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% Document Info
\author{Albrecht Andrzejewski (A Andrzejewski)}
\pdfinfo{
  /Title (high-engagement-digital-products-tricks.pdf)
  /Creator (Cheatography)
  /Author (Albrecht Andrzejewski (A Andrzejewski))
  /Subject (High engagement digital products tricks Cheat Sheet)
}

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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{High engagement digital products tricks Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Albrecht Andrzejewski (A Andrzejewski)} via \textcolor{DarkBackground}{\uline{cheatography.com/187416/cs/39099/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Albrecht Andrzejewski (A Andrzejewski) \\
  \uline{cheatography.com/a-andrzejewski} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 14th June, 2023.\\
   Page {\thepage} of \pageref{LastPage}.
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  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\end{multicols}}




\begin{document}
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\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{x{3.63321 cm} x{1.34379 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Analytics and monitoring}}  \tn
% Row 0
\SetRowColor{LightBackground}
Define "high performance" cohorts and count users with high retention, high engagement & \{\{fa-square-o\}\} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Identify "AHA moments" by finding common behaviours shared by "high performance" cohorts & \{\{fa-square-o\}\} \tn 
% Row Count 7 (+ 4)
% Row 2
\SetRowColor{LightBackground}
Measure and minimize TTV (time to value : elapsed time between the first interaction and the value being offered) & \{\{fa-square-o\}\} \tn 
% Row Count 11 (+ 4)
% Row 3
\SetRowColor{white}
Create incentives to guide users toward those behaviours with in app tutorial, white papers, gamification, verbatims & \{\{fa-square-o\}\} \tn 
% Row Count 15 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Reward mechanism}}  \tn
% Row 0
\SetRowColor{LightBackground}
Keep a balanced effort/reward ratio when asking for personnal informations. & \{\{fa-square-o\}\} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Prefer 10 small effort \& small reward to 1 big setup (ae.g. allow to skip and come back later) & \{\{fa-square-o\}\} \tn 
% Row Count 7 (+ 4)
% Row 2
\SetRowColor{LightBackground}
Create a path of overly simplified action that leads to repetitive reward experience (e.g. one click purchase on Amazon) & \{\{fa-square-o\}\} \tn 
% Row Count 12 (+ 5)
% Row 3
\SetRowColor{white}
Try random reward to one smallest effort interaction (e.g. scrolling through Meta feeds) & \{\{fa-square-o\}\} \tn 
% Row Count 16 (+ 4)
% Row 4
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Fuel the desire of exploration : app shows something different to the user each times he connects & \{\{fa-square-o\}\} \tn 
% Row Count 20 (+ 4)
% Row 5
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Let users know when the service perform a task perceived as "complicated" by displaying what happens ("labor effect") & \{\{fa-square-o\}\} \tn 
% Row Count 25 (+ 5)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Desire to complete}}  \tn
% Row 0
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Increase chances that user comes back later to complete by displaying incomplete gauges monitoring every key features of the product & \{\{fa-square-o\}\} \tn 
% Row Count 5 (+ 5)
% Row 1
\SetRowColor{white}
Create badges that are achievable yet ambitious on profile & \{\{fa-square-o\}\} \tn 
% Row Count 7 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Help users complete high effort tasks by displaying completion progress and final goals when you require them to finish a setup & \{\{fa-square-o\}\} \tn 
% Row Count 12 (+ 5)
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Social motivators : comparison and belonging}}  \tn
% Row 0
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Display ratings help users comfort their own choice and opinions & \{\{fa-square-o\}\} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Use testimonials or verbatims from expert and leaders help product perception & \{\{fa-square-o\}\} \tn 
% Row Count 6 (+ 3)
% Row 2
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Show faces whenenever it is relevant to bring emotion, identification and comparison & \{\{fa-square-o\}\} \tn 
% Row Count 9 (+ 3)
% Row 3
\SetRowColor{white}
Offer the opportunity to publicly highlight users success to create emulation & \{\{fa-square-o\}\} \tn 
% Row Count 12 (+ 3)
% Row 4
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Use points/scoring and let the user know how he compares to others & \{\{fa-square-o\}\} \tn 
% Row Count 15 (+ 3)
% Row 5
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Use a dedicated wording and storytelling that makes your user part of a tribe & \{\{fa-square-o\}\} \tn 
% Row Count 18 (+ 3)
% Row 6
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Let the user attach labels to his profile to allow both individualization and group identification & \{\{fa-square-o\}\} \tn 
% Row Count 22 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\begin{tabularx}{5.377cm}{x{3.63321 cm} x{1.34379 cm} }
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Scarcity and imminence}}  \tn
% Row 0
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Consider delivering reward after a small amount of time rather than immediately & \{\{fa-square-o\}\} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Make users come back with countdown timers & \{\{fa-square-o\}\} \tn 
% Row Count 5 (+ 2)
% Row 2
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Increase value perception by creating "unique in time" experience (value that may expire or disappear) & \{\{fa-square-o\}\} \tn 
% Row Count 9 (+ 4)
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\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Building together, user investment}}  \tn
% Row 0
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Make user grow themselves by using the product means it won't be easy to quit & \{\{fa-square-o\}\} \tn 
% Row Count 3 (+ 3)
% Row 1
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Ask your engaged users to think about the feature they want, so that they are a "part of your journey" & \{\{fa-square-o\}\} \tn 
% Row Count 7 (+ 4)
% Row 2
\SetRowColor{LightBackground}
Let people personalize their own configuration so that they feel "at home". & \{\{fa-square-o\}\} \tn 
% Row Count 10 (+ 3)
% Row 3
\SetRowColor{white}
Do not let users quit (deletion or inactivity) before understanding their motivations. & \{\{fa-square-o\}\} \tn 
% Row Count 13 (+ 3)
% Row 4
\SetRowColor{LightBackground}
Remind with a clear display of how much the user has invested so far (minutes, value received, money saved, games played...) & \{\{fa-square-o\}\} \tn 
% Row Count 18 (+ 5)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}