\documentclass[10pt,a4paper]{article} % Packages \usepackage{fancyhdr} % For header and footer \usepackage{multicol} % Allows multicols in tables \usepackage{tabularx} % Intelligent column widths \usepackage{tabulary} % Used in header and footer \usepackage{hhline} % Border under tables \usepackage{graphicx} % For images \usepackage{xcolor} % For hex colours %\usepackage[utf8x]{inputenc} % For unicode character support \usepackage[T1]{fontenc} % Without this we get weird character replacements \usepackage{colortbl} % For coloured tables \usepackage{setspace} % For line height \usepackage{lastpage} % Needed for total page number \usepackage{seqsplit} % Splits long words. %\usepackage{opensans} % Can't make this work so far. Shame. Would be lovely. \usepackage[normalem]{ulem} % For underlining links % Most of the following are not required for the majority % of cheat sheets but are needed for some symbol support. \usepackage{amsmath} % Symbols \usepackage{MnSymbol} % Symbols \usepackage{wasysym} % Symbols %\usepackage[english,german,french,spanish,italian]{babel} % Languages % Document Info \author{churger} \pdfinfo{ /Title (assassin-s-creed-valhalla.pdf) /Creator (Cheatography) /Author (churger) /Subject (Assassin's Creed: Valhalla Cheat Sheet) } % Lengths and widths \addtolength{\textwidth}{6cm} \addtolength{\textheight}{-1cm} \addtolength{\hoffset}{-3cm} \addtolength{\voffset}{-2cm} \setlength{\tabcolsep}{0.2cm} % Space between columns \setlength{\headsep}{-12pt} % Reduce space between header and content \setlength{\headheight}{85pt} % If less, LaTeX automatically increases it \renewcommand{\footrulewidth}{0pt} % Remove footer line \renewcommand{\headrulewidth}{0pt} % Remove header line \renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit % This two commands together give roughly % the right line height in the tables \renewcommand{\arraystretch}{1.3} \onehalfspacing % Commands \newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour \newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols \newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns \newcommand{\tn}{\tabularnewline} % Required as custom column type in use % Font and Colours \definecolor{HeadBackground}{HTML}{333333} \definecolor{FootBackground}{HTML}{666666} \definecolor{TextColor}{HTML}{333333} \definecolor{DarkBackground}{HTML}{5A86A3} \definecolor{LightBackground}{HTML}{F4F7F9} \renewcommand{\familydefault}{\sfdefault} \color{TextColor} % Header and Footer \pagestyle{fancy} \fancyhead{} % Set header to blank \fancyfoot{} % Set footer to blank \fancyhead[L]{ \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{C} \SetRowColor{DarkBackground} \vspace{-7pt} {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}} } \end{tabulary} \columnbreak \begin{tabulary}{11cm}{L} \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Assassin's Creed: Valhalla Cheat Sheet}}}} \\ \normalsize{by \textcolor{DarkBackground}{churger} via \textcolor{DarkBackground}{\uline{cheatography.com/185877/cs/38848/}}} \end{tabulary} \end{multicols}} \fancyfoot[L]{ \footnotesize \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{LL} \SetRowColor{FootBackground} \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}} \\ \vspace{-2pt}churger \\ \uline{cheatography.com/churger} \\ \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}} \\ \vspace{-2pt}Published 21st May, 2023.\\ Updated 26th May, 2023.\\ Page {\thepage} of \pageref{LastPage}. \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}} \\ \SetRowColor{white} \vspace{-5pt} %\includegraphics[width=48px,height=48px]{dave.jpeg} Measure your website readability!\\ www.readability-score.com \end{tabulary} \end{multicols}} \begin{document} \raggedright \raggedcolumns % Set font size to small. Switch to any value % from this page to resize cheat sheet text: % www.emerson.emory.edu/services/latex/latex_169.html \footnotesize % Small font. \begin{multicols*}{3} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Assassin's Creed Cover}} \tn \SetRowColor{LightBackground} \mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/churger_1684673662_image_2023-05-21_135412002.png}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Key \& Terms}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{{\bf{PEGI}} - Pan-European Game Information \newline % Row Count 1 (+ 1) \textasciicircum{}The regulators for all videogames\textasciicircum{} \newline % Row Count 2 (+ 1) {\bf{AS}} - Assassin's Creed \newline % Row Count 3 (+ 1) {\bf{VSC}} - Video Standards Council \newline % Row Count 4 (+ 1) \textasciicircum{}Age ratings from PEGI are issued by the VSC\textasciicircum{} \newline % Row Count 5 (+ 1) {\bf{VGC}} - Video Games Chronicle \newline % Row Count 6 (+ 1) \textasciicircum{}They published "code of practice" and "memberships" to make sure games are sold according to law- this is to ensure under 18s don't purchase the game, but this is hard to prevent digitally.