\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
\usepackage{xcolor}             % For hex colours
%\usepackage[utf8x]{inputenc}    % For unicode character support
\usepackage[T1]{fontenc}        % Without this we get weird character replacements
\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{Colin McDermott (colinbancmedia)}
\pdfinfo{
  /Title (onsite-seo-cheatsheet.pdf)
  /Creator (Cheatography)
  /Author (Colin McDermott (colinbancmedia))
  /Subject (Onsite SEO Cheatsheet Cheat Sheet)
}

% Lengths and widths
\addtolength{\textwidth}{6cm}
\addtolength{\textheight}{-1cm}
\addtolength{\hoffset}{-3cm}
\addtolength{\voffset}{-2cm}
\setlength{\tabcolsep}{0.2cm} % Space between columns
\setlength{\headsep}{-12pt} % Reduce space between header and content
\setlength{\headheight}{85pt} % If less, LaTeX automatically increases it
\renewcommand{\footrulewidth}{0pt} % Remove footer line
\renewcommand{\headrulewidth}{0pt} % Remove header line
\renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit
% This two commands together give roughly
% the right line height in the tables
\renewcommand{\arraystretch}{1.3}
\onehalfspacing

% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
\newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns
\newcommand{\tn}{\tabularnewline} % Required as custom column type in use

% Font and Colours
\definecolor{HeadBackground}{HTML}{333333}
\definecolor{FootBackground}{HTML}{666666}
\definecolor{TextColor}{HTML}{333333}
\definecolor{DarkBackground}{HTML}{138C8F}
\definecolor{LightBackground}{HTML}{F0F7F8}
\renewcommand{\familydefault}{\sfdefault}
\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Onsite SEO Cheatsheet Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Colin McDermott (colinbancmedia)} via \textcolor{DarkBackground}{\uline{cheatography.com/3917/cs/827/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Colin McDermott (colinbancmedia) \\
  \uline{cheatography.com/colinbancmedia} \\
        \uline{\seqsplit{www}.searchcandy.uk}
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 9th February, 2013.\\
   Updated 8th December, 2021.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{x{2.58804 cm} x{2.38896 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Meta Tag / Head Area Checklist}}  \tn
% Row 0
\SetRowColor{LightBackground}
Title & Required \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
Meta Description & Required \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
Rel Canonical Tag & Recommended \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
Meta Content Type & Required \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
Meta Keywords & Optional - Not used by Google \tn 
% Row Count 6 (+ 2)
% Row 5
\SetRowColor{white}
Meta Robots & Optional \tn 
% Row Count 7 (+ 1)
% Row 6
\SetRowColor{LightBackground}
Meta Googlebot & Optional \tn 
% Row Count 8 (+ 1)
% Row 7
\SetRowColor{white}
Meta Google & Optional \tn 
% Row Count 9 (+ 1)
% Row 8
\SetRowColor{LightBackground}
Meta Google Site Verification & Optional \tn 
% Row Count 11 (+ 2)
% Row 9
\SetRowColor{white}
Rel Next/Prev & Optional \tn 
% Row Count 12 (+ 1)
% Row 10
\SetRowColor{LightBackground}
Rel DNS Prefetch & Optional \tn 
% Row Count 13 (+ 1)
% Row 11
\SetRowColor{white}
Rel Shortlink & Optional \tn 
% Row Count 14 (+ 1)
% Row 12
\SetRowColor{LightBackground}
Facebook Open Graph Tags & Recommended \tn 
% Row Count 16 (+ 2)
% Row 13
\SetRowColor{white}
Twitter Card Tags & Optional \tn 
% Row Count 17 (+ 1)
% Row 14
\SetRowColor{LightBackground}
Rel Alternate (RSS Feed) & Optional \tn 
% Row Count 19 (+ 2)
% Row 15
\SetRowColor{white}
Rel Shortcut Icon/Icon (Favicon) & Recommended \tn 
% Row Count 21 (+ 2)
% Row 16
\SetRowColor{LightBackground}
Meta Refresh & Not recommended \tn 
% Row Count 22 (+ 1)
% Row 17
\SetRowColor{white}
Google + Authorship & No longer used by Google \tn 
% Row Count 24 (+ 2)
% Row 18
\SetRowColor{LightBackground}
Google + Publisher & Recommended \tn 
% Row Count 25 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{3.88206 cm} x{1.09494 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Body}}  \tn
% Row 0
\SetRowColor{LightBackground}
Heading tags (H1, H2, H3, H4...) & \seqsplit{Recommended} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Paragraph tags & \seqsplit{Optional} \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
Page Anchors & \seqsplit{Optional} \tn 
% Row Count 4 (+ 1)
% Row 3
\SetRowColor{white}
Links & \seqsplit{Required} \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
Navigation & \seqsplit{Required} \tn 
% Row Count 6 (+ 1)
% Row 5
\SetRowColor{white}
Unique Content & \seqsplit{Required} \tn 
% Row Count 7 (+ 1)
% Row 6
\SetRowColor{LightBackground}
Address Info & \seqsplit{Recommended} \tn 
