnewline} % Required as custom column type in use % Font and Colours \definecolor{HeadBackground}{HTML}{333333} \definecolor{FootBackground}{HTML}{666666} \definecolor{TextColor}{HTML}{333333} \definecolor{DarkBackground}{HTML}{BD9333} \definecolor{LightBackground}{HTML}{FAF8F2} \renewcommand{\familydefault}{\sfdefault} \color{TextColor} % Header and Footer \pagestyle{fancy} \fancyhead{} % Set header to blank \fancyfoot{} % Set footer to blank \fancyhead[L]{ \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{C} \SetRowColor{DarkBackground} \vspace{-7pt} {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}} } \end{tabulary} \columnbreak \begin{tabulary}{11cm}{L} \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Style Guide Template FPO Cheat Sheet}}}} \\ \normalsize{by \textcolor{DarkBackground}{Deanne} via \textcolor{DarkBackground}{\uline{cheatography.com/22219/cs/4510/}}} \end{tabulary} \end{multicols}} \fancyfoot[L]{ \footnotesize \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{LL} \SetRowColor{FootBackground} \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}} \\ \vspace{-2pt}Deanne \\ \uline{cheatography.com/deanne} \\ \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}} \\ \vspace{-2pt}Published 12th July, 2015.\\ Updated 13th May, 2016.\\ Page {\thepage} of \pageref{LastPage}. \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}} \\ \SetRowColor{white} \vspace{-5pt} %\includegraphics[width=48px,height=48px]{dave.jpeg} Measure your website readability!\\ www.readability-score.com \end{tabulary} \end{multicols}} \begin{document} \raggedright \raggedcolumns % Set font size to small. Switch to any value % from this page to resize cheat sheet text: % www.emerson.emory.edu/services/latex/latex_169.html \footnotesize % Small font. \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Abbreviations}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{End punctuate, unless dates with spatial constraint.} \tn % Row Count 2 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Accent Marks}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{Accent marks are used on all foreign language words.% Row Count 2 (+ 2) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Alphabetization}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{Alphabetical order sorts by first word, regardless of the part of speech.% Row Count 2 (+ 2) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\emph{{[}Ex. "The Buffet" listed under "T" not "B".{]}}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Asterisks \{\{fa-asterisk\}\}}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Use two asterisks for disclaimers: One after last ref. word in copy, and one before 1st word of corresponding disclaimer.} \tn % Row Count 3 (+ 3) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• When multiple disclaimers occur, use *(single), ** (double), ***, ****, \textdagger{} (dagger), \textdaggerdbl{} (double dagger), etc.} \tn % Row Count 6 (+ 3) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• If occurs with casino marketing disclaimer, then asterisked disclaimers listed 1st, in order by *(single), ** (double), ***, ****, \textdagger{} (dagger), \textdaggerdbl{} (double dagger), etc., inserting a space between the two disclaimers is recommended, though not required.} \tn % Row Count 12 (+ 6) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• If disclaimer follows immediately after text or applies to entire collateral, such as text messaging disclaimers, then italics are acceptable.} \tn % Row Count 15 (+ 3) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• If disclaimer applies to image, caption or portion of collateral, then double asterisks on each end, all italics, is acceptable.} \tn % Row Count 18 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{Note: If an asterisk occurs in copy, it must have corr. disclaimer.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Asterisks}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{} \tn % Row Count 0 (+ 0) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Bullet Points}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Use all phrases or all sentences; same cap., tense, person, punct. \newline % Row Count 2 (+ 2) • Lists of all sentences require end punctuation. \newline % Row Count 4 (+ 2) • Lists of all phrases are not end punctuated. \newline % Row Count 5 (+ 1) • Excp: Lists containing both phrases and sentences end punctuate.% Row Count 7 (+ 2) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Capitalization Cases}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\bf{A. ALL CAPS}} \{\{nl\}\} - ALL LETTERS \{\{nl\}\} EX. THE VITAMINS IN HERE ARE FROM MY FRESH CALIFORNIA RAISINS.} \tn % Row Count 3 (+ 3) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{\bf{B. Initial Case}} \{\{nl\}\} - All words \{\{nl\}\} Ex. The Vitamins In Here Are From My Fresh California Raisins.} \tn % Row Count 6 (+ 3) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\bf{C. 1. Title / AP Case}} \{\{nl\}\} - 1st, last and words with 4+ letters {[}Ex. From, With, That{]} \{\{nl\}\} Ex. The Vitamins {\bf{in}} Here Are From My Fresh California Raisins.} \tn % Row Count 10 (+ 4) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{\bf{C. 2. Title / MGMR Case}} \{\{nl\}\} - No articles, prep. or conjunct. (last word?) {[}Ex. from, with, that{]} \{\{nl\}\} Ex. The Vitamins {\bf{in}} Here Are {\bf{from}} My Fresh California Raisins.} \tn % Row Count 14 (+ 4) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\bf{D. Sentence Case}} \{\{nl\}\} - 1st word and proper nouns only \{\{nl\}\} Ex. The vitamins in here are from my fresh California raisins.} \tn % Row Count 17 (+ 3) % Row 5 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{\bf{E. Menu/Offer}} \{\{nl\}\} - Featured items \{\{nl\}\} Ex. 20\% OFF Vitamins with purchase of any Spa Treatment.