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% Document Info
\author{cherryjune}
\pdfinfo{
  /Title (mktg-380-test-three-fall-19.pdf)
  /Creator (Cheatography)
  /Author (cherryjune)
  /Subject (MKTG 380 Test Three (Fall 19) Cheat Sheet)
}

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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{MKTG 380 Test Three (Fall 19) Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{cherryjune} via \textcolor{DarkBackground}{\uline{cheatography.com/93644/cs/21337/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}cherryjune \\
  \uline{cheatography.com/cherryjune} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 6th December, 2019.\\
   Updated 6th December, 2019.\\
   Page {\thepage} of \pageref{LastPage}.
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  Measure your website readability!\\
  www.readability-score.com
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\begin{multicols*}{2}

\begin{tabularx}{8.4cm}{x{3.04 cm} x{4.96 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Chpt 10:Price}}  \tn
% Row 0
\SetRowColor{LightBackground}
pricing objectives & profit, sales, market share, comparative effect, customer satisfaction, image enhancement \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
factors in price setting & costs, demands, revenue, pricing environment \tn 
% Row Count 6 (+ 2)
% Row 2
\SetRowColor{LightBackground}
steps to estimate demand & number of buyers x avg amt buyer is likely to spend, est mkt share \tn 
% Row Count 9 (+ 3)
% Row 3
\SetRowColor{white}
price elasticity formula & \% change in quantity demanded/ \% change in price \tn 
% Row Count 11 (+ 2)
% Row 4
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cross elasticity & subs and complements \tn 
% Row Count 13 (+ 2)
% Row 5
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variable costs & per-unit costs of production \tn 
% Row Count 15 (+ 2)
% Row 6
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fixed costs & costs of production that doesn't change \tn 
% Row Count 17 (+ 2)
% Row 7
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break-even analysis & \# of units that a firm must produce and sell @ given price to cover costs \tn 
% Row Count 21 (+ 4)
% Row 8
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break-even point & total revenue \& total profit are equal (beyond: firm makes profit, below: firm makes loss) \tn 
% Row Count 25 (+ 4)
% Row 9
\SetRowColor{white}
BEP formula (units) & total fixed costs/ contribution per unit to fixed costs \tn 
% Row Count 28 (+ 3)
% Row 10
\SetRowColor{LightBackground}
BEP forumla (dollars) & total fixed costs/ (1-(variable cost per unit/price)) \tn 
% Row Count 31 (+ 3)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{3.04 cm} x{4.96 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Chpt 10:Price (cont)}}  \tn
% Row 11
\SetRowColor{LightBackground}
gross margin & markup amt added to cost of product to cover fixed costs and leave amt for profit \tn 
% Row Count 4 (+ 4)
% Row 12
\SetRowColor{white}
retailer margin & margin added by retailer \tn 
% Row Count 5 (+ 1)
% Row 13
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wholesaler margin & margin added by wholesaler \tn 
% Row Count 7 (+ 2)
% Row 14
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target costing & firms id qualitity, functionality, cost before production \tn 
% Row Count 10 (+ 3)
% Row 15
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yield management & charging diff prices to diff cust to manage capacity \& max revenues (hotels) \tn 
% Row Count 14 (+ 4)
% Row 16
\SetRowColor{white}
value pricing/EDLP & setting prices to provided ult value to cust \tn 
% Row Count 16 (+ 2)
% Row 17
\SetRowColor{LightBackground}
high/low pricing (promo) & setting prices at list price but holdiing promos frequently \tn 
% Row Count 19 (+ 3)
% Row 18
\SetRowColor{white}
skimming price & high premium price for new product \tn 
% Row Count 21 (+ 2)
% Row 19
\SetRowColor{LightBackground}
penetration pricing & new product at low price to encourage more cust \tn 
% Row Count 23 (+ 2)
% Row 20
\SetRowColor{white}
trial pricing & pricing new product low for limited period of time \tn 
% Row Count 26 (+ 3)
% Row 21
\SetRowColor{LightBackground}
surge pricing & price rises as demand rises and vice versa \tn 
% Row Count 28 (+ 2)
% Row 22
\SetRowColor{white}
bundling & selling 2/+ products as single pkg \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