\textasciicircum{} \newline % Row Count 10 (+ 4) {\bf{Citizen-based regulation}} \newline % Row Count 11 (+ 1) \textasciicircum{}A regulatory system that outlines a civic role for the media, achieved by setting quotas for public service programming and by closely monitoring content so that it doesn't cause harm or offense.\textasciicircum{} \newline % Row Count 15 (+ 4) {\bf{Bold writing}} indicates an importance to the information, \newline % Row Count 17 (+ 2) {\emph{italics}} represents information that will likely gain you further marks but isn't necessarily important information. \newline % Row Count 20 (+ 3) \textasciicircum{}Superscript\textasciicircum{} indicates a recap of a theory or extra/specific information on something specific.% Row Count 22 (+ 2) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Product Context}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{The Assassin's Creed {\bf{franchise is published by Ubisoft}} and encompasses {\emph{12 incarnations of the game, plus spin-offs. }} \newline % Row Count 3 (+ 3) It is an {\emph{action-adventure, open-world game, played from a third person perspective. }} \newline % Row Count 5 (+ 2) {\emph{Each game is set in a historical setting with a new story and time period.}} \newline % Row Count 7 (+ 2) In {\bf{2021 the franchise recorded sales of 155 million units since its introduction in 2007}}. This was helped by the launch of Assassin's Creed {\bf{Valhalla in 2020, which sold more units in its first week than any other game in the series.}} \newline % Row Count 12 (+ 5) However, games in the back {\emph{catalogue of the franchise continue to grow popular.}}% Row Count 14 (+ 2) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Sources}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{{\bf{Source 1: WJEC's own factsheet on the Assassin's Creed franchise.}} \newline % Row Count 2 (+ 2) \seqsplit{http://resource.download.wjec.co.uk.s3-eu-west-1.amazonaws.com/vtc/2016-17/16-17\_1-28/Assassin\%27s\%20Creed\%20Factsheet\%20-\%20Updated\%202021.pdf} \newline % Row Count 5 (+ 3) {\bf{Source 2: "Essential Media Theory" - this article covers Livingstone and Lunt and applies it to AS: Liberation. Can be found in the Industry section, where I apply it to Valhalla instead. }} \newline % Row Count 9 (+ 4) \seqsplit{https://www.essentialmediatheory}.com/apply-theory/9lcd/Livingstone-and-Lunt/Assassin\%27s-Creed\#:\textasciitilde{}:text=Assassin\%27s\%20Creed\%20exemplifies\%20the\%20industry,can\%20easily\%20access\%20problematic\%20material.% Row Count 14 (+ 5) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{5.377cm}}{Boy was gathering info on Valhalla hard.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Bandura / Bobo doll experiment}} \tn \SetRowColor{LightBackground} \mymulticolumn{1}{p{5.377cm}}{ Video: http://youtu.be/6lYsmt9qUVI} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{5.377cm}}{This for the audience theory for Bandura. It would be especially useful to you to reference the bobo doll experiment in your answer if you have an audience question.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Fanart example (Jenkin's Fandom theory)}} \tn \SetRowColor{LightBackground} \mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/churger_1684687803_image_2023-05-21_174959795.png}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{5.377cm}}{by EACV Designs. \newline When talking about Jenkin's Fandom theory, you can address how fans may participate in communities by making fanart of their favourite characters, such as this fanart of Eivor by EACV Designs. \newline \newline Link to their website/art: \seqsplit{https://eacvdesigns.com/eivor}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Cosplay example (Jenkin's Fandom theory)}} \tn \SetRowColor{LightBackground} \mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/churger_1684687885_image_2023-05-21_175044140.png}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{5.377cm}}{megabethbob on DeviantArt. \newline When writing about Jenkin's Fandom theory, you can talk about how fans may participate in communities by dressing up as characters from the game, such as how megabethbob from DeviantArt cosplayed as Eivor.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Industry}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{-{}- ECONOMIC CONTEXT -{}- \newline % Row Count 1 (+ 1) Unlike other media industries such as newspapers, magazines, TV, etc, the {\bf{videogame industry is rapidly expanding.