} \tn % Row Count 20 (+ 3) % Row 6 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\bf{F. 1. All Lower - Common}} \{\{nl\}\} - Proper nouns only \{\{nl\}\} Ex. the vitamins are from my fresh California raisins.} \tn % Row Count 23 (+ 3) % Row 7 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{\bf{F. 2. All Lower - Rare}} \{\{nl\}\} - all words, regardless of other brand's req. \{\{nl\}\} Ex. the vitamins are from my fresh california raisins.} \tn % Row Count 26 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{x{1.9764 cm} x{3.4587 cm} x{5.5998 cm} x{5.4351 cm} } \SetRowColor{DarkBackground} \mymulticolumn{4}{x{17.67cm}}{\bf\textcolor{white}{Check-In/Checkout}} \tn % Row 0 \SetRowColor{LightBackground} \seqsplit{Check-In} & one word, hyphen & noun; place, thing, process & Ex. VIP Check-In \tn % Row Count 3 (+ 3) % Row 1 \SetRowColor{white} \seqsplit{Checkout} & one word & noun; place, thing & Ex. Express Checkout \tn % Row Count 5 (+ 2) % Row 2 \SetRowColor{LightBackground} check in & two words & verb; action & Ex. Wait here to check in. \tn % Row Count 7 (+ 2) % Row 3 \SetRowColor{white} check out & two words & verb; action & Ex. Check out from room. \tn % Row Count 10 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}----} \SetRowColor{LightBackground} \mymulticolumn{4}{x{17.67cm}}{How to tell the difference: \newline {\bf{"at" / "upon"}} \newline -"at check-in"= place, noun, one word \newline -"upon check in" = action, verb, two words \newline {\bf{"checking"}} \newline - If "check" can be replaced w/ "checking" = verb, two words. \newline {\bf{"It is" / "I am" / "to"}} \newline - If follows "It is..." = noun, one word \newline -If follows "I am..." = verb, two words \newline -If follows "to..." and not a compound-modifier = verb, two words. {\emph{{[}Ex. We are to check out.{]}}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}----} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Colons}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{Introduce a list, sentence or long quotations.} \tn % Row Count 1 (+ 1) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Em Dash, En Dash, Hyphen Overview}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\bf{Em Dash}}} \tn \mymulticolumn{1}{x{17.67cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Interrupts a sentence—like this!—between two words, no spaces} \tn % Row Count 3 (+ 3) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{\bf{En Dash}}} \tn \mymulticolumn{1}{x{17.67cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Shows duration/range, introduces info (quote, def.) space each side} \tn % Row Count 6 (+ 3) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\bf{Hyphen}}} \tn \mymulticolumn{1}{x{17.67cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Connects two words into one, no spaces} \tn % Row Count 8 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{En Dashes}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Shows duration or range. {[}Ex: Sunday – Friday, 1:00 P.M. – 2:30 P.M., 5th – 7th{]}} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Introduces quote source. {[}Ex: "Best Show" – Tony Devalle, {\emph{Las Vegas Review-Journal}}{]}} \tn % Row Count 4 (+ 2) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Introduces info or definition. {[}Ex: OFA – Out for Approval{]}} \tn % Row Count 6 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{Keyboard: \newline Mac: Option-hyphen key or PC: Ctrl-Num hyphen key, space each side.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Hyphens}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Compound modifiers (adjectives used together to describe a noun). {[}Ex: house-made sauce{]}} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Note: Adjectives after noun, do not hyphenate. {[}Ex: A Chicago-style hot dog is Chicago style.{]}} \tn % Row Count 4 (+ 2) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Do not hyphenate adverbs (words ending in "ly"). {[}Ex. critically acclaimed chef{]}} \tn % Row Count 6 (+ 2) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Capitalize first letter before and after hyphen when using initial caps. {[}Ex: Check-In, 2-For-1{]}} \tn % Row Count 8 (+ 2) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Separate duplicate vowels, triple consonants. {[}Ex: shell-like, re-entry{]}} \tn % Row Count 10 (+ 2) % Row 5 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Suspensive hyphenation continuance. {[}Ex: He received a 10- to 20-year prison sentence{]}.} \tn % Row Count 12 (+ 2) % Row 6 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Exceptions: Proper names {[}Ex. High Limit Slot Room, Mile High Stadium{]}} \tn % Row Count 14 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{Keyboard: \newline • Mac or PC: Hyphen key. Located between zero and = keys; Use within a single word, no spaces.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Numerals}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Use comma in amounts over 999.} \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Spell out one – nine. Use numerals at 10; spell out if begins sentence. {[}Ex. Ten win.{]}} \tn % Row Count 3 (+ 2) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Plural numbers do not have apostrophes, only "s." {[}Ex: 100s of Beers{]}} \tn % Row Count 5 (+ 2) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Numbers with ordinals (st, nd, rd, th) for place/prize structures and annual events, never dates.} \tn % Row Count 8 (+ 3) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• When using ordinals on numbers, use numerals. {[}Ex.19th Annual, not Nineteenth Annual{]}} \tn % Row Count 10 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Parentheses}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Use period outside parenthesis, if enclosed is not a full sentence (such as this fragment).} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Use period inside closing parenthesis. (If material enclosed is a full sentence, like this.)} \tn % Row Count 4 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Periods}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Periods always go inside quotation marks and outside of symbols, except asterisks.} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Use if statement is a suggestion than a question or rhetorical.} \tn % Row Count 4 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\emph{{[}Ex: Why don't we go.{]}}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Phone Numbers}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Do not use "1-" before phone numbers. Use periods for separators. \newline % Row Count 2 (+ 2) • Use "702" area code on local phone numbers.% Row Count 4 (+ 2) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Plural Nouns}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Do not use "s" at the end of plural nouns.% Row Count 1 (+ 1) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\emph{{[}Ex: meat, beer, cheese, wine, fruit, ice cream{]}}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Quotation Marks}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{Quotes within quotes: alternate between double and single marks.} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{Single quotation marks used when occur in headline.} \tn % Row Count 4 (+ 2) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{Punctuation always goes inside quotation marks, except semicolons. Exception: "O".} \tn % Row Count 6 (+ 2) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{Use for song titles and tour names. The name is initial caps in quotes, tour is normally lowercase as separate word.} \tn % Row Count 9 (+ 3) \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{\emph{{[}Ex: "American Idol" tour, "A Bigger Bang" tour{]}}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Quotes}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Quote, end punct., inside quot. marks (space or next line) en dash (space) person's first and last name (comma) source/publication name.} \tn % Row Count 3 (+ 3) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• In copy: Use double; In headlines: Use single quotation marks.} \tn % Row Count 5 (+ 2) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{(If print pub., use italics. If digital pub., no italics. If BOTH, then italics.)} \tn % Row Count 7 (+ 2) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{[}Ex: "Best Show" – Tony Delvalle, {\emph{Las Vegas Review-Journal}}{]}} \tn % Row Count 9 (+ 2) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Quote verbiage must match original verifiable source verbatim.} \tn % Row Count 11 (+ 2) % Row 5 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Full quote must have similar message and content.} \tn % Row Count 13 (+ 2) % Row 6 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Choose only current, accessible quotes with a blunt, clear purpose.} \tn % Row Count 15 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{Change selection if quote: \newline - is more than five years old. \newline - cannot be found via advanced Google search. \newline - requires ellipsis to fit into existing copy. \newline - contents of full quote do not agree with present copy's message.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Semicolons}} \tn % Row 0 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Use when a coordinating conjunction is not present between two related sentences.} \tn % Row Count 2 (+ 2) % Row 1 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{\emph{Coordinating conjunctions: FANBOYS – for, and, nor, but, or, yet, so.}}} \tn % Row Count 4 (+ 2) % Row 2 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{{[}Ex: The package was due last week; it arrived today.{]}} \tn % Row Count 6 (+ 2) % Row 3 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{• Use to separate long phrases containing commas in a series.} \tn % Row Count 8 (+ 2) % Row 4 \SetRowColor{LightBackground} \mymulticolumn{1}{x{17.67cm}}{• Use to join independent clauses alone or followed by a conjunctive adverb and comma.} \tn % Row Count 10 (+ 2) % Row 5 \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{{\emph{Conjunctive adverbs: however, nevertheless, otherwise, thus, moreover, additionally.}}} \tn % Row Count 12 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{x{4.4902 cm} x{12.7798 cm} } \SetRowColor{DarkBackground} \mymulticolumn{2}{x{17.67cm}}{\bf\textcolor{white}{Social Media}} \tn % Row 0 \SetRowColor{LightBackground} Addresses & No "facebook.com" before "/" \tn % Row Count 1 (+ 1) % Row 1 \SetRowColor{white} Icon Colors & Black, white or brand color only \tn % Row Count 3 (+ 2) % Row 2 \SetRowColor{LightBackground} Order & Fb, Twit, Instagram, Pinterest \tn % Row Count 5 (+ 2) \hhline{>{\arrayrulecolor{DarkBackground}}--} \SetRowColor{LightBackground} \mymulticolumn{2}{x{17.67cm}}{Note: \{\{fa-facebook-official\}\} \{\{fa-facebook\}\} \{\{fa-twitter-square\}\} \{\{fa-twitter\}\} \{\{fa-youtube-play\}\} \newline Do not change color of social media logos, except for black and white. \newline If using name in copy, please verify compliance here, {[}link{]}.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}--} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{17.67cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{Websites}} \tn \SetRowColor{white} \mymulticolumn{1}{x{17.67cm}}{no "www." / if occurs at end of CTA, preference is not to end punct.% Row Count 2 (+ 2) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \end{document}