\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
\usepackage{xcolor}             % For hex colours
%\usepackage[utf8x]{inputenc}    % For unicode character support
\usepackage[T1]{fontenc}        % Without this we get weird character replacements
\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{churger}
\pdfinfo{
  /Title (zoella-media-studies-a-level-wjec.pdf)
  /Creator (Cheatography)
  /Author (churger)
  /Subject (Zoella - Media Studies {[}A Level, WJEC{]} Cheat Sheet)
}

% Lengths and widths
\addtolength{\textwidth}{6cm}
\addtolength{\textheight}{-1cm}
\addtolength{\hoffset}{-3cm}
\addtolength{\voffset}{-2cm}
\setlength{\tabcolsep}{0.2cm} % Space between columns
\setlength{\headsep}{-12pt} % Reduce space between header and content
\setlength{\headheight}{85pt} % If less, LaTeX automatically increases it
\renewcommand{\footrulewidth}{0pt} % Remove footer line
\renewcommand{\headrulewidth}{0pt} % Remove header line
\renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit
% This two commands together give roughly
% the right line height in the tables
\renewcommand{\arraystretch}{1.3}
\onehalfspacing

% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
\newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns
\newcommand{\tn}{\tabularnewline} % Required as custom column type in use

% Font and Colours
\definecolor{HeadBackground}{HTML}{333333}
\definecolor{FootBackground}{HTML}{666666}
\definecolor{TextColor}{HTML}{333333}
\definecolor{DarkBackground}{HTML}{BAAD8F}
\definecolor{LightBackground}{HTML}{F6F4F1}
\renewcommand{\familydefault}{\sfdefault}
\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Zoella - Media Studies {[}A Level, WJEC{]} Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{churger} via \textcolor{DarkBackground}{\uline{cheatography.com/185877/cs/39019/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}churger \\
  \uline{cheatography.com/churger} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 30th May, 2023.\\
   Updated 6th June, 2023.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Zoella (then vs now)}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/churger_1685446850_image_2023-05-30_124049266.png}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Regulation}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Zoella has {\bf{become an ambassador for MIND.}} \newline % Row Count 1 (+ 1)
She has been a {\bf{figurehead for National Citizen's Service,}} which aims to foster community spirit. \newline % Row Count 4 (+ 3)
She was part of {\bf{2014 Band Aid single.}} \newline % Row Count 5 (+ 1)
She {\bf{openly discusses her own anxiety and panic attacks.}} \newline % Row Count 7 (+ 2)
Zoella became {\bf{the fastest selling author since records began.}} \newline % Row Count 9 (+ 2)
Critics have unearthed old Twitter posts: one, posted in 2010, said "I find it funny when gay men spit... it's like they're trying to be a bit macho but never works." Another, from 2011, said about the X Factor: "why did that fat chav go and stand next to him?" \newline % Row Count 15 (+ 6)
Other messages suggested a woman should "keep her legs shut" and described someone who thought a £2000 dress was too expensive as a "tramp". \newline % Row Count 18 (+ 3)
{\bf{Criticised for promoting "dangerous" ideas of beauty and perfection.}} \newline % Row Count 20 (+ 2)
Cited as one of {\bf{the causes of declining literacy among teenagers.}}% Row Count 22 (+ 2)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Representation}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- A range of {\bf{stereotypically feminine codes, including pastel pinks, fairy lights and flowing fabrics construct a stereotypical representation of femininity.}} \newline % Row Count 4 (+ 4)
- The {\bf{menu bar on Zoella.co.uk  includes the hyperlinks "BEAUTY", "FOOD" and "STYLE", which reinforces stereotypical, hegemonic representations of women as just being interested in these areas.}} \newline % Row Count 8 (+ 4)
- Zoella's {\bf{gender performativity constructs a hegemonically situated and stereotypical construction of female identity}}, reinforcing and potentially{\bf{ manipulating the dominant ideological perspective of her target.}} \newline % Row Count 13 (+ 5)
- Zoella {\bf{subverts stereotypical representations of women, being open and honest about her issues with anxiety, and even occasionally appearing without makeup, once more making her more relatable to her young target audience.}} \newline % Row Count 18 (+ 5)
- {\bf{Postcolonial readings will focus on only white people being represented in her videos, inadvertently constructing a racial hierarchy and enacting symbolic annihilation.}}% Row Count 22 (+ 4)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Media Industries}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{YouTube channel homepage and her blog present a clear layout and clean user experience.}} \newline % Row Count 2 (+ 2)
- Zoella presents in her videos a{\bf{ hyperreal construction of life, femininity and identity, presenting a fantastic yet relatable world to her target audience.}} \newline % Row Count 6 (+ 4)
- {\bf{Binary oppositions are constructed through Zoella, the idealised femininity, and Alfie, the stereotypical masculinity.}} \newline % Row Count 9 (+ 3)
- {\bf{Typical fashion and lifestyle channel}}, featuring a range of{\emph{ appropriate paradigmatic features }} \newline % Row Count 12 (+ 3)
-{\bf{ Deliberately amateurish cinematography and editing}} constructs Zoella as {\bf{relatable and human for her young target audience.}}% Row Count 15 (+ 3)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Industry}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Audience engagement (time spent on respective sites) is maximised through algorithmically optimised aspects such as YouTube's autoplay and Zoella.co.uk's "Read Next" buttons.}} \newline % Row Count 4 (+ 4)
- {\bf{Revenue predominantly generated through advertising and click-through}} \newline % Row Count 6 (+ 2)