% Row Count 9 (+ 2)
% Row 7
\SetRowColor{white}
Rich snippets (microdata, microformats, RDFa) & \seqsplit{Recommended} \tn 
% Row Count 11 (+ 2)
% Row 8
\SetRowColor{LightBackground}
Strong & \seqsplit{Optional} \tn 
% Row Count 12 (+ 1)
% Row 9
\SetRowColor{white}
Em & \seqsplit{Optional} \tn 
% Row Count 13 (+ 1)
% Row 10
\SetRowColor{LightBackground}
Breadcrumbs & \seqsplit{Recommended} \tn 
% Row Count 15 (+ 2)
% Row 11
\SetRowColor{white}
Cookie Policy Page & \seqsplit{Recommended} \tn 
% Row Count 17 (+ 2)
% Row 12
\SetRowColor{LightBackground}
Contact Page & \seqsplit{Recommended} \tn 
% Row Count 19 (+ 2)
% Row 13
\SetRowColor{white}
Privacy Page & \seqsplit{Recommended} \tn 
% Row Count 21 (+ 2)
% Row 14
\SetRowColor{LightBackground}
Social Media Buttons & \seqsplit{Recommended} \tn 
% Row Count 23 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Content}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Check for duplicate/scraped content} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Do not mix languages on a page} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Check for spelling and grammar} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Avoid hidden content} \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Do not over-use keywords/phrases} \tn 
% Row Count 5 (+ 1)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Do not over-use bold tags} \tn 
% Row Count 6 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Nofollow all untrusted/UGC links} \tn 
% Row Count 7 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{2.28942 cm} x{2.68758 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Image Optimisation}}  \tn
% Row 0
\SetRowColor{LightBackground}
Alt & Required \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
Search engine friendly file name & Recommended \tn 
% Row Count 3 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Title & Recommended \tn 
% Row Count 4 (+ 1)
% Row 3
\SetRowColor{white}
Compress Images (eg use TingPNG) & Recommended \tn 
% Row Count 6 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Convert Images to WebP & Optional (Google Chrome \& Opera only) \tn 
% Row Count 8 (+ 2)
% Row 5
\SetRowColor{white}
Store on cookieless sub-domains & Recommended \tn 
% Row Count 10 (+ 2)
% Row 6
\SetRowColor{LightBackground}
Store on cloud hosting / CDN & Recommended \tn 
% Row Count 12 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{3.68298 cm} x{1.29402 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{URL}}  \tn
% Row 0
\SetRowColor{LightBackground}
Search engine friendly URL & \seqsplit{Recommended} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
No Session ID in URL & Required \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
Homepage URL is root ( '/' ) & Required \tn 
% Row Count 4 (+ 1)
% Row 3
\SetRowColor{white}
URLs match Canonical Tags & Required \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
URLs match FB OG Site Tag & Required \tn 
% Row Count 6 (+ 1)
% Row 5
\SetRowColor{white}
All lowercase letters & \seqsplit{Recommended} \tn 
% Row Count 8 (+ 2)
% Row 6
\SetRowColor{LightBackground}
Consistent closing slash & Required \tn 
% Row Count 9 (+ 1)
% Row 7
\SetRowColor{white}
No spaces & Required \tn 
% Row Count 10 (+ 1)
% Row 8
\SetRowColor{LightBackground}
No non-permitted characters & Required \tn 
% Row Count 11 (+ 1)
% Row 9
\SetRowColor{white}
No duplicate URLs for same page & Required \tn 
% Row Count 13 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{3.68298 cm} x{1.29402 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Sitemaps}}  \tn
% Row 0
\SetRowColor{LightBackground}
XML Sitemap & \seqsplit{Recommended} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Static Sitemap & \seqsplit{Recommended} \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Compressed Sitemap & \seqsplit{Recommended} \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
Video Sitemap & Optional \tn 
% Row Count 7 (+ 1)
% Row 4
\SetRowColor{LightBackground}
Google News Sitemap & Optional \tn 
% Row Count 8 (+ 1)
% Row 5
\SetRowColor{white}
RSS Feed & \seqsplit{Recommended} \tn 
% Row Count 10 (+ 2)
% Row 6
\SetRowColor{LightBackground}
Sitemap Index File & Optional \tn 
% Row Count 11 (+ 1)
% Row 7
\SetRowColor{white}
Sitemap reference in Robots.txt & \seqsplit{Recommended} \tn 
% Row Count 13 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{2.68758 cm} x{2.28942 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Robots.txt}}  \tn
% Row 0
\SetRowColor{LightBackground}
Robots.txt & Recommended \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
Robots.txt sitemap link & Optional \tn 
% Row Count 3 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Robots.txt disallow rules & Optional - be careful \tn 