}} \newline % Row Count 4 (+ 3) The {\bf{release of new gaming technology or games from popular franchises can be major economic events}}, and host big marketing campaigns, with their trailers reaching millions of views upon upload. \newline % Row Count 8 (+ 4) Video games are {\bf{culturally and financially significant}} across three major terriroties (Japan, Europe and the USA). \newline % Row Count 11 (+ 3) In 2021, the {\bf{value of the global videogames market was estimated to be \$138.4 billion}}, increasing from {\emph{\$52.8 billion in 2012. }} \newline % Row Count 14 (+ 3) {\bf{Mobile gaming is the fastest growing area of videogames.}} \newline % Row Count 16 (+ 2) Other strategies, in addition to game sales are employed to increase revenue including production and distribution models. \newline % Row Count 19 (+ 3) {\bf{Ownership is another significant element related to the financial success of a games franchise.}} \newline % Row Count 21 (+ 2) -{}- HISTORICAL CONTEXT -{}- \newline % Row Count 22 (+ 1) Video games are a {\bf{relatively new media form}}, they've had {\bf{exponential growth since the 1970s }}with other {\emph{rapid technological developments. }} \newline % Row Count 25 (+ 3) There's a {\bf{construction of the new "gamer"}} and the {\bf{difficulty of regulating or monitoring the impact of such a fast-paced industry.}} \newline % Row Count 28 (+ 3) -{}- PROCESS OF PRODUCTION, DISTRIBUTION AND CIRCULATION -{}- \newline % Row Count 30 (+ 2) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Industry (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{\textasciicircum{}and how they shape media products\textasciicircum{} \newline % Row Count 1 (+ 1) Video games' {\bf{production techniques have evolved and become increasingly innovative}} as the industry has become {\bf{more competitive and the demands for games has increased.}} \newline % Row Count 5 (+ 4) AC being part of a franchise allows a {\bf{production model that both increases economic viability and establishes a brand identity}} for the audience- most gamers know AC either by playing it, watching clips or just by hearing about it. \newline % Row Count 10 (+ 5) {\bf{Advances in technology have shaped video games, by the inclusion of more complex gameplay, highly developed graphics and advanced CGI. }} \newline % Row Count 13 (+ 3) In terms of production, the games in the franchise are part of a {\bf{multinational development}} which is typical of game production in larger studios such as Ubisoft. \newline % Row Count 17 (+ 4) -{}- RECENT TECHNOLOGICAL CHANGES AND HOW IT APPLIES TO THE PRODUCTION, DISTRIBUTION AND CIRCULATION OF AC:V -{}- \newline % Row Count 20 (+ 3) Video games {\bf{develop and expand to reflect advances in technology.}} The decision to release {\bf{Assassin's Creed: Valhalla on platforms such as the Xbox Series X and PlayStation 5 was to keep up and synchronise its release to these next-evolution consoles.}} \newline % Row Count 26 (+ 6) This doesn't mean it didn't release on older generations of consoles- it {\bf{released on all consoles that aren't quite outdated yet}}, such as the Xbox One, Playstation 4, and also released for Google Stadia during its short time (2019-2023), etc. \newline % Row Count 31 (+ 5) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Industry (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{That being said, the implementation to Google Stadia was to branch out to the (previously stated) increasingly popular mobile gaming platforms before his discontinuation in Jan 2023. \newline % Row Count 4 (+ 4) The release of this game, as part of a well-known and popular franchise, may be seen as {\bf{an attempt to bring high game production values to the burgeoning new mobile gaming arena. }} \newline % Row Count 8 (+ 4) The most {\bf{recent games in the franchise have introduced cross-generational gaming}}, enabling data to be transferred from earlier generation consoles and cross-play and progression carrying progress between different platforms. \newline % Row Count 13 (+ 5) The {\bf{opportunities to distribute and circulate games and to distribute additional content have been expanded, leading to increased revenue for the franchise.}} \newline % Row Count 17 (+ 4) The {\bf{games themselves have also developed in-line with the changes in technology.}} \newline % Row Count 19 (+ 2) {\emph{For example, Assassin's Creed Odyssey (}}even though it isn't the set product{\emph{) offered a more immersive experience for players than previous games.