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\columnbreak
\begin{tabularx}{8.4cm}{x{3.04 cm} x{4.96 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Chpt 10:Price (cont)}}  \tn
% Row 23
\SetRowColor{LightBackground}
captive pricing & one item is priced low and other is priced high (printer \& ink) \tn 
% Row Count 3 (+ 3)
% Row 24
\SetRowColor{white}
odd-even pricing & 1.99 works better than 2.00 to make sales \tn 
% Row Count 5 (+ 2)
% Row 25
\SetRowColor{LightBackground}
price lining & setting a limited number of diff specific prices (price points) for items in a product line \tn 
% Row Count 9 (+ 4)
% Row 26
\SetRowColor{white}
\seqsplit{prestige/premium} pricing & keeping prices artificially high to maintain image \tn 
% Row Count 12 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{3.52 cm} x{4.48 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Chpt 11: Distribution Strategy}}  \tn
% Row 0
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breaking bulk & dividing larger quantities of goods into smaller lots to meet needs of buyers \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
risk-taking functions & chance retailers take on loss of product when they buy from manuf \tn 
% Row Count 7 (+ 3)
% Row 2
\SetRowColor{LightBackground}
transportation and storage & occurs when retailers move good from production pt to other locations where they hold them \tn 
% Row Count 12 (+ 5)
% Row 3
\SetRowColor{white}
facilitating functions & functions of channel intermediaries that make purchase process for cust \& manuf \tn 
% Row Count 16 (+ 4)
% Row 4
\SetRowColor{LightBackground}
create assortments & to provide a variety of products in 1 loc to meet needs of buyers \tn 
% Row Count 19 (+ 3)
% Row 5
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comm and transaction functions & happens when channel members develop and execute both promo \& other types of comm among members of channel \tn 
% Row Count 24 (+ 5)
% Row 6
\SetRowColor{LightBackground}
dual and hybrid distribution sys & participating in more than 1 distribution sys \tn 
% Row Count 27 (+ 3)
% Row 7
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steps in distribution planning & develop distribution objs, eval int \& ext environmental influences, choose distribution strategy, develop distribution tatics \tn 
% Row Count 33 (+ 6)
\end{tabularx}
\par\addvspace{1.3em}

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\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Chpt 11: Distribution Strategy (cont)}}  \tn
% Row 8
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convention mkting sys & mult lvl distribution channel where channel members wk independantly \tn 
% Row Count 4 (+ 4)
% Row 9
\SetRowColor{white}
vertical mkting sys (VMS) & channel of dist w/ formal coop among members of manuf, wholesale, \& retail \tn 
% Row Count 8 (+ 4)
% Row 10
\SetRowColor{LightBackground}
administered VMS & remain independant but wk together bc of 1 single channel member \tn 
% Row Count 11 (+ 3)
% Row 11
\SetRowColor{white}
corporate VMS & single firm owns manuf, wholesale, and retail ops \tn 
% Row Count 14 (+ 3)
% Row 12
\SetRowColor{LightBackground}
contractual VMS & cooperation is enforced by contracts \tn 
% Row Count 16 (+ 2)
% Row 13
\SetRowColor{white}
horizontal mkting sys (HMS) & arrangement w/in channel of distribution in which 2/+ firms at same channel lvl wk together \tn 
% Row Count 21 (+ 5)
% Row 14
\SetRowColor{LightBackground}
intensive distribution & selling a product thru all suitable wholesalers or retailers \tn 
% Row Count 24 (+ 3)
% Row 15
\SetRowColor{white}
exclusive distribution & selling a product only thru a single outlet in a particular region \tn 
% Row Count 27 (+ 3)
% Row 16
\SetRowColor{LightBackground}
selective distribution & distribution using fewer outlets than intensive distribution but more than exclusive dist \tn 
% Row Count 32 (+ 5)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
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\begin{tabularx}{8.4cm}{x{3.52 cm} x{4.48 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Chpt 11: Distribution Strategy (cont)}}  \tn
% Row 17
\SetRowColor{LightBackground}
channel cooperation & occurs when producers, wholesalers, and retailers depend on another \tn 
% Row Count 4 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{3.36 cm} x{4.64 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Chpt 12: Cust Experience}}  \tn
% Row 0
\SetRowColor{LightBackground}
characteristics of service & intangibility, perishablity, variability, inseparability \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
servicescape & actual phys facility where service is perfomed \tn 
% Row Count 5 (+ 2)
% Row 2
\SetRowColor{LightBackground}
SERVQUAL & mult item scale used to measure service quality across dimension of tangibles, reliability, responsiveness, assurance, \& empathy \tn 
% Row Count 11 (+ 6)
% Row 3
\SetRowColor{white}
diminsions of service quality & tangibles, reliability, responsiveness, assurance, empathy \tn 
% Row Count 14 (+ 3)
% Row 4
\SetRowColor{LightBackground}
mkting ppl & pure selling, product improvement, mkt fulfillment \tn 
% Row Count 17 (+ 3)
% Row 5
\SetRowColor{white}
place mkting & attract biz, ppl to place \tn 
% Row Count 19 (+ 2)
% Row 6
\SetRowColor{LightBackground}
idea mkting & seek to gain mkt share for \seqsplit{concept/philosophy/issue} \tn 
% Row Count 22 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}