% Row Count 5 (+ 2)
% Row 3
\SetRowColor{white}
Robots.txt allow rules & Optional \tn 
% Row Count 7 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Check in Webmaster Tools & Recommended \tn 
% Row Count 9 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{4.13091 cm} x{0.84609 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Broken Links / Redirects}}  \tn
% Row 0
\SetRowColor{LightBackground}
Check for broken links/error pages (4xx,5xx) & \seqsplit{Required} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Check for redirects (3xx) & \seqsplit{Required} \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
All website pages sending 200 success code & \seqsplit{Required} \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
Homepage should not redirect & \seqsplit{Required} \tn 
% Row Count 8 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Homepage should send 200 success code & \seqsplit{Required} \tn 
% Row Count 10 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{2.4885 cm} x{2.4885 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Links}}  \tn
% Row 0
\SetRowColor{LightBackground}
Title & Recommended \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
Rel Nofollow & Optional - Use with care \tn 
% Row Count 3 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Rel Alternate Hreflang x & For Multi Language Sites \tn 
% Row Count 5 (+ 2)
% Row 3
\SetRowColor{white}
Rel Next/Previous & Optional \tn 
% Row Count 6 (+ 1)
% Row 4
\SetRowColor{LightBackground}
Rel Tag & Optional \tn 
% Row Count 7 (+ 1)
% Row 5
\SetRowColor{white}
Rel Author / Me & Optional \tn 
% Row Count 8 (+ 1)
% Row 6
\SetRowColor{LightBackground}
Rel Bookmark & Optional \tn 
% Row Count 9 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{4.13091 cm} x{0.84609 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{404 Error Page}}  \tn
% Row 0
\SetRowColor{LightBackground}
Check 404 page exists & \seqsplit{Required} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Check 404 page returns 404 status code & \seqsplit{Required} \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Custom 404 error page & \seqsplit{Optional} \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
Add useful links, sitemap or search box to 404 page & \seqsplit{Optional} \tn 
% Row Count 8 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{HTML Validation}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{W3C Markup Validation Service} \tn 
% Row Count 1 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{4.18068 cm} p{0.79632 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{3rd Party Software: \seqsplit{Flash/Silverlight/Java/PDF} etc}}  \tn
% Row 0
\SetRowColor{LightBackground}
3rd Party Software Navigation Menu & Avoid \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
3rd Party Software Intro page & Avoid \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
3rd Party Software Text Content & Avoid \tn 
% Row Count 4 (+ 1)
% Row 3
\SetRowColor{white}
Entire Site Using Third Party Software & Avoid \tn 
% Row Count 6 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Small Features & \seqsplit{Allowed} \tn 
% Row Count 8 (+ 2)
% Row 5
\SetRowColor{white}
Videos & \seqsplit{Allowed} \tn 
% Row Count 10 (+ 2)
% Row 6
\SetRowColor{LightBackground}
Audio elements & \seqsplit{Allowed} \tn 
% Row Count 12 (+ 2)
% Row 7
\SetRowColor{white}
Animations & \seqsplit{Allowed} \tn 
% Row Count 14 (+ 2)
% Row 8
\SetRowColor{LightBackground}
Tools & \seqsplit{Allowed} \tn 
% Row Count 16 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Over Optimisation}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Is the site user friendly?} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Could a user class the page as spammy?} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Do not over-use keywords/phrases in text, headings or meta data} \tn 
% Row Count 4 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Do not create more internal links than necesssary} \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Too many keyword rich links} \tn 
% Row Count 6 (+ 1)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Poor content/too many repeated phrases} \tn 
% Row Count 7 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Too many ads (eg Adsense) above the fold} \tn 
% Row Count 8 (+ 1)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Too many ads, such that content is hard to access} \tn 
% Row Count 9 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{3.4839 cm} x{1.4931 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{SSL/HTTPS}}  \tn
% Row 0
\SetRowColor{LightBackground}
SSL/HTTPS & Recommended \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