}} \newline % Row Count 22 (+ 3) In 2021 it was announced that the new game to be released in the franchise, Assassin's Creed Infinity, inspired by the success of games like Fortnite, would be a fully live service game. {\emph{This would expand the franchise and enable the games to time jump and include multiple historical settings rather than the single setting of the existing games. This would also ensure the longevity of the franchise and the ability to add new content rather than launching a completely new game. }} \newline % Row Count 32 (+ 10) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Industry (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{As of May 2023, nothing has been added to this statement. \newline % Row Count 2 (+ 2) -{}- REGULATORY FRAMEWORK AND ROLE OF REGULATION IN GLOBAL PDC -{}- \newline % Row Count 4 (+ 2) Videogame {\bf{regulation differs around the world but is becoming standardised across many European countries. }} \newline % Row Count 7 (+ 3) In the UK {\emph{until July 2012, videogames had been regulated by the BBFC}}. They are now {\bf{largely regulated by the Video Standards Council (VGC) applying the PEGI system. }} \newline % Row Count 11 (+ 4) The PEGI system can be discussed in terms of its process (age ratings as well as visual descriptors of content) and also its attempt to harmonise. \newline % Row Count 14 (+ 3) The protection of children is also something to be considered with the development of technology - {\bf{digital purchases have poor verification for if a customer is old enough to buy a product yet. }} \newline % Row Count 18 (+ 4) {\emph{Some platforms that are heavily involved in digital media (such as YouTube) are starting to implement more safe age verification methods such as proving age via credit cards or passport, but we're yet to see that be applied to most videogames, especially mainstream ones. }} \newline % Row Count 24 (+ 6) Currently, the most verification you can get when buying games 18+ off big platforms such as Steam, or Ubisoft Connect, is just verifying your age (which can be faked, as there's no proof required to verify your age), so children buying games 18+ has a high chance of happening. \newline % Row Count 30 (+ 6) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Industry (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{This makes {\bf{PEGI relatively ineffective when buying games online, as you don't need to prove your age.}} \newline % Row Count 3 (+ 3) -{}- IMPACT OF DIGITALLY CONVERGENT MEDIA PLATFORMS ON MEDIA PRODUCTION, DISTRIBUTION AND CIRCULATION, INCLUDING INDIVIDUAL PRODUCERS -{}- \newline % Row Count 6 (+ 3) The use of {\bf{convergence has developed further across the most recent games in the franchise.}} \newline % Row Count 8 (+ 2) This is significant in terms of promotion/marketing and circulation and facilitates the development and re-release of games incorporating more complex elements. \newline % Row Count 12 (+ 4) The convergence between social media platforms {\bf{promotes gamer engagement and identification with the game across the fan community.}} \newline % Row Count 15 (+ 3) {\bf{Digital convergence is important to Ubisoft as an individual producer in a competitive market,}} it also benefits fans as individual producers of game content, for example through {\bf{gameplay videos.}} \newline % Row Count 20 (+ 5) However, there are some {\bf{possible risks including piracy and leaked content.}} \newline % Row Count 22 (+ 2) -{}- APPLYING THEORY -{}- \newline % Row Count 23 (+ 1) Livingstone and Lunt - Regulation \newline % Row Count 24 (+ 1) \textasciicircum{}(1) the idea that there is an underlying struggle in recent UK regulation policy between the need to further interests of citizens (by offering protection from harmful or offensive material) and the need to further the interests of consumers (by ensuring choice, value for money, and market competition). (2) the idea that the increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.\textasciicircum{} \newline % Row Count 36 (+ 12) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Industry (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Assassin's Creed exemplifies the {\bf{industry-friendly, consumer-orientated approach to videogame regulation}}, whilst {\bf{also highlighting the underlying problems }} that such an approach presents, in terms of the ease with which {\bf{vulnerable audiences can easily access problematic material}}. \textasciicircum{}source: \#2\textasciicircum{} \newline % Row Count 7 (+ 7) {\bf{Ubisoft self-certify content using the PEGI age rating system}}, and Valhalla achieved 18 as a result, due to its {\bf{very strong content, infliction of severe pain + injury, strong language, detailed description of criminal techniques, glamorising of gambling, in-game purchases and graphic violence.}} \newline % Row Count 14 (+ 7) {\bf{It is clear that a robust regulatory code exists- one that seeks principally to protect vulnerable audiences, but as Livingstone and Lunt's research suggests, the effectiveness of that industry-driven system is problematic. }} \newline % Row Count 19 (+ 5) Hesmondhalgh - Cultural Industries \newline % Row Count 20 (+ 1) \textasciicircum{}(1) the idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. through use of stars, genres and serials). (2) the idea that the largest companies or conglomerates now operate across a number of different cultural industries. (3) the idea that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries.\textasciicircum{} \newline % Row Count 31 (+ 11) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Industry (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{The videogames industry is {\bf{designed to make a profit, as they operate in a competitive market.}} One of the {\bf{ways they minimise risk is through genre-formatting}}, this is evident in the AC franchise. \newline % Row Count 5 (+ 5) The marketing of a new game {\bf{uses audience recognition of the game and the brand as part of the franchise. Audiences therefore know what to expect.}} \newline % Row Count 9 (+ 4) The {\bf{sequel formula}} of the franchise model {\bf{gives audiences clues of what to expect, but enough differences through themes and settings to ensure anticipation and buzz around the launch of a new game.}}** \newline % Row Count 14 (+ 5) {\bf{The videogames industry is dominated by large multi-national conglomerates. Ubisoft is the fifth largest videogame company but is now also in competition with tech companies including Facebook, Google and Amazon who have recently become major players in the games industry backed by huge financial reserves.}}% Row Count 21 (+ 7) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{5.377cm}}{Some information is taken from the Assassin's Creed Franchise factsheet that would've been dated for when WJEC did Liberation rather than Valhalla, but I've tried making it apply to Valhalla instead.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Audience}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{-{}- SOCIAL AND CULTURAL CONTEXT -{}- \newline % Row Count 1 (+ 1) Considering videogames in relation to how they reflect society is a useful way of exploring them in terms of social and cultural significance. The {\bf{representation of female characters, underrepresentation of women in videogame development and an assumed minority of female video game players are areas that could be explored. }} \newline % Row Count 8 (+ 7) The AC franchise has made {\bf{adaptations over the different versions of the game to address changes in society and culture and audience expectations}}. There are examples of {\bf{female protagonists in the later games}}. (You could consider whether they {\bf{subvert or reinforce expectations of female characters}} in games and {\bf{how audiences might respond to this}}). \newline % Row Count 16 (+ 8) -{}- HOW PRODUCERS TARGET, ATTRACT, REACH, ADDRESS AND POTENTIALLY CONSTRUCT AN AUDIENCE -{}- \newline % Row Count 18 (+ 2) The {\bf{brand identity of AC is a key strategy for targeting audiences. A fan community already exists and gaming audiences have a preconceived idea of what to expect from a game in this franchise. This will be used in the marketing of a new game.}} \newline % Row Count 23 (+ 5) {\bf{As a result of developments in technology, the games are distributed across a range of different media platforms which facilitate the targeting of diverse audiences.}} \newline % Row Count 27 (+ 4) Games in the franchise {\bf{may attract audiences through creating a sense of identity}}, for example through identification with {\bf{characters in the game or interacting with online fan communities.}} \newline % Row Count 31 (+ 4) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Audience (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Games producers {\bf{construct audiences through the decisions they make about characters, narratives and gameplay.}} For example, AC:V offers players a {\bf{choice between playing as a male or female character}}, Eivor (they're both named Eivor), allowing {\bf{different interpretations of the narrative.}} \newline % Row Count 6 (+ 6) {\emph{Games in this franchise have broadened their appeal by, for example, the inclusion of female protagonists and different historical settings.}} \newline % Row Count 9 (+ 3) -{}- INTERRELATIONSHIPS BETWEEN MEDIA TECHNOLOGIES AND PATTERNS OF CONSUMPTION AND RESPONSE -{}- \newline % Row Count 11 (+ 2) The {\bf{distribution of games in the franchise across different platforms is a strategy to increase audience consumption}}. This might be also considered as an {\bf{attempt to draw gamers from different platforms to purchase additional hardware and adopt new gaming habits. }} \newline % Row Count 17 (+ 6) Gamers might be being {\bf{encouraged to have a more complete or satisfying experience by using a range of interlinked products that offer exclusive downloadable content.