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\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{colestolethechips}
\pdfinfo{
  /Title (mktg603.pdf)
  /Creator (Cheatography)
  /Author (colestolethechips)
  /Subject (MKTG603 Cheat Sheet)
}

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% Commands
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% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{MKTG603 Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{colestolethechips} via \textcolor{DarkBackground}{\uline{cheatography.com/146836/cs/39729/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}colestolethechips \\
  \uline{cheatography.com/colestolethechips} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 7th August, 2023.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

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% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{x{1.55618 cm} x{1.51041 cm} x{1.51041 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{Perception}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Exposure}} & {\bf{Attention}} & {\bf{Interpretation}} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
The duration in which a person's sensory receptors come into contact with a stimulus. & The process of selecting a stimulant to pay the most attention to & Consumer assigns meaning to sensory stimuli \tn 
% Row Count 9 (+ 7)
% Row 2
\SetRowColor{LightBackground}
Factors influencing exposure include the ad's placement and product display & Size, colour, position, movement, personal relevance, pleasantness, originality, use of concrete vs abstract words & objective and subjective \seqsplit{comprehension}, effects of culture \tn 
% Row Count 18 (+ 9)
% Row 3
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 & Attention is selective and limited & Consumer inferences are based on price; colour and packaging; country of origin and, brand names \tn 
% Row Count 26 (+ 8)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{2.38896 cm} x{2.58804 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Sensation → Perception}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Sensory Stimuli}} & {\bf{Sensory Receptors}} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Sights & Eyes \tn 
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Sounds & Ears \tn 
% Row Count 4 (+ 1)
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Smells & Nose \tn 
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% Row 4
\SetRowColor{LightBackground}
Tastes & Mouth \tn 
% Row Count 6 (+ 1)
% Row 5
\SetRowColor{white}
Textures & Skin \tn 
% Row Count 7 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Sensory Stimuli → Sensory Receptors → Exposure → Attention → Interpretation}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Advertising Linguistics}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Examples of Concrete Words}}:} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Car, flower, child, diamond, tree, apple, bird} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Examples of Abstract Words}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Loyalty, trust, criterion, perform, truth, quality} \tn 
% Row Count 5 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}consumers pay more attention to concrete words} \tn 
% Row Count 6 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Key Terms (Week Three)}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Selective Exposure?}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}The purposeful selection of stimuli an individual heeds attention to. Consumers can intentionally seek out additional product information and/or may choose to ignore advertisements.} \tn 
% Row Count 5 (+ 5)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Perceptual Vigilance}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Being alert for something that is relevant to you} \tn 
% Row Count 8 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Perceptual Defense}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Brain blocks out stimuli that may be threatening or offencive to the individual.} \tn 
% Row Count 11 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Adaptation}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}When consumers are habituated by a marketing message due to repeated exposure.} \tn 
% Row Count 14 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Classical Conditioning}}  \tn
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\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/colestolethechips_1691360421_classical condition.PNG}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.66832 cm} x{1.08602 cm} x{1.08602 cm} x{1.33664 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{4}{x{5.377cm}}{\bf\textcolor{white}{Memory}}  \tn
% Row 0
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\seqsplit{External} \seqsplit{Inputs}  → & Encoding  → & Storage  → & Retrieval \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
 & \seqsplit{Information} is placed into memory & \seqsplit{Information} is retained in memory & Information found in memory is found as needed \tn 
% Row Count 8 (+ 4)
% Row 2
\SetRowColor{LightBackground}
 &  &  & \seqsplit{*elaborative} retrieval, reminders in store, product design and information for use \tn 
% Row Count 15 (+ 7)
\hhline{>{\arrayrulecolor{DarkBackground}}----}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{types of memories}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/colestolethechips_1691361827_types of memory.PNG}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Key Terms Week 4}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Learning}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Any permanent changes to knowledge and behavour that come from being exposed to new stimuli} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Gamification}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Turning routine tasks into a game. with long and short term goals} \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{cogntivie outsource} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Information stored on an external device (google)} \tn 
% Row Count 9 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{"Chunking"}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}A process in which several items of information are represented by one singular unit.} \tn 
% Row Count 12 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.55618 cm} x{1.51041 cm} x{1.51041 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{Learning Theories}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Classical Conditioning}} & {\bf{Instrumental Conditioning}} & {\bf{Cognitive Learning Theory}} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Taking an existing stimulus response and pairing it with another stimulus to initate the same response. & \seqsplit{reinforcement} via rewards & Based on the assumption that learning is a cognitive process without a need for external \seqsplit{reifnrocement}. From observing and \seqsplit{concientiously} processing information \tn 
% Row Count 16 (+ 13)
% Row 2
\SetRowColor{LightBackground}
Example: Pairing the ringing of a bell with a bowl of food to make dogs salivate. & {\bf{Example:}} Thanking a child for washing the dishes encourages them to repeat their behaviour. &  \tn 
% Row Count 24 (+ 8)
% Row 3
\SetRowColor{white}
Marketing \seqsplit{applications:} Sponsorship, family branding, product line extensions, licensing and "look-alike" packaging & Marketing application: \seqsplit{Reinforcement} of purchase, frequency marketing and gamification & Marketin application: social influencers \tn 
% Row Count 33 (+ 9)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}