- Zoella herself is an independent and {\bf{vertically integrated organisation, utilising external distributors such as Hodder and Stoughton to publish her books.}} \newline % Row Count 10 (+ 4)
- Zoella, like any other media industry, is {\bf{motivated through profit and power.}} \newline % Row Count 12 (+ 2)
- {\bf{Self regulated, and occasionally has ran into legal implications from her Instagram feed, after she was found guilty of promoting brands without announcing it was paid-for content.}}% Row Count 16 (+ 4)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Audience}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Zoella.co.uk adopts a friendly and welcoming mode of address to its white, working class, heterosexual female target audience.}} \newline % Row Count 3 (+ 3)
- {\bf{Audience are invited to participate with Zoella}}, as shown through her recipes and instructions for things such as making pancakes and other foods in her picnic articles. \newline % Row Count 7 (+ 4)
- There are {\bf{opportunities for audiences to directly interact with Zoella, for example through YouTube comments and sometimes in public events, such as VidCon}} - a YouTuber/fan meet-and-greet-style event. \newline % Row Count 12 (+ 5)
- {\bf{Negotiated and oppositional readings may take exception to the capitalist nature of Zoella's marketing strategy}}, as seen in the "fuckzoella" commentator on the old version of her blog. \newline % Row Count 16 (+ 4)
- Since{\bf{ reinventing herself from Zoella to Zoe Sugg, Zoella has consciously targeted an older, yet still mainstream, working class female target audience.}} \newline % Row Count 20 (+ 4)
-{}- How Zoella targets the audience through her content and the ways in which the content is marketed, distributed and circulated -{}- \newline % Row Count 23 (+ 3)
- Gender, female - \newline % Row Count 24 (+ 1)
{\bf{Emotive content-}} the videos appeal to its {\bf{female audience through narratives that engage with subject matter emotionally. }}Zoella continuously tells us how she "feels" about the problems she faces. \newline % Row Count 29 (+ 5)
{\bf{Zoella foregrounds stereotypical female-based activities in her presentation: fashion, make-up, relationships.}} \newline % Row Count 32 (+ 3)
} \tn 
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Audience (cont)}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Costume stereotypically female-}} female colour palette deployed in mise-en-scene. \newline % Row Count 2 (+ 2)
Use of {\bf{pets}} and {\bf{pet-orientated references.}} \newline % Row Count 4 (+ 2)
Presenter {\bf{constructs a version of ideal beauty}}- highly stylised, lots of makeup, attention paid to costume. \newline % Row Count 7 (+ 3)
{\bf{Intimate confessional tone}}- creates a relatable female character. \newline % Row Count 9 (+ 2)
{\bf{A quiet/passive presentation style that fits with target audience expectations and female presenter stereotypes.}} \newline % Row Count 12 (+ 3)
- Age, 13-24 - \newline % Row Count 13 (+ 1)
{\bf{Heavy use of social media}} (Instagram, Snapchat, YouTube) - these sites {\bf{fit with the social media applications most prominently used by this age group.}} \newline % Row Count 17 (+ 4)
{\bf{Youthful co-presenters.}} \newline % Row Count 18 (+ 1)
{\bf{Deliberate amateur aesthetic suggests authenticity to this media-saturated audience segment.}} \newline % Row Count 20 (+ 2)
{\bf{Everyday activities of this demographic are incorporated into narratives to create connections with the target audience}} (shopping, stopping at drive-through, eating at fast-food restaurants). \newline % Row Count 24 (+ 4)
{\bf{Fan connections showcased in uploads}} - fans represent the real target audience. \newline % Row Count 26 (+ 2)
{\bf{Light comedic tone effected}} \newline % Row Count 27 (+ 1)
{\bf{Youth oriented slang deployed}} \newline % Row Count 28 (+ 1)
{\bf{Use of YouTube commentary to create intimate connections with the target audience.}} \newline % Row Count 30 (+ 2)
} \tn 
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Audience (cont)}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Secondary target audience}} (parents and advertisers); engaged by {\bf{content that is safe in terms of sexual content and other taboo areas.}} \newline % Row Count 3 (+ 3)
- Socio-economic groups, BC1C2 - \newline % Row Count 4 (+ 1)
- {\bf{Partnerships built with companies who target similar demographic groups}} (ASOS/H\&M) - companies who {\bf{represent high street fashion at value prices.}} \newline % Row Count 8 (+ 4)
- Language {\bf{moderately formal}} - some {\bf{extended language deployed with Standard English}} used to {\bf{mirror lower-middle-class values and educational background.}} \newline % Row Count 12 (+ 4)
- {\bf{Zoella's house represents an ideal youthful environment}} - a place of fun and socialising. \newline % Row Count 14 (+ 2)
- {\bf{BC1C2 targeting allows uploads to be associated with more lucrative advertising tie-ins.}} \newline % Row Count 16 (+ 2)
- Lifestyle, Bachelor - \newline % Row Count 17 (+ 1)
Foregrounding of her heterosexual relationship with Alfie. \newline % Row Count 19 (+ 2)
- Activities - \newline % Row Count 20 (+ 1)
Zoella foregrounds stereotypical female-based activities in her presentation. \newline % Row Count 22 (+ 2)
- Psychometric grouping - mainstreamer/aspirer - \newline % Row Count 23 (+ 1)
Narratives are {\bf{apolitical}}, they {\bf{rarely deal with serious social commentary.}} Choice of {\bf{cars and home residence represent an aspirational life-style based upon material possessions and their acquisition.}} \newline % Row Count 28 (+ 5)
- Aspirant tribe - \newline % Row Count 29 (+ 1)
Zoella is concerned to be "on-trend", she is {\bf{constantly chasing the latest fashions.}} Zoella's vlogging lifestyle also represents an {\bf{ideal job choice.}} Her wardrobe choices and hairstyles {\bf{reflect a brand-driven outlook.}} Her partnerships and activities {\bf{foreground a concern to be a "social butterfly"}}.% Row Count 36 (+ 7)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}