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% Document Info
\author{Querenea (Brilinta)}
\pdfinfo{
  /Title (consumer-buying-behavior.pdf)
  /Creator (Cheatography)
  /Author (Querenea (Brilinta))
  /Subject (Consumer Buying Behavior Cheat Sheet)
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\noindent
\begin{multicols}{3}
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    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Consumer Buying Behavior Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Querenea (Brilinta)} via \textcolor{DarkBackground}{\uline{cheatography.com/174524/cs/36650/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Querenea (Brilinta) \\
  \uline{cheatography.com/brilinta} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 23rd January, 2023.\\
   Page {\thepage} of \pageref{LastPage}.
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
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  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Definition}}  \tn
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Consumer buyer behavior & Refers to the buying behavior of {\bf{final consumers}} \{\{nl\}\} {\emph{{[}Individuals and households who buy goods and services for personal consumption{]}}} \tn 
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Consumer market & Refers to all of the personal consumption of final consumers \tn 
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\par\addvspace{1.3em}

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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Model of Consumer Behavior}}  \tn
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Factors Influencing Consumer Behavior}}  \tn
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{CULTURAL FACTORS}}  \tn
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Culture & {\bf{Learned}} values, perceptions, wants, and behavior from family and other important institutions \tn 
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\seqsplit{Subculture} & Groups of people {\bf{within a culture}} with shared value systems {\bf{based on common life experiences and situations}} \tn 
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Social classes & Society's {\bf{relatively permanent}} and ordered divisions whose members {\bf{share similar values, interests, and behaviors}} \tn 
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\mymulticolumn{2}{x{8.4cm}}{Social classes measured by a combination of occupation, income, education, wealth, and other variables}  \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{SOCIAL FACTORS}}  \tn
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Membership Groups & Groups with {\bf{direct influence}} and to which a person belongs \tn 
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\seqsplit{Aspirational} Groups & Groups an individual {\bf{wishes to belong to}} \tn 
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Reference Groups & Groups that {\bf{form a comparison or reference}} in forming attitudes or behavior \tn 
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{PERSONAL FACTORS}}  \tn
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\mymulticolumn{1}{x{8.4cm}}{{\bf{Age}} and life-cycle stage} \tn 
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\mymulticolumn{1}{x{8.4cm}}{{\bf{Occupation}} affects the goods and services bought by consumers} \tn 
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\mymulticolumn{1}{x{8.4cm}}{{\bf{Economic}} situation includes trends in personal income, savings, interest rates} \tn 
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\mymulticolumn{1}{x{8.4cm}}{{\bf{{\emph{Definition}}}} \newline {\emph{Lifestyle is a person's pattern of living as expressed in his or her psychographics}}}  \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{PHYSIOLOGICAL FACTORS}}  \tn
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1. {\bf{Motivation}} & A need that is sufficiently pressing to direct the person to seek satisfaction\{\{nl\}\}\{\{nl\}\}{\bf{Motivation research}} refers to qualitative research designed to probe consumers' hidden, subconscious motivations* \tn 
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2. {\bf{Perception}} & The process by which people select, organize, and interpret information to form a meaningful picture of the world \tn 
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3. {\bf{Learning}} & The change in an individual's behavior arising from experience and occurs through interplay of:\{\{nl\}\}- drives\{\{nl\}\}- stimuli\{\{nl\}\}- cues\{\{nl\}\}- responses\{\{nl\}\}- reinforcement \tn 
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4. {\bf{Belief...}} & A descriptive thought that a person has about something based on:is a descriptive thought that a person has about something based on: \{\{nl\}\}- knowledge\{\{nl\}\}- opinion \{\{nl\}\}- faith \tn 
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{\bf{...and attidudes}} & Describe a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea \tn 
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\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Buyer Decision Making Process}}  \tn
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1. {\bf{Need recognition}} & Occurs when the buyer recognizes a problem or need triggered by:\{\{nl\}\}– internal stimuli\{\{nl\}\}– external stimuli \tn 
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2. {\bf{Information search}} & - Personal sources: family, friends\{\{nl\}\}- Commercial sources: advertising, Internet\{\{nl\}\}- Public sources: mass media, consumer organizations\{\{nl\}\}- Experiential sources: handling, examining, using the product \tn 
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3. {\bf{Evaluation of Alternatives}} & How the consumer processes information to arrive at brand choices \tn 
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4. {\bf{Purchase Decision}} & The act by the consumer to buy the most preferred brand\{\{nl\}\}\{\{nl\}\}The purchase decision can be affected by:\{\{nl\}\}– attitudes of others\{\{nl\}\}– unexpected situational factors \tn 
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5. {\bf{Post Purchase Decision}} & The satisfaction or dissatisfaction that the consumer feels about the purchase\{\{nl\}\}\{\{nl\}\}Relationship between:\{\{nl\}\}– consumer's expectations\{\{nl\}\}– product's perceived performance\{\{nl\}\}– Gap will determine level of satisfaction/disatisfaction\{\{nl\}\}\{\{nl\}\}Cognitive dissonance is the discomfort caused by a post purchase conflict \tn 
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\mymulticolumn{2}{x{8.4cm}}{{\bf{{\emph{Customer satisfaction}} is a key to building profitable relationships with consumers to keeping and growing consumers and reaping their customer lifetime value}}}  \tn 
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\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{The Buyer Decision Process for New Products}}  \tn
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\mymulticolumn{1}{x{8.4cm}}{{\bf{{\emph{Adoption process}} is the mental process an individual goes through from first learning about an innovation to final regular use.}}}  \tn 
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% That's all folks
\end{multicols*}

\end{document}