Correct Redirects in Place & Recommended \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
Add HTTPS Domain to GWT & Recommended \tn 
% Row Count 3 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{3.4839 cm} x{1.4931 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Google Webmaster Tools}}  \tn
% Row 0
\SetRowColor{LightBackground}
Fetch as Googlebot & Required \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
Submit .xml Sitemap & Required \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
Submit Compressed Sitemap & Recommended \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
Submit RSS Feed & Recommended \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
Set Geographic target & Recommended \tn 
% Row Count 5 (+ 1)
% Row 5
\SetRowColor{white}
Set Preferred domain & Recommended \tn 
% Row Count 6 (+ 1)
% Row 6
\SetRowColor{LightBackground}
HTML Improvements & Optional \tn 
% Row Count 7 (+ 1)
% Row 7
\SetRowColor{white}
Rich Snippets Testing Tool & Optional \tn 
% Row Count 8 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{2.93643 cm} x{2.04057 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Bing Webmaster Tools}}  \tn
% Row 0
\SetRowColor{LightBackground}
Fetch as Bingbot & Recommended \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
Submit Sitemap & Recommended \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
Submit RSS Feed & Optional \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
Submit URLs & Optional \tn 
% Row Count 4 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Website Speed Tools (Online)}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Google PageSpeed Insights} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Webpagetest.org} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{GTmetrix} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Pingdom Tools Full Page Test} \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Yahoo! YSlow} \tn 
% Row Count 5 (+ 1)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Whichloadsfaster.com} \tn 
% Row Count 6 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Site-Perf.com} \tn 
% Row Count 7 (+ 1)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{loadImpact.com} \tn 
% Row Count 8 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Auditing Tools}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Screaming Frog} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Xenu} \tn 
% Row Count 2 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Google Webmaster Guidelines}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Read, understand and follow the Google Webmaster Guidelines} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Do not place a link exchange section on your website} \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Avoid automatically generated / scraped content} \tn 
% Row Count 5 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Avoid cloaking} \tn 
% Row Count 6 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Avoid 'sneaky redirects'} \tn 
% Row Count 7 (+ 1)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Avoid hidden text or links} \tn 
% Row Count 8 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Avoid doorway pages} \tn 
% Row Count 9 (+ 1)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Do not abuse rich snippets} \tn 
% Row Count 10 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Facebook}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Facebook Debugger Tool} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Google Structured Data Testing Tool} \tn 
% Row Count 2 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Keyword Research}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Google Adwords Keyword Tool} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Google Suggest} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{UberSuggest} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Bing Keyword Tool} \tn 
% Row Count 4 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{WordPress}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{All in One SEO} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{WordPress SEO by Yoast} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{W3 Total Cache} \tn 
% Row Count 3 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Credits}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Cheat Sheet created by Colin McDermott.} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Colin McDermott: https://cm.org.uk/} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Search Candy \seqsplit{https://www.searchcandy.uk/}} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Big Thanks to Dave @ Added Bytes.} \tn 
% Row Count 4 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}