}} {\emph{This is only made possible through convergent technology and gamer "buy-in" to the value of the exclusive content. }} \newline % Row Count 23 (+ 6) The {\bf{franchise has a well-established fan community enhanced by digital convergent platforms facilitating interaction and responses to the game to be shared.}} {\emph{Fans can play a role in the future development of the franchise.}} \newline % Row Count 28 (+ 5) -{}- DIFFERENT AUDIENCE INTERPRETATIONS MAY REFLECT SOCIAL/CULTURAL CIRCUMSTANCES -{}- \newline % Row Count 30 (+ 2) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Audience (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{The {\bf{unique interactive and escapist experience}} provided by videogames {\bf{influences interpretations }} as {\emph{gamers are part of a fan community made up of participants from diverse social and cultural backgrounds. }} \newline % Row Count 5 (+ 5) Players may also make choices about videogames selecting those that {\bf{reflect aspects of their identity}}, for example in relation to the AC franchise, {\bf{those that feature a female avatar, or take place in a particular historical setting that is of interest to the gamer. }} \newline % Row Count 11 (+ 6) -{}- APPLYING THEORY -{}- \newline % Row Count 12 (+ 1) Bandura - Media effects \newline % Row Count 13 (+ 1) \textasciicircum{}Theory recap: (1) the idea that the media can implant ideas in the mind of the audience directly. (2) the idea that audiences acquire attitudes, emotional responses and new styles of conduct through modelling. (3) the idea that media representations of transgressive behaviour such as violence or physical aggression can lead audiences members to imitate forms of behaviour.\textasciicircum{} \newline % Row Count 21 (+ 8) Several games in the franchise have received an 18 rating from PEGI due to largely violent content. \newline % Row Count 23 (+ 2) {\bf{Bandura's arguments about observation and imitation (+ vicarious consequences) may lead to audiences repeating the behaviour/violence seen in the game (Bobo Doll Experiment). }} \newline % Row Count 27 (+ 4) {\emph{It's been hugely discussed that videogames have a negative impact in the way that people behave, specifically children, specifically 2019 saw the height of this argument and it became a meme on the internet due to the (arguably) absurd nature of it.}} \newline % Row Count 33 (+ 6) } \tn \end{tabularx} \par\addvspace{1.3em} \vfill \columnbreak \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Audience (cont)}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Jenkins - Fandom \newline % Row Count 1 (+ 1) \textasciicircum{}Theory recap: (1) the idea that fans are active participants in the construction and circulation of textual meanings. (2) the idea that fans appropriate texts and read them in ways that are not fully authorised by the media producers ('textual poaching') (3) the idea that fans construct their social and cultural identities through borrowing and inflecting mass culture images, and are part of a participatory culture that has a vital social dimension.\textasciicircum{} \newline % Row Count 11 (+ 10) Videogames {\bf{offer social experiences (online multiplayer options) as well as communities outside of the core game experience. }} \newline % Row Count 14 (+ 3) The{\bf{ fans may be passionate exponents of a game or the harshest critics}} and can often {\bf{impact the development of games directly }}(not a game, but look at how influential the backlash was for the first Sonic movie trailer was that it changed the Sonic movie entirely- you shouldn't use this example in your answer but it helps me remember what the theory is). \newline % Row Count 22 (+ 8) The{\bf{ development in videogames technology have expanded the ways in which fans can interact with the games producers and the fan community, creating a participatory culture. }} \newline % Row Count 26 (+ 4) {\bf{Videogames are interactive, enabling fans to construct their identities}} through the participatory online experience and the roleplaying environment.% Row Count 30 (+ 4) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{5.377cm}}{AC was painful to write for, but it was even more painful to find information for. \newline I hope that there will be more information {\emph{specifically}} for Valhalla in the future, as the WJEC exam board was too lazy to write specialised information for students about it. \newline GL media students if not} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Eivor (female ver.)}} \tn \SetRowColor{LightBackground} \mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/churger_1684687598_image_2023-05-21_174626150.png}}} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \SetRowColor{LightBackground} \mymulticolumn{1}{x{5.377cm}}{As opposed to the male version on the game cover.} \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} % That's all folks \end{multicols*